Search results for "advertising"
showing 10 items of 680 documents
Nuevos’ y ‘viejos’ liderazgos: la campaña de las elecciones generales españolas de 2015 en Twitter
2016
El objetivo de esta investigación es analizar la actividad en Twitter, durante la campaña de las Elecciones Generales de 2015 en España, por parte de los líderes de los principales partidos políticos españoles: Mariano Rajoy (PP), Pedro Sánchez (PSOE), Pablo Iglesias (Podemos) y Albert Rivera (Ciudadanos). Más concretamente: cuántos mensajes, y de qué tipo, publicaron; en qué asuntos concentraron su atención; y de qué forma, o formas, preferenciales usaron Twitter: para difundir mensajes políticos, hacer referencia a las actividades del candidato en los medios o en la agenda de la campaña, o bien para enfatizar cuestiones personales. El planteamiento metodológico de la investigación está es…
Can we be satisfied with our football team? Evidence from spanish professional football.
2009
This article assesses the sporting performance of Spanish professional football teams at competition level, namely, League, King’s Cup, and European competitions (Champions League and Union of European Football Associations [UEFA] Cup). Then, the gap between the result obtained by a team at the end of a season and that expected according to its potential is used as a proxy of the degree of satisfaction that fans should feel: the narrower the gap the greater the level of satisfaction. Regarding methodology, Data Envelopment Analysis techniques and directional distance functions are used. Results reveal that most teams perform rather differently across competitions, the lower average performa…
User behaviours after critical mobile application incidents: the relationship with situational context
2015
Users occasionally have critical incidents with information systems IS. A critical IS incident is an IS product or service experience that a user considers to be unusually positive or negative. Critical IS incidents are highly influential in terms of users' overall perceptions and customer relationships; thus, they are crucial for IS product and service providers. Therefore, it is important to study user behaviours after such incidents. Within IS, the relationships between the situational context and user behaviours after critical incidents have not been addressed at all. Prior studies on general mobile use as a related research area have recognized the influence of the situational context,…
Watch This! The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers
2021
Streaming Video-on-demand (SVOD) services are getting increasingly popular. Current research, however, lacks knowledge about consumers’ content decision processes and their respective influencing factors. Thus, the work reported on in this paper explores socio-technical interrelations of factors impacting content choices in SVOD, examining the social factors WOM, eWOM and peer mediation, as well as the technological influence of recommender systems. A research model based on the Theory of Reasoned Action and the Technology Acceptance Model was created and tested by an n = 186 study sample. Results show that the quality of a recommender system and not the social mapping functionality is the …
Revenue models, in-app purchase, and the app performance: Evidence from Apple's App Store and Google Play
2016
The effect of revenue models on app performance depends on the app store.The effect of in-app purchase on app performance depends on the app store.Paid, freemium and in-purchase models are shown to be effective in app store.Freemium and in-app purchase models are shown to be less effective in Google Play.App category influences the effects of both revenue models and in-app purchase. In this paper, we empirically examine how the revenue model (paid, free, or freemium) adopted for a given app affects the app revenue performance as measured by the app daily revenue rank. We also study the impact of in-app purchase on this measure of performance. Moreover, we study how such relationships are co…
Sponsored Content in Spanish Media: Strategies, Transparency, and Ethical Concerns
2021
Profound upheavals and the search for a viable business model have led the news industry to explore new sources of revenue. The mainstream Spanish media have set up special units to produce branded...
Retail Innovativeness
2014
Retailers have to operate in highly competitive environments, where innovation may become a source of sustainable competitive advantage. This chapter aims at exploring the relationship between retail innovativeness and the level of technological advancement as well as the ICT solutions implemented by store chains of four retail activities (e.g. grocery, textile, electronics, and furniture and decoration). In addition to this, the authors test the existence of significant differences in consumer perceptions and behavioral intentions between retailers perceived as high innovators and those considered low innovators. As a result, differences in consumer behaviour are found between high and low…
Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing
2017
Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work analyses innovation in retail experiences from two aspects—marketing innovation and technological innovation—to understand the role it exercises in satisfaction and subsequent recommendation. For that purpose, our objective is to investigate the direct and indirect influence of marketing and technological innovation on satisfaction and word of mouth through three core constructs: store image, consumer value, and …
@DMOs Promote Hotel Occupancy in Tourist Destinations: An Abstract
2017
Destination marketing organizations (DMOs) are aware of Twitter’s relevance, and they have now integrated Twitter into their own websites (Luna-Nevarez and Hyman 2012). Because of their growing practical importance, social media have become strong allies for tourism destinations. Social media are used by both tourists and providers (Leung et al. 2013), so research is needed to show social media’s direct contribution to the tourism sector. To improve our knowledge of the effect of social media in tourism, this study examines how DMOs’ use of Twitter affects hotel occupancy in tourist destinations. Our conceptual framework presents a model of the links between predictors of tourist occupancy …
Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement
2009
Abstract Excursions to small, rural villages rich with historical heritage and architectural harmony are popular in Spain and other similar countries. This study presents a conceptualization and definition of this sort of tourism in rural-cultural destinations. In addition, it introduces a combination of variables that define the image of the destination, the characteristics of these types of trips, and characteristics of the rural-cultural tourist. One of the main results of this qualitative and quantitative empirical research is that it identifies a set of variables that span the cognitive and affective components of tourism. These cognitive–affective components mainly address the towns' …