Search results for "Written language"

Tekst muzealny jako narzędzie angażowania publiczności muzealnej : w stronę nowego modelu komunikowania w muzeum

2018

Texts on labels are important because they form the main component of a museum’s communication model. The aim of this paper is to present and analyze how museums use texts to stimulate active involvement of their visitors. Their conclusions, based on analyses of museum texts in historical and art exhibitions, are as follows: museums use catchy titles to draw visitors’ attention; museums use active voice and emotive words to build more personal comment; museums use quotations to build connection between people and objects or history; museums place objects in cultural context. This analysis shows the process of transformation of museological approach to communication. Museums try to treat vis…