Search results for "UGC"
showing 3 items of 3 documents
Electronic word of mouth (eWOM) in tourism
2012
This paper is based on the idea that user generated contents (UGC) about holidays, travels and destinations, widely propagated throughout modern social networks, have a topical relevance respect to the diffusion of the image of tourist destinations. More than other information transmission mechanisms, word of mouth (WOM) strongly influences consumer behavior and decision-making, especially when ‘experience goods’ (as in the case of tourism) difficult to be evaluated before their consumption are concerned (Wilson 1994; Griffin 1995; Silverman 1997; Rosen 2002; Dall’Ara, 2002; Lambin, 2004). The advances of ICT tools and the emergence of the Internet strongly influence word of mouth, since la…
Exploring the challenges of remote work on Twitter users’ sentiments: From digital technology development to a post-pandemic era
2022
The boost in the use and development of technology, spurred by COVID-19 pandemic and its consequences, has sped up the adoption of new technologies and digital platforms in companies. Specifically, companies have been forced to change their organizational and work structures. In this context, the present study aims to identify the main opportunities and challenges for remote work through the use of digital technologies and platforms based on the analysis of user-generated content (UGC) in Twitter. Using computer-aided text analysis (CATA) and natural language processing (NLP), in this study, we conduct a sentiment analysis developed with Textblob, which works with machine learning. We then …
Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant
2020
Abstract. Information processing of digital content includes conscious and un-conscious processes, memory, attitudes, and emotions and moods. Build up into the Heuristic‐Systematic Model, that states that persuasion can occur through a systematic or heuristic way, this research explores the effect of social media (SM) ratings and the ad content embedded in the SM website. Online ratings (part of the user-generated content (UGC) in SM platforms) are often heuristics cues. Subtle forms of congruence, such as the matching category between a restaurant advertiser and the third-party ad, as well as UGC, could have an impact on con-sumers’ attitudes towards the former. However, research on …