Search results for "Viêt-nam"
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"Pour moi, le goût du soja n'est pas une barrière à la consommation. Et pour vous ?" : Effet de la culture sur les croyances, attitudes et préférence…
2010
Understanding consumers' beliefs, attitudes and sensory preference is the key to a successful development and introduction of a new food. This thesis carried out a series of cross-cultural studies, France vs. Vietnam, on consumers' representation of soy foods and on sensory perception and preference of soy yogurts, a soy derived product recently developed for French market which does not exist on the Vietnamese market. Despite a favourable image of soy in terms of nutrition and health benefices, French participants reported that the barrier to its consumption was the taste of soy. This finding was confirmed by a consumer test in which French participants gave very low hedonic evaluations to…
La communication interculturelle des vietnamiens francophones en insertion professionnelle : éthiques culturelles et coopération
2011
This thesis studies the professional integration in Vietnam of French-speakers in terms of communication. The study context involves French recruiters and Vietnamese candidates in authentic recruitment situations. Introduction presents an overview of the problem: if, as declared by E.T. Hall, culture and communication are the same phenomenon viewed under two particular facets, is it possible for French recruiters and Vietnamese candidates to communicate in order to understand, get along with each other, and reach agreement ? How can communication be viewed in the situation of cultural differences? In fact, cultural codes facilitate communication only when they are shared. The paradox is tha…