Search results for "Wagen"
showing 10 items of 20 documents
Die nonverbale Kommunikation im Video der Markenkampagne ‚Partner fürs Leben' von Volkswagen
2018
Tämä kandidaatintutkielma käsittelee nonverbaalista viestintää Volkswagenin mainoskampanjan ‚Partner fürs Leben’ videossa. Kampanja on peräisin vuodelta 2016 ja sen taustana on vuoden 2015 päästöskandaali, jonka vuoksi Volkswagenin maine laski hurjasti. Pelastaakseen maineensa, Volkswagen-konserni aloitti suuren mainoskampanjan, jossa huomion keskipisteenä ensimmäistä kertaa Volkswagenin mainoshistoriassa on ihminen, eikä auto. Kampanjan tarkoituksena on kertoa, että Volkswagenin autot ovat ikään kuin perheenjäseniä, jotka tukevat kuluttajaa hänen koko elämänsä ajan, ja tärkeimpänä vaikutuskeinona tässä yhteydessä käytetään nonverbaalista viestintää. Tutkielmassa keskitytään mainoskampanjan…
Land use functions — a multifunctionality approach to assess the impact of land use changes on land use sustainability
2008
Part 5. Regional and local evaluation - 17; International audience; The dramatic changes in land use observed in Europe in the last fifty years have generally resulted in improvement of human welfare and economic development. On the other hand, they have caused serious environmental problems. There is therefore a need for approaches that help to understand in an integrative way the economic, environmental and societal impacts that land use changes have on sustainability. Sustainability Impact Assessment(SIA), which assesses the impact of policies on sustainability, addresses this challenge. SIA partly builds on the concept of the multifunctionality of land which helps to deal with the compl…
Quantification of land-atmosphere exchanges of water, energy and carbon dioxide in space and time over the heterogeneous Barrax site
2008
International audience; To advance our understanding of land-atmosphere exchanges of water, energy and carbon dioxide (CO2) in space and time over heterogeneous land surfaces, two intensive field campaigns were carried out at the Barrax agricultural test site in Spain during 12-21 July 2004 (SPARC 2004) and 8-14 July 2005 (SEN2FLEX 2005) involving multiple field, satellite and airborne instruments for characterizing the state of the atmosphere, the vegetation and the soil from the visible to the microwave range of the spectrum. Part of the experimental area is a core site of area 25 km2, within which numerous crops are grown, on both irrigated and dry land, alongside fields of bare soil. Th…
Auto reklāmas plakātu vēstījumu analīze
2020
Mūsdienās reklāma ieņem nozīmīgu vietu mūsu dzīvēs un katru dienu to skaits pasaulē tikai pieaug. Cilvēki ir cieši saistīti ar reklāmu gan uz ielas, gan televizora ekrānā, internetā un žurnālos. ‘Volkswagen’ ir starptautisks automašīnu ražotājs, kurš savos reklāmu vēstījumos attēlo jaunākos auto modeļus, to tehniskās īpašības un dizainu. Auto reklāmas plakātu vēstījumi tiek izteikti caur attēliem, dažādiem vizuāliem līdzekļiem un valodas lietojumu. Bakalaura darba mērķis ir izpētīt un izskaidrot auto reklāmas plakātu vēstījumus un raksturot tajos valodas un vizuālo līdzekļu lietojumu. Kā arī, izpētīt vai auto reklāmas plakātu vēstījumu analīze ir veidota, lai pārliecinātu pircējus un veidot…
Samsung and Volkswagen Crisis Communication in Facebook and Twitter : A Comparative Study
2017
Since September 2015 at least two major crises have emerged where major industrial companies producing consumer products have been involved. In September 2015 diesel cars manufactured by Volkswagen turned out to be equipped with cheating software that caused NO2 and other emission values to be reduced to acceptable levels while tested from the real, unacceptable values in normal use. In August 2016 reports began to appear that the battery of a new smart phone produced by Samsung, Galaxy Note7, could begin to burn, or even explode, while the device was on. In Nov. 2016 also 34 washing machine models were reported to have caused damages due to disintegration. In all cases, the companies have …
Le char du tumulus du Trembloi, commune de Magny-Lambert (Côte-d’Or)
2013
L’étude des collections protohistoriques du Musée archéologique de Dijon nous a mené à enquêter sur un fragment de moyeu de char hallstattien conservé dans la collection Brulard et indiqué comme provenant du tumulus du Trembloi à Magny-Lambert (Côte-d’Or). Si, depuis les travaux de R. Joffroy, le doute concernant la provenance de cet objet semblait permis, la mise à notre disposition de l’inventaire du musée ainsi que des manuscrits inédits du docteur Brulard et les détails qu’ils révèlent permettent de contredire cette thèse. Study of the protohistoric collections in the Archaeological Museum of Dijon led to us to investigate a fragment of an iron hub from an early Iron Age wagon in the Br…
The Issue Arena of a Corporate Social Responsibility Crisis : The Volkswagen Case in Twitter
2016
This paper explores the online debate in a corporate social responsibility crisis, where multiple actors communicate through social media, each representing different interests and views pertaining to the crisis. The study utilizes Twitter data relating to the recent case of the falsified Volkswagen diesel emissions that became public in 2015. To better understand the online interaction, use is made of issue arena theory and insights on CSR crises. The focus is on capturing the issue as it evolved over time, the actors and sentiments expressed, and the responses of the organization. The findings show that after the case became public, the emissions issue received massive attention in Twitte…
Dramatistinen analyysi Volkswagenin toimitusjohtajien lausunnoista päästöhuijausskandaalin yhteydessä
2017
Tämän tutkimuksen tavoitteena oli kuvata Volkswagen-konsernin toimitusjohtajien sekä sen yhdysvaltalaisen tytäryhtiön toimitusjohtajan vaikuttamisen keinoja suuren kriisin yhteydessä. Tavoitteena oli lisätä ymmärrystä siitä, millaisia piirteitä johtajien viestintään liittyy. Aihetta tutkittiin dramatistisen teoriataustan kautta ja kohteeksi valittiin ylimmät johtohenkilöt siitä syystä, että he antoivat ainoat viralliset ja henkilöityneet lausunnot kriisistä. Lisäksi heidän vaikuttamista pystyttiin vertailemaan keskenään työpositioiden samankaltaisuuden vuoksi. Tulosten perusteella Volkswagen-konsernin toimitusjohtajien vaikuttamisen retoriikka on hyvin nöyrää ja nopeasti kriisistä eteenpäin…
Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
2017
Even though corporations’ interest towards corporate social responsibility (CSR) has significantly increased in the last decades, organizations still commit various acts of corporate social irresponsibility (CSI). At the same time the emergence of social media has offered stakeholders interact in ways formerly unimaginable, and the content of these conversations is slipping further away of organizational control. This research participates the theoretical conversations of CSR, CSI and stakeholder research as well as the active stream of social media and electronic word of mouth (eWOM) research. This thesis is a case study researching eWOM related to Volkswagen emissions crisis in 2015. As t…
Volkswagen Emission Crisis : Managing Stakeholder Relations on the Web
2016
Organizations establish their own profiles at social media sites to publish pertinent information to customers and other stakeholders. During a long and severe crisis, multiple issues may emerge in media interaction. Positive responses and prompt interaction from the official account of e.g. a car manufacturer creates clarity and reduces anxiety among stakeholders. This research targets the Volkswagen 2015 emission scandal that became public on Sept. 18, 2015. We report its main phases over time based on public web information. To better understand the online interaction and reactions of the company, we scrutinized what information was published on VW’s official web sites, Facebook, and Twi…