Search results for "Transaction"

showing 10 items of 229 documents

Small and medium enterprises web page design: a qualitative study

2012

The present paper is based on the results of seven consumer focus groups developed in Spain. The results are interpreted using an ethnographic summary of each focus group (qualitative approach) and a systematic coding procedure (quantitative approach). The research pursued two major objectives. Firstly, to identify the key design variables for building a successful transactional small and medium enterprises (SME) website. Secondly, the transactional relevance of each key design variable was tested in order to establish priorities according to Spanish online buyers’ preferences. The findings indicate that a SME transactional website should have three main strong points: 1 it must be secure 2…

MarketingKnowledge managementbusiness.industryComputer scienceWebsite designFocus groupWorld Wide WebTransactional leadershipDummy variableWeb pageSmall and medium-sized enterprisesbusinessCoding (social sciences)Qualitative researchInternational Journal of Internet Marketing and Advertising
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A conjoint analysis of customers' preferences for e-banking channels

2021

Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…

MarketingMobile bankingbusiness.industrymedia_common.quotation_subjectAdvertisingE-commercePaymentPreferenceConjoint analysisManagement Information SystemsThe InternetBusiness and International ManagementbusinessDatabase transactionCommunication channelmedia_commonInternational Journal of Electronic Marketing and Retailing
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How risk influences the choice of governance mode in biopharmaceutical inter-firm relationships

2013

Abstract This paper proposes a new theoretical framework for assessing the influence of risk in shaping the governance form in biopharmaceutical inter-firm relationships. In particular, we propose a multidimensional operationalization of relational and performance risk and, by following Transaction Cost Economics (TCE) and Real Options (RO) theory constructs, we hypothesize a relation between the aforementioned risk components and the choice of governance form. Specifically, following TCE reasoning, we hypothesize that a high level of relational risk leads towards more hierarchical governance forms, while, following RO theory, we hypothesize that a high level of performance risk leads towar…

MarketingPerformance riskTransaction costOperationalizationRelation (database)Corporate governanceMode (statistics)Settore ING-IND/35 - Ingegneria Economico-GestionaleMicroeconomicsBiopharmaceuticalBiopharmaceutical industry Governance structure Inter-firm relationship Performance risk Relational riskComponent (UML)BusinessBusiness and International ManagementMarketingFinanceInternational Business Review
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Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

2015

Different motivations explain channel choice for search, purchase and post-sales.Channel choice is affected by the product category: search/purchase goods.Product involvement is the most relevant variable explaining multichannel behavior.Cross-channel synergies as consumers use both channels at each shopping stage.Meaningful segments based on the choice of channel are identified and characterized. Consumers today are using various channels to complete their purchase process. As shoppers pursue different goals at each stage of the process, channel choice may be explained by different drivers for search, purchase and post-sales activities. Our research framework is based on an extension of th…

MarketingTransaction costProduct categoryVendes PromocióComputer Networks and Communicationsbusiness.industryProcess (engineering)AdvertisingEconomiaClothingComputer Science ApplicationsVariable (computer science)Conceptual frameworkManagement of Technology and InnovationCompresMarketingbusinessCommunication channel
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Strategic Variables that Influence Entry Mode Choice in Service Firms

2007

This work investigates how a firm's international strategy affects choice of entry mode in the service sector. The inherent complexity associated with studying a heterogeneous sector such as services requires researchers to investigate variables that go beyond those drawn from traditional empirical work on the manufacturing sector. The adoption of a broader theoretical perspective and the introduction of these new variables may well provide further evidence of the determinants of service firms’ entry mode choices. On the basis of 174 entry decisions of service firms, this study's results support the necessity of including additional strategic variables that specifically address this complex…

MarketingTransaction costService (business)business.industry05 social sciencesMode (statistics)Work (electrical)0502 economics and business050211 marketingBusiness and International ManagementMarketingMode choicebusinessTertiary sector of the economy050203 business & managementIndustrial organizationJournal of International Marketing
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The internalisation of foreign distribution and production activities

