Search results for "Virtual community"
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Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power
2018
Before the emergence and high popularity of social media, individuals or even collectives of individual citizens rarely had strong voice in public discourse. Social media, and its social network sites (SNS), have allowed individual people to form communities to create discourse around issues they find meaningful, and even unite their power to fight for a common cause and potentially influence changes in society. The objectives of the thesis were to investigate what types of ‘societal influence (SI) oriented SNS communities’ the Internet and social media arena consists of and how their potential communicative power is formed, even to the extent that they can challenge news media and business…