Search results for "advertising"

Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract

2017

Online travel communities are regarded as a key communication channel for web-based marketing in the travel industry (Bilgihan et al. 2016; Filieri 2015). The aim of this paper is to gain insight on key drivers of customer loyalty to websites selling accommodation services in online travel communities. We go beyond satisfaction, taking into account emotions and social influences. This paper intends to make three contributions. Firstly, it develops a conceptual model of the relationships between emotion factors and their direct (satisfaction) and indirect (trust, attitude and loyalty) outcome variables. Secondly, although the linear relationship between satisfaction, trust and loyalty seems …

Capturing daily family dynamics via text messages: development of the mobile diary

2010

In this paper we introduce a new tool, the mobile phone, for use in diary research. We demonstrate, with reference to two family studies conducted in Finland, how daily family dynamics can be captured by using the mobile diary. In both studies family members sent text messages (SMSs) in answer to structured diary questions three times a day over a one-week period. The participants kept also paper-and-pencil diaries. Two mobile diary items measuring mood (stressfulness and feelings of competence) both at home and at work are reported here as examples. For both items we found statistically significant daily and weekly variation as well as individual fluctuation. The data gathered by the mobil…

Quantitative approaches for evaluating the influence of films using the IMDb database

2016

[EN] Why do films certain remain influential throughout film history? The purpose of this paper is to attempt to answer this question. To do so, we adopt some quantitative approaches that facilitate an objective interpretation of the data. The data source we have chosen for this study is the Internet Online Movie Database (IMDb), and in particular, one of its sections called "Connections", which lists references made to a film in subsequent movies and references made in the film itself to previous ones. The extraction and analysis of these networks of citations allows us to draw some conclusions about the most influential movies in film history, identifying their distinguishing features, an…

Contributions from Informal Geography to Close the Gap in Geographic Information Communication in a Digital World

2019

Contemporary challenges and problems of society demand decision support systems that use geographic information. Even though geography since its origins has been a science with a strong transversal character, society has now made it become the focus of its agenda. Novel and other already established actors are involved in this rediscovery and popularization of geography. Both groups are promoting known and unknown geographical tasks thanks to technology, which is revealing new landscapes of our old territories and showing us the agency capacity of Geography Science. In this chapter, the authors review the offers and demands of communication on geographic information from the informal geogra…

Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users

2007

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile affinity), demographics, non-store shopping previous experience (mail, catalogue, Television and Internet) and attitude to M-commerce and its influence on the M-commerce decision and (2) to identify key drivers of future M-commerce intention. We examined data from 606 personal interviews given to Spa…

The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online ShoppingEffects of Consumer Demo…

2021

In online shopping, product returns are very common. In order to reduce them, one must first understand who are making them and why are they being made. In this study, we aim to address these questions by examining product return behaviour from a consumer-centric rather than the more traditional product-centric, retailer-centric, and order-centric perspectives. More specifically, we focus on the effects of four demographic characteristics of consumers (i.e., gender, age, education, and income) as well as their payment method preference on their product return frequency and product return reasons. As the data, we use the responses from 560 Finnish online consumers, which were collected with …

Dependency in consumer media relations: an application to the case of teleshopping

2006

This paper analyses the teleshopping issue in terms of the Media Dependency Theory. The objective is to verify whether dependency relations between television shoppers and the television medium and television shopping are key variables to explain watching and buying behaviour. A model is proposed that integrates the dependency-viewing-purchase relation, tested on a sample of Spanish television shoppers. The results of the study confirm the direct relationship between the antecedents of dependency, dependency and future intentions of behaviour. Copyright © 2006 John Wiley & Sons, Ltd.

Perceptions and behaviour of cruise tourists during their visit to a port of call

2019

[EN] The purpose of the present research is to assess the perceptions of authenticity and crowding of cruise tourists visiting a port of call and its influence on their future behavioural intentions. The research was carried out in the city of Valencia, because it is one of the main Spanish cruise ports and is a representative city of the Mediterranean ports of call for the cruise business. A total of 467 valid interviews were obtained. For the analysis of data, the Statistical Package for the Social Sciences (SPSS version 22.0) was used. The findings reveal that Valencia is perceived as an authentic destination with moderate levels of human and spatial crowding. The analysis also demonstra…

Heritage in the digital era: Cinematic tourism and the activist cause

2015

The review of internet marketing use in Latvia's companies

2017

Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies. The survey was carried out with the assistance of telemarketing company (telephone interviews) among companies selected from Register of Enterprises LURSOFT. The analysis of survey results compared companies responses depending on the company size and turnover changes during the last three years. Various statistical indicators were used for this a…