Search results for "Typeface"
showing 2 items of 2 documents
Alt vil være, som det var før. Krisediskurs og utopi i Ben Lerners 10:04
2020
Sammendrag Krisenarrativer er et centralt emne i Ben Lerners anden roman, 10:04 (2014). Romanen, som indledes og afsluttes med en storm, undersøger de konsekvenser og forventninger, der er forbundet med at udnævne en bestemt hændelse eller tid til at være en krise, hvad enten begivenheden er opstået som følge af naturen, økonomien eller individuelle årsager. Antropologen Janet Roitman har beskrevet, hvordan krisenarrativer definerer og former vores forståelse af verden og på denne måde begrænser vores muligheder for at forandre verden. I 10:04 forsøger Lerner, i efterdønningerne af den finansielle krise i 2007-09, at undersøge, hvordan krisens rammeværk påvirker vores forståelse af verden, …
Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers
2022
Abstract Several studies suggest that consumers match stimuli across sensory modalities, with angular (vs. round) typefaces typically associated with sourness (vs. sweetness). Drawing on findings from the field of crossmodal correspondences, this study (N = 220) examined potential typeface effects in naturalistic settings and found that exposure to angular (vs. round) typeface increased (decreased) consumers’ preferences for sour (sweet) food but had no impact on their expectations or perceptions of these tastes. Moreover, while typeface did not have a direct effect on food choices, consumers exposed to angular (vs. round) typeface reported a greater relative preference for sour over sweet …