Search results for "Veracel"
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A Concentric CSR Roadmap Model for Host Community Relations in the Global South
2014
The purpose of this article is to find new Corporate Social Responsibility (CSR) approaches for corporate-community relationships in the global South and hence to achieve some distance from the Northern ethos. The article is based on a case study from the Brazilian pulp and paper sector. Veracel Celulose, a multinational corporation, is a joint venture between the Brazilian Fibria Celulose (formerly Aracruz Celulose) and the Swedish-Finnish Stora Enso. First, Veracel’s production impacts on the Indigenous community, the Pataxó Indians, are examined. Second, Veracel’s CSR policy and its subsequent impact are brought under closer scrutiny by juxtaposing corporate words with corporate actions.…