Search results for "WOM"
showing 10 items of 1179 documents
Comportamiento del Consumidor y Comunicación Boca a Oído en el Comercio Móvil. Propuesta de un modelo aplicado al sector Moda
2018
En esta Tesis Doctoral se aborda el estudio del valor percibido del consumidor, en el entorno de la compra móvil, analizando sus antecedentes, y consecuencias relacionales (recompra y recomendación), e integrando distintas disciplinas y marcos teóricos (marketing de permiso, modelos explicativos de actitudes, motivaciones del consumidor, variables de marketing relacional y emociones), todo ello siguiendo la racionalidad planteada por el modelo Estímulo-Organismo-Respuesta. La principal contribución esperada de esta investigación es la propuesta de un modelo conceptual, en el entorno de la compra móvil, que permita completar las propuestas realizadas en la literatura específica sobre valor p…
Linking female entrepreneurs' motivation to business survival.
2015
Abstract Analysis of entrepreneurs' motives in the framework of organizational behavior theory is a popular research area regarding female entrepreneurship. This study analyzes women entrepreneurs' motives (propensity for risk, finding a work–life balance, desire to develop business skills, need to seek self-employment, and desire to earn more than in paid employment) to achieve survival of their businesses through crisp set qualitative comparative analysis (csQCA). Analysis yields the following results: 1) women whose motive is to pursuit a better work–life balance are less likely to success; and 2) women whose motive is risk-taking are more likely to success.
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
2022
The literature offers valuable insights into various aspects of service recovery and service outcomes. However, the available findings are limited relative to the size of the ever-expanding service economy. In particular, past studies have left more granular nuances of the association between service recovery strategies and service outcomes, such as the mediating role of forgiveness or the valence of forgiveness, under-explored. Recognising that an improved understanding of recovery from failures is crucial for sustaining positive customer–brand relationships in the service economy, the present study investigates the mediating effect of the valence of forgiveness (both exoneration and resen…
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Changes in trunk posture and muscle responses in standing during pregnancy and postpartum
2018
Este artículo se encuentra disponible en la página web de la revista en la siguiente URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0194853 The aim of this study was to analyze the position of the lumbopelvic region and the muscle activation of erector spinae and biceps femoris muscles in a group of pregnant women in the third trimester. The hypothesis was that pregnancy-related biomechanical and morphological changes modify the position of the lumbopelvic region and the activation of extensor muscles. The position of the lumbar spine and pelvis in the sagittal plane, and the EMG activity of the erector spinae and biceps femoris muscles, were recorded during standing…
The conflict between woman’s desire for autonomy and her internalization of society’s conservative values in May Sinclair’s "The Three Sisters"
2018
To be a woman in the Edwardian age, was to live a double life, one that was alternately Victorian and modern, repressive and liberating, traditional and radically new. In The Three Sisters Sinclair represented the self-division that can arise from living in a time of transition as the conflict between a character’s expressed desire for autonomy and agency, and her internalization of society’s conservative values. The novel is both a dramatization of subconscious drives and a novel of ideas that exposes the tyranny of the family and of religion. Gwenda, Mary and Alice are all in love with the village doctor, Steven Rowcliffe. The eldest sister, Mary, is the archetypal Angel in the House. Of …
Cycling but not walking to work or study is associated with physical fitness, body composition and clustered cardiometabolic risk in young men
2020
IntroductionActive commuting is an inexpensive and accessible form of physical activity and may be beneficial to health. The aim of this study was to investigate the association of active commuting and its subcomponents, cycling and walking, with cardiometabolic risk factors, physical fitness and body composition in young men.MethodsParticipants were 776 Finnish young (26±7 years), healthy adult men. Active commuting was measured with self-report. Waist circumference was measured and body mass index (BMI) calculated. Aerobic fitness was measured with bicycle ergometer and muscular fitness with maximal leg and bench press, sit-ups, push-ups and standing long jump. Cardiometabolic risk factor…
Postmenopausal women with osteopenia and a healed wrist fracture have reduced physical function and quality of life compared to a matched, healthy co…
2014
Background: Fractures lead to reduced physical function and quality of life (QOL), but little is known about postmenopausal women with osteopenia and a healed wrist fracture. The purpose was to evaluate physical function in terms of quadriceps strength, dynamic balance, physical capacity and QOL in postmenopausal women with osteopenia and a healed wrist fracture compared to a matched, healthy control group with no previous fracture. Methods: Eighteen postmenopausal women with osteopenia (patients) (mean age 59.1 years, range 54 – 65) and a healed wrist fracture were matched to 18 healthy control subjects on age (mean age 58.5 years, range 51 – 65), height, weight and body mass index (BMI). …
Violence against women in heterosexual couples: A review of psychological and medico-legal considerations.
2021
Intimate partner violence against women (IPVAW) is the most pervasive violation of women’s rights worldwide, causing devastating lifelong damage. Victims can suffer physical, emotional or mental health problems, and experience detrimental effects in social, psychological and relational health with their families, especially children. Due to the complexity regarding violence against women in heterosexual couples, it is important to make a clear distinction between psychological and physical mistreatment, which also includes psychological violence. This differentiation is important in determining different emotional and psychological aspects of mistreatment in order to understand the reasons …
Work-life balance e servizi per la prima infanzia. Un’analisi di contesto in tema di welfare locale.
2017
Questo saggio riflette su come le diseguaglianze in tema di genere e classi d’età influenzino l’accesso al mercato del lavoro, ma, soprattutto, la sfera riproduttiva. Maternità e professione si pongono spesso come scelte escludentesi l’un l’altro per l’inadeguatezza dei servizi di cura soprattutto nel Meridione. Il saggio passa in rassegna le leggi che a livello nazionale e regionale hanno cercato di favorire la conciliazione famiglia-lavoro nelle famiglie dual earner. Analizza poi la presenza di tali servizi per l’infanzia in Palermo, negli ultimi anni. Il case study del comune di Palermo evidenzia una generale esiguità dei servizi e una pro- gressiva diminuzione degli asili nido pubblici,…