Search results for "advertisement"
showing 10 items of 45 documents
Do carotenoid-based sexual traits signal the availability of non-pigmentary antioxidants?
2006
SUMMARY Carotenoid-based signals are thought to be indicators of male quality because they must be obtained from the diet and might thus indicate the ability of individuals to gather high-quality food. However, carotenoids are also known to have important physiological functions as immunoenhancers and antioxidants, and, as such, carotenoid-based sexual traits have also been suggested to reflect the health and antioxidant status of their bearers. This last idea is based on the hypothesis that carotenoids that are allocated to sexual signals are no longer available for the detoxification system. Recently, this hypothesis has been challenged on the grounds that the antioxidant activity is not …
Predicting the invasion of the acoustic niche: Potential distribution and call transmission efficiency of a newly introduced frog in Cuba
2021
8 pages; International audience; Leptodactylus fragilis is a recently introduced frog in Cuba, where it may impact local populations of amphibians in different ways. Here, we combined two methods to predict the invasion of the acoustic niche of Cuban amphibians by L. fragilis. We first use species distribution models to predict the spread and establishment of L. fragilis in Cuba. We then performed sound propagation experiments to evaluate the potential invasion of the acoustic niche in predicted suitable areas for the presence of L. fragilis. This species could have a successful establishment, spreading mainly in open areas, where its advertisement calls propagate efficiently, with low atte…
The impact of pictorial health warnings on tobacco products in smokers behaviours and knowledge: The first quasi-experimental field trial after the i…
2019
Background. The aim of the study was to evaluate in the Italian smokers, the effects of implementation of the law about Pictorial Health Warnings (PHWs) on tobacco products.Methods. A quasi-experimental longitudinal design was conducted between 2016 and 2017. The data were collected before (pre-PHW/Wave 1) and after (post-PHW/Wave 2) the implementation of the law. The adopted questionnaire included impact of advertisement (Label Impact Index, LII), quitting behavior and knowledge of tobacco related diseases.Results. 455 respondents completed both the Waves. 7.7% of smokers declared to have stopped smoking in Wave 2 and 29% of these declared the PHWs as one of the reasons to quit. The knowle…
Daudznacionālu uzņēmumu ietekme uz personu privātumu
2021
Šī pētījuma mērķis ir izpētīt korelāciju starp patērētāju datu privātumu un starptautisko uzņēmumu priekšrocībām un to, kā tas ietekmē patērētāju privātumu. Autors apkopo un analizē teorētisko pamatu, izmantojot daudzus zinātniskus rakstus un žurnālus. Pēc tam pētnieka mērķis ir veikt aptauju starp 109 respondentiem, lai apkopotu ieskatu par to, cik plaši patērētāji rūpējas par savu vispārējo privātumu no starptautiskiem uzņēmumiem un cik labi starptautiski uzņēmumi respektē vai aizsargā savu klientu privātumu no digitālās attīstības. Tehnoloģijas patērētāji ir izrādījuši mazāku interesi aizsargāt savu privātumu, jo liela daļa informācijas tiek saglabāta internetā un citos avotos, pamatojot…
Mate preferences in Argentinean transgender people
2018
Transgender people provide a unique opportunity to examine the effect of biological sex versus gender identity on mating preferences. This study aimed at identifying the mate characteristics that are most and least valued by transgender people and at examining to what extent their biological sex or their gender identity determined their mate preferences. A convenience sample of 134 male‐to‐female (MTF) and 94 female‐to‐male (FTM) individuals from Argentina rated Buss's list of 18 mate attributes. Compared to FTM, MTF individuals placed significantly more emphasis on attractiveness and socioeconomic status, whereas FTM, more than MTF individuals, valued partners with a dependable character. …
Some effects of color incongruity in a visual Ad
2009
32; While the effects of an ad's colour on attitudes towards it have already been investigated, far less work has been done on the influence of incongruous colours. This paper examines the effects of an ad using an incongruous colour on several variables of the advertising persuasion process. Analyses of variance have been conducted for an experimental study involving 407 respondents. The results show that a colour that is incongruous with the ad or with the product advertised affects the elements of surprise, perceived provocation, attitudes towards the ad and the positive beliefs about it.
Mnemoniskie paņēmieni drukātajos sludinājumos
2021
Mūsdienās reklāmas tiek lietotas, lai ietekmētu patērētāju lēmumu pieņemšanu, un tajās tiek lietotas dažādas reklāmas metodes. Līdztekus citām metodēm, reklāmās tiek lietoti arī mnemoniskie paņēmieni, kas palīdz labāk atcerēties reklāmas tekstus. Šī darba mērķis ir izpētīt mnemoniskos paņēmienus un analizēt mnemonisko paņēmienu biežumu Lielbritānijas laikrakstos, izmantojot kvalitatīvās un kvantitatīvās pētījumu metodes - diskursa un biežuma analīzi. Kopumā tika analizēti četrpadsmit laikraksti, lai tajos atrastu mnemonisks ierīces. Šī pētījuma rezultāti apstiprina, ka 61 no 247 laikrakstu reklāmām ir mnemoniskie paņēmieni, visos 14 Lielbritānijas laikrakstos katrā laikraksta numurā ir vism…
Wet-nurses in the ABC newspaper (1903-1920)
2017
espanolEn el proceso de alimentacion infantil a lo largo de la historia una de las opciones ha sido la descarga en las nodrizas tanto a nivel familiar como institucional. Esta figura social se ha reflejado en la prensa y puede ser estudiada en funcion de su representacion. Nos planteamos como objetivo adquirir una vision social a traves del analisis de un corpus de documentos del diario ABC de Madrid entre los anos 1903 a 1920. Metodologicamente se ha recurrido a la revision y analisis de contenido del diario ABC en el periodo indicado de las noticias, anuncios y demas referencias del termino nodriza. Se han recuperado y analizado 999 documentos, que se corresponden al 41% corresponden a of…
Los expósitos y su representación en “La Gazeta de Madrid”
2016
La existencia de diarios oficiales permite a los Estados informar de la actividad legislativa y administrativa. Diferentes estudios han utilizado estos boletines para analizar la información sociosanitaria de un momento histórico determinado. Nos planteamos como objetivo valorar la evolución de las referencias respecto a los expósitos y su relación con las nodrizas en la “Gazeta de Madrid”, permitiendo la categorización en función de los aspectos tratados. Se plantea la revisión y análisis de contenido de las 130 referencias aparecidas entre 1751 y 1926 que cumplían los criterios establecidos. Tras la lectura, transcripción, cumplimentación y categorización de la información recopilada se r…
Le flair en images, ou comment est donnée à voir la communication olfactive
2016
How is the action of sniffing others, which has been depreciated by good manners and aesthetic standards, represented in pictures? In unveiling the theme of social sniffing, this essay aims to track variations around the odour of the body and olfactory communication in Western visual arts. This issue implies to examine the social roles of sui generis as well as artefactual human odours, and to assess figurative arts as a means to unveil historical trends in the forms and functions of the sense of smell in our culture. The corpus of figurative works consulted, far from exhaustive, stretches from medieval and classical allegories of smell to the visual language of perfume advertisements, thro…