Search results for "aftermarket"

Aftermarket strategy and business networks : case study of a hydraulic motor firm

2018

The aftermarket is a big potential for any business as it can be more profitable than sales of the primary product. Previous aftermarket studies are focused on a supply chain approach to the aftermarket using pricing and logistics strategies for different types of industrial markets and limited to case studies from the automotive industry. Small to medium sized enterprises such as hydraulic motor companies have gained international markets due to their technological superiority and have reached niche market segments all over the world. This research aimed to create a profitable aftermarket strategy for a hydraulic motor company with an international niche market. The unique challenges of th…