Search results for "advertising"

Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand

2016

Abstract Using two different studies we assess under what conditions Corporate Social Responsibility (CSR) affects consumer satisfaction. In the first study, based on the American Customer Satisfaction Index, and a content analysis of CSR initiatives reported by 65 US companies, findings show a positive direct relationship between CSR and customer satisfaction with CSR training and environmental initiatives, but a negative direct relationship between CSR corporate communication initiatives and customer satisfaction. The second study, through an empirical study based on an online survey of consumers, points to a positive relationship between CSR and customer satisfaction. Our findings sugges…

The impact of mimicry on sales – Evidence from field and lab experiments

2011

A buyer's observation that one or more people are consuming a product can lead that buyer to consume the product as well. The evidence supporting unconscious and unintentional (automatic) mimicry of consumption suggests that it is a pervasive and robust phenomenon. However, up until now most findings on the antecedents of mimicry have been obtained from lab studies. Using a field study, the current research shows that passengers in a train mimic the consumption behavior of other passengers. Two subsequent lab studies suggest that mimicry of consumption is all the more powerful the more people there are consuming and the more intense and consistent their consumption behavior is. However, the…

New trends in technology and identity of traditional dairy and fermented meat production processes: Preservation of typicality and hygiene

2014

Interest in ecofood tourism is strictly related to the consumption of products associated with the geographical area visited. Local products are often requested by consumers living far from the production zones (e.g. in bistro restaurants that reproduce the atmosphere of typicality). This phenomenon, if on the one hand guaranteeing the continued popularity of certain traditional foods, highlights the inherent dangers that certain types of food pose. They could spread the risks to a much wider area that they might typically inhabit. The higher the demand for certain products, the more variations of the production processes of the traditional products there will be. This is particularly evide…

Particularities of the European Consumer’s Behavior in Online Environments

2016

Abstract Although it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literat…

The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception

2013

"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, i…

Mobile First Journalism : an analysis of Circa News? mobile notifications

2019

The expansion of an ubiquous and urgent environment of information has been transforming the dynamics inherent to journalism. Social networks, apps and algorithms are just a few of the elements which shift the ways of production and consumption of journalistic content. More recently, push messages have contributed to accelerate the process of news’ access. In this article, our purpose is to analyze the push messages sent by Circa News startup throughout 2013, 2014 and 2015, taking into consideration which areas were most adressed.

What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective

2013

Today's multichannel, multimedia marketing environment presents a new layer of challenges. New demands from potential television viewers translate directly into the need of the creation and development of effective marketing strategies for the television (TV) market. This study proposes and validates a research model that analyzes an individual's TV show consumption by testing the impact of brand image and celebrity credibility. Based on the theoretical discussion, hypotheses were derived and tested with structural equation modeling on a basis of 306 consumers. Generally, the article provides evidence that brand image is the driving force in the explanation of a viewer's motivation to consu…

Recent Insights on Dark Chocolate Consumption and Cardiovascular Risk

2008

Determinants of Ready-to-eat Products Purchase Intentions: An Empirical Study among the Italian Consumers

2018

The considerable diffusion of ready-to-eat products has focused attention on the reasons for their increasingly prominent success in the market. Although their prices are much higher than the prices of simple raw materials, their consumption has increased rapidly and with no end in sight, a situation that has challenged the conclusions of the classical literature on the importance of price and/or income in consumer decisions. In fact, more recent literature has broadened the classical vision by introducing potential additional variables that could influence consumer choice of certain foods. These variables, however, are not always easy and clear to identify because they reflect the cultural…

Socio-Cultural Power Dynamics and Coping Functions: A Narrative Case Report of a Female Paralympian

2012

Purpose: This case study explores the lived experiences of an elite female Paralympic powerlifting athlete. The focus is on restrictions and coping responses employed to manage the daily hassles within the cultural and ethnic requirements for achieving athletic excellence. Methods: With an unstructured interview, the narrative was acquired which ranged to a total of 75 minutes (approx) and 20 single spaced pages. The data was analyzed using Foucauldian discourse analysis in conjuncture to feminist poststructuralist theory. Results: The results highlight the issues relating to femininity, culture and ethnicity with regard to athletic career. The analysis elicits extracts from the narrative t…