Search results for "Web-marketing"
showing 6 items of 6 documents
WEB-SITES QUALITY AND BUSINESS PERFORMANCE: AN EMPIRICAL INVESTIGATION IN THE SICILIAN WINERIES
2015
In recent years, several enterprises in different sectors have adopted e- business models exploiting the potential offered by ICT and particularly by the internet. As many authors have highlighted, web presence offers enterprises important opportunities which are linked to overcoming spatiotemporal and cost limits which characterize traditional means of communication. This study aimed to analyze how the web marketing is used in Sicilian wineries, and the relationship between the quality of content and features of websites to their business revenue. results show a different approach to web marketing by wineries which use the net as a mere tool to promote their image, to increase their visibi…
Web site quality: an empirical study of the flower and plant firms in the Convergence objective Regions in Italy
2012
In the last few years the growing diffusion of ICTs has been playing a crucial role in the developmental process of the economic, social and cultural fabric, by deeply affecting organization size of firms. The present research, which is set in the framework of “Business to Consumer” relationships, plans to analyze web marketing strategies adopted by flowers and ornamentals firms of Italian Convergence Regions. In particular, the study aims to analyze the websites factors that are able to draw the consumers’ attention and to influence their decisions, as well as the number of attributes which determine as a whole the “quality” of a website. The knowledge of these aspects is extremely useful …
Strategie di web-marketing: concreta opportunità per le aziende florovivaistiche delle regioni del Mezzogiorno d'Italia
2010
The importance of the web marketing strategies for the nurseries and gardening companies in the Southern Italy
2013
In the last years, the integrated use of internet in the company marketing strategies has brought about deep changes in the economic sector of the countries. The World Wide Web has become the most important way companies share business information with other enterprises (B2B) and with consumers (B2C). Consequently, the companies have modified the processes making significant changes, mainly in the fields of communication and sales. The study presented here is to be situated in the category of the B2C relations and is specifically addressed to the nurseries and gardening companies in the Southern regions of Italy that use the Internet as a communication and promotion tool. The goal of this p…
The competitive development of flowers and ornamentals firms through the use of web-marketing strategies: a survey in the convergence objective regio…
2011
The growth of ICT, and in particular the integrated use of internet within firm marketing strategies, has brought about deep changes at both sector and firm level. Firm processes have been drastically modified in their communication and promotional aspects. In particular, firmcustomer relationships are changing and therefore internet represents a preferential means, not only for transferring the firm image in the global communication, but above all in order to build a dialogue and a continuous interaction which contribute to consumers’ fidelization. This empirical research proposal is to be considered in the framework of “Business to Consumer” relationships and is addressed to the flowers a…