2001

Abstract This paper, using a logit model applied to a sample of 323 Spanish companies with international activities, analyses the key factors in the creation of sales and production subsidiaries. A high degree of fit between the results and the established hypotheses can be observed. Many interesting findings related to the main streams of entry mode research (Transaction Cost Theory and the Uppsala Model) have been supported. The intangibility and tacit nature of the products/processes involved in the foreign venture have been directly associated to wholly owned sales and production subsidiaries. Moreover, modes of entry used by Spanish firms are adapted as an incremental, experiential lea…

MarketingTransaction costSubsidiarySample (statistics)Experiential learningInternationalizationIntangibilityProduction (economics)Uppsala modelBusinessBusiness and International ManagementMarketingFinanceIndustrial organizationInternational Business Review
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When are international managers a cost effective solution? The rationale of transaction cost economics applied to staffing decisions in MNCs

2005

Abstract A common claim in the literature of expatriation is the one referring to the high costs of expatriation. In this paper, on the basis of transaction cost economics (TCE), we show how limited this approach is. In particular, we consider a set of costs that, although ignored in traditional expatriation literature, must be accounted for when a MNC is deciding on whether to recruit expatriates or local managers in its subsidiaries. These costs include selection, training, and performance evaluation costs. We also formulate a series of hypotheses around the situations in which the total costs of recruiting expatriates are lower than those generated by local managers. We then test these h…

MarketingTransaction costTotal costMultinational corporationSubsidiaryStaffingEconomicsSample (statistics)MarketingSet (psychology)Industrial organizationEffective solutionJournal of Business Research
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The choice of master international franchising – A modified transaction cost model

2022

Abstract This study develops and tests a novel transaction cost model of master international franchising. Based on data from international franchise firms headquartered in six countries, we show that master international franchising is the franchisor’s preferred governance mode under the following conditions: large bilateral franchisor’s and franchisees’ transaction-specific investments, high institutional uncertainty and high behavioral uncertainty. Our model extends the literature by presenting a modified transaction cost model of master international franchising that investigates the bonding effect of bilateral transaction-specific investments and environmental uncertainty as determinan…

MarketingTransaction costTransaction cost theoryCorporate governanceIndirect controlInternational franchisingMode (statistics)International businessGovernance modes Indirect control International franchising Master franchising Transaction cost theoryGovernance modesBusinessFranchiseInternational governanceBusiness and International ManagementMaster franchisingFinanceIndustrial organizationInternational Business Review
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The Representation of Shopping in Children’s Books

2016

Purpose The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds. Design/methodology/approach A semiotic analysis of nearly 50 books published over the past 60 years. Findings These books reveal a broad diversity in the images of shops given to children (ranging from the traditional shop, a source of pleasure and creator of social ties, to the hypermarket/megastore, a symbol of stress and overconsumption) and the wealth of information that is given to children to help them assimilate the process of a shopping transaction. Originality/value The originality and richness of …

Marketingmedia_common.quotation_subject05 social sciences050301 educationAdvertisingPleasureInterpersonal tiesOverconsumptionOriginality0502 economics and businessHypermarketSemiotics[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingSociologyBusiness and International Management[SHS.GESTION] Humanities and Social Sciences/Business administration0503 educationDatabase transactionConsumer behaviourComputingMilieux_MISCELLANEOUSmedia_common
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An ACE Wholesale Electricity Market Framework with Bilateral Trading

2011

In this paper, an agent-based simulation model for a hybrid power market structure is presented. A bilateral transaction mechanism is combined with a uniform-pricing auction settlement in order to isolate the impact of medium-term bilateral contracts on market power and spot prices in a competitive wholesale market setting. First we describe the negotiation method for bilateral trading of energy and then introduce a new approach for bidding in the DA market based on the load duration curve. We find that, despite the conventional concerns, the foreclosure effect produced by the bilateral agreement between a generation and a retail business will not necessarily lead to higher prices, and will…

MicroeconomicsMarket structureSpot contractSettore SECS-S/06 -Metodi Mat. dell'Economia e d. Scienze Attuariali e Finanz.Order (exchange)Electricity marketLoad duration curveBusinessMarket powerBiddingWholesale electricity market Bilateral trading Day-ahead market Agent-based simulation modelDatabase transaction
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