Search results for "advertising"

The impact of exposure to images of ideally thin models in TV commercials on eating behavior: an experimental study with women diagnosed with bulimia…

2011

This study investigates whether eating behavior in women with diagnosed bulimia nervosa is influenced by prior exposure to images of ideally thin models. Twenty-six participants diagnosed with bulimia nervosa (BN) and 30 normal controls (NC) were exposed to body-related and neutral TV commercials; then food that typically triggers binge eating was provided, and the amount of food eaten was measured. No significant difference for food intake between NC and BN could be found, but food intake for BN was predicted by the degree of thoughts related to eating behaviors during exposure to the thin ideal. No impact of general body image or eating pathology on food intake could be found. The results…

Comparison Shopping Behaviour in Online Environments

2009

The aim of this chapter is to analyse antecedents of search engines use as prepurchase information tools. Firstly, there is a literature review of the factors influencing search engines use in online purchases. Then, there is an empirical analysis of a sample of 650 Spanish E-shoppers. Logistical regression is used to analyse the influence of demographics, surfing behaviour and purchase motivations on willingness to use search engines for E-shopping. Data analysis shows that experience as Internet user and as Internet shopper are negative key drivers of search engine use. Most of the utilitarian shopping motivations analyzed predict comparison shopping behaviour. Demographics are not determ…

Reklāma kā tēma kulturoloģijā

2019

Diplomdarba tēma - Reklāma kā tēma kulturoloģijā. Pētījuma ievadā pamatota temata izvēle un aktualitāte, kas balstās uz jauniešu izglītošanu par reklāmas būtību un tās lomu sabiedrības vērtību sistēmas ietekmēšanā, uzskatu veidošanā. Darbā izpētīta teorētiskā informācijas bāze par reklāmu. Izpētītas un sistematizētas reklāmas definīcijas, mērķi, veidi un uzdevumi, aplūkota reklāmas vēsturiskā attīstība no pirmsākumiem līdz tās jaunajai realitātei digitālajā laikmetā, sniegts ieskats reklāmas ētikā, aplūkojot tās lomu mūsdienu patērējtājsabiedrībā, apskatīti svarīgākie reklāmas psiholoģijas aspekti un to ietekme uz sabiedrības un indivīda apziņu. Pētījumā apzināti reklāmas izpētes un veidoša…

The Role of Attitudes and Ethicality on Branded Video Games(Advergames) Acceptance

2014

Advergames are branded video games that blur the line between entertainment and advertising. Advergames are gaining momentum among advertisers and advertising agencies fueled by their capability to engage teenagers and young adults with branded communications. This study focuses on consumers’ intentions to use advergames analyzing three attitudinal factors – attitude toward advertising, attitude toward product placement in video games, and attitude toward advergames- and the ethical evaluations of the use of advergames as an advertising format (ethicality). The proposed model was empirically tested using a sample of 304 college students. Major findings suggest that attitudes toward advergam…

Chapter 18. Engagement of readers/customers in the discourse of e-tourism promotional genres

2019

The Impact of Gender and Age on Consumer Responsiveness to Permission-Based Mobile Advertising

2012

This chapter investigates the impact of gender and age on mobile marketing responsiveness among regular customers of Finnish night club chain. The study develops sixteen research propositions which are tested with a sample of 8578 members of the company’s permission- based, opt-in mobile advertising list . The results contribute to mobile marketing and technology acceptance literature in various ways. First, the authors find support for four out of eight gender related propositions. Second, five out of the eight age-related hypotheses are supported. The results further show that among opt-in customers, gender and age explain various antecedents of intention to engage in mobile marketing. Th…

When Competition Is Pushed Too Hard. An Agent-Based Model Of Strategic Behaviour Of Referees In Peer Review

2013

This paper examines the impact of strategic behaviour of referees on the quality and efficiency of peer review. We modelled peer review as a process based on knowledge asymmetry and subject to evaluation bias. We built two simulation scenarios to investigate largescale implications of referee behaviour and judgment bias. The first one was inspired by “the luck of the reviewer draw” idea. In this case, we assumed that referees randomly fell into Type I and Type II errors, i.e., recommending submissions of low quality to be published or recommending against the publishing of submissions which should have been published. In the second scenario, we assumed that certain referees tried intentiona…

Martyrdom in Contemporary Animalist Discourses

2019

Is it possible to use the notion of martyrdom in order to explain the communicative strategies and the semiotic mechanisms of the animalist movement? Is the animal a sort of contemporary martyr? This study aims to apply the notion of martyrdom outside the traditional boundaries of religion and politics, testing it in another relevant socio–cultural phenomenon: the contemporary animalist discourse. This paper analyses texts from animalist advertising, essays and novels promoting animal rights and vegetarianism. The main features of the traditional notion of martyrdom are compared to the semiotic structures of the animalist discourse. The questions of the efficacy of images and that of the ex…

Manufacturers and retailers: A relational analysis

2012

Nowadays, relational models between manufacturers and retailers do not fully reflect the domain of the main relational constructs. This research proposes a model that reflects both affective and attitudinal retailer behaviors from the study of the nomological network between relational value with satisfaction, trust and commitment. The empirical research is based on the study of a Spanish furniture manufacturer with its retailer customers during one furniture fair. Findings suggest that relational value is an antecedent of affective and attitudinal behaviors. Satisfaction with current transactions also appears to be the main determinant of trust and commitment.

Piracy versus Netflix : Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy

2018

Drawing from cognitive dissonance and neutralization theories, this study seeks to improve the understanding on consumer decision-making between the current legal and illegal video consumption alternatives. We develop and test a research model featuring Subscription Video on Demand (SVOD) satisfaction and various dimensions of SVOD quality as antecedents of video piracy neutralizations and attitudes. Based on results from an online survey among Finnish SVOD users, SVOD satisfaction is primarily determined by content quality, and has a small negative effect on attitude toward piracy through decreased piracy neutralization. However, it appears that current legal services are not seen as true …