Search results for "WEBSITE"
showing 10 items of 56 documents
La diffusion des NTIC au sein du réseau urbain français et le rôle des acteurs publics
2001
The study deals with the ways in which the general public and the government make use of new information and communication technologies. We analyze the physical locations of Internet sites with “fr” as their domain names. The data were provided by the French NIC center (AFNIC). Using this sample (a quarter of all French sites), we find a rather even distribution of French sites in the Paris area plus the other main French cities, and the remainder of France. In addition, we try to enumerate the initiatives of the public actors responsible for the regional planning of the new information and communication technologies. Firstly, we clarify the economic and legal framework in which public acto…
Loyalty Formation for Different Customer Journey Segments
2019
The proliferation of new touchpoints empowers today's customers to design their own journey from search to purchase. To address this new complexity, we segment customers by their use of specific touchpoints in the customer journey, investigate the association of several covariates with segment membership, consider the rise of mobile devices as potential "game changers" of existing segments, and explore how the relationships among product satisfaction, journey satisfaction, customer inspiration, and customer loyalty differ across segments. Based on anticipated utility theory and using latent class analyses on large-scale data from two samples of 2,443 and 2,649 journeys, we identify five tim…
Ważność kryteriów oceny wiarygodności witryn internetowych na podstawie badań
2019
Wiarygodność witryny internetowej oznacza przeświadczenie użytkownika, że jego oczekiwania dotyczące otrzymania określonych informacji z tej witryny zostaną spełnione bez ponoszenia dodatkowych, nieuzasadnionych kosztów: ekonomicznych, społecznych, psychologicznych, prawnych, etycznych. Dokonywanie oceny wiarygodności witryn wymaga jej konceptualizacji i operacjonalizacji. W literaturze przedmiotu zidentyfikowano różne wymiary wiarygodności witryn oraz wiele zestawów kryteriów jej oceny. Jednak w zasadzie brak jest określenia ważności poszczególnych kryteriów, co pozwoliłoby na tworzenie rankingów witryn. Dlatego celem wstępnych badań przeprowadzonych metodą sondażową było wypełnienie tej l…
Il processo decisionale online: rassegna di studi empirici e confronto tra Siti Internet per l'Aiuto alle Decisioni negli Stati Uniti e in Europa
2005
With the advent of the Internet, decision making researchers have extended their research scope from traditional "offline" contexts to the increasingly more common "online" decision environment. At the same time, on the Web an increasing number of "decision-facilitating websites" have appeared - spaces finalized to help users make "online" decisions. In the present work we a) present and discuss the most important decision facilitating websites; b) review the main results obtained by the fledgling field of Web-based decision research.
The quality of information on websites of insurance companies and their competitive position
2016
The aim of this article is to present results of studies on the relationship between the evaluation of the quality of the information contained on a website of an insurer and its competitive position. The evaluation of the quality of the information on the websites of insurance companies was based on the scoring method using an original tool to assess the quality of the information on the Internet. Its structure is based on the model of the information quality proposed by Eppler and includes 16 statements concerning individual quality criteria. The assessment of the competitive position of insurers took into account their share in the market of personal and property insurances (measured by …
EL LÉXICO DEL TURISMO EN EL ESPAÑOL DE ARGENTINA: ESTUDIO DE LAS PRINCIPALES PÁGINAS WEB HOTELERAS
2015
El mundo del turismo ha evolucionado en los últimos tiempos de una manera notable gracias al auge de internet. Asimismo, con esta nueva herramienta, este sector ha ampliado su campo de visión comercial y, por lo tanto, ha encontrado una vía más rápida y eficaz para llegar al público. El ámbito de investigación lingüística que se dedica al turismo no ha tardado en hacerse eco de esta nueva situación y, de esta manera, ha empezado a contemplar en su campo de estudio la variante que supone internet en el turismo. Uno de los motivos de este interés es el aumento terminológico que se ha detectado en el ámbito turístico mediante esta vía. Este incremento se debe a la aparición masiva de anuncios …
Discourse about the end of the world
2015
Abstract The increased prevalence of discourse concerning the expected end of the world was observed in various countries and manifested in various genres especially in the years 2000 and 2012. Some of the discourse was conducted in a serious manner, whereas other instances included humorous motifs and were used for commercial purposes. The aim of this paper is to take a closer look at the typical motifs prevailing in the discourse concerning the end of the world, with special emphasis on the humorous aspect - both universal and culture-specific. Texts found on Polish, German, English and Russian websites were analyzed. In the studied material, the end of the world was understood literally …
The quality of websites and their impact on economic performance: The case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions
2014
The aim of this paper is to examine the quality of websites and the entrepreneurial perception of the importance of the website to improve the business performance in nurseries and gardening companies adopting web-marketing strategies. On this purpose, the paper firstly analyses which structural features enable a potential website to be labelled as 'good'; the awareness of these aspects is pivotal to define effective web-marketing solutions. Secondly, it examines whether the plant nursery entrepreneurs perceive the company website as a tool of additional sales able to increase the firm turnover. The results show that the websites are well framed and with a well-groomed design, but lacking i…
Small and medium enterprises web page design: a qualitative study
2012
The present paper is based on the results of seven consumer focus groups developed in Spain. The results are interpreted using an ethnographic summary of each focus group (qualitative approach) and a systematic coding procedure (quantitative approach). The research pursued two major objectives. Firstly, to identify the key design variables for building a successful transactional small and medium enterprises (SME) website. Secondly, the transactional relevance of each key design variable was tested in order to establish priorities according to Spanish online buyers’ preferences. The findings indicate that a SME transactional website should have three main strong points: 1 it must be secure 2…
Effects of message appeal and service type in CSR communication strategies
2015
Abstract Studies highlight the importance of corporate social responsibility (CSR) for companies' stakeholders. Consumers, however, are often unaware of such initiatives. Understanding how to effectively communicate socially responsible initiatives is an important challenge for both researchers and managers, who invest considerable resources in CSR initiatives. This study examines consumers' responses to two types of CSR initiatives (environment-related and employee-based) using two types of message appeals (emotional and rational) across two service types (hedonic and utilitarian). Responses provide data on consumers' awareness of CSR initiatives, attitudes toward the company, perceived co…