Search results for "airline"
showing 10 items of 30 documents
The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation
2018
Airport route development can be defined as a complex process carried out by airports, encouraging airlines to launch new routes or increase frequencies on already served destinations. The deregulated aviation environment helped airports to find new and innovative ways to compete directly with each other for a limited airline capacity, engaging with airlines and proving the airport route development strategy and airline needs meet at a certain point. The future prosperity of the communities the airports serve, depends on the efforts of the route development team and their focused aviation marketing strategy. A huge responsibility to attract what is best for the community as well as a good c…
An eco-label for the airline industry?
2017
Air travel plays a vital role in today's life because it makes remote destinations accessible and short getaways possible. Despite its benefits, air transportation contributes heavily to climate change. Behavioral change is seen as a key driver in mitigating the environmental impacts of air travel. One way to encourage behavioral change is to use eco-labels. This study explores how an eco-label could be developed for the airline industry to function as a potential driver for behavioral change. 12 interviews with airline industry experts were conducted and thematically analyzed. Empirical results were then combined with prior research and the following five criteria essential for the develop…
Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers
2013
More and more airlines are trying to show their customers their ability to understand their needs, the market trends and the importance of technology in their lives. In response to the rapid development of the consumer electronics, the airline companies focus their attention on offering their customers the possibility to book a flight or check-in using a smartphone, spend time watching movies or be connected to the internet during the flight. Customers search for airlines who are more ”tech-geek” and opened to new technologies, which allows them to rate the airline companies through apps or connect more often with the airline through social-media. Technology has become an important part in …
Materiality assessment in sustainability reporting : case study of the airline industry
2017
Materiality has been heavily emphasized in different sustainability reporting guidelines to increase the quality of the sustainability reports and report issues that are most aligned with the company’s most significant economic, environmental and social issues. In this thesis materiality analysis in sustainability reporting is analyzed. Firstly, in the theoretical part, the concept of sustainability reporting and materiality is explained along with the provision of materiality in different reporting guidelines. In this research section, fifteen different airlines’ sustainability reports are analyzed to find out how the materiality analysis is carried out in the airlines. The study is focuse…
An eco-label for the airline industry : instrument for behavioral change?
2017
Climate change is the biggest challenge humanity has ever faced and there is no doubt that human activities are the main cause. One activity that has received much attention in this discussion is air transportation. Although its contribution is still moderate, this industry is growing at a very fast rate and with that its impact on climate change. In order to enjoy its social and economic benefits also in the future and to avoid regulatory restrictions, the industry’s contribution needs to be kept in check. Various mitigation strategies exist such as technological, market-based, operational, regulatory and behavioral changes. This dissertation focuses on behavioral change. One instrument le…
Electronic services as a creator of competitive advantage in conventional scheduled airlines
2006
Self-reported reasons for on-duty sleepiness among commercial airline pilots
2021
Experimental and epidemiological research has shown that human sleepiness is determined especially by the circadian and homeostatic processes. The present field study examined which work-related factors airline pilots perceive as causing on-duty sleepiness during short-haul and long-haul flights. In addition, the association between the perceived reasons for sleepiness and actual sleepiness levels was examined, as well as the association between reporting inadequate sleep causing sleepiness and actual sleep-wake history. The study sample consisted of 29 long-haul (LH) pilots, 28 short-haul (SH) pilots, and 29 mixed fleet pilots (flying both SH and LH flights), each of whom participated in a…
The Hybrid Airline Model. Generating Quality for Passengers
2017
This research aims to investigate the different strategies adopted by the airline companies in adapting to the ongoing changes while developing products and services for passengers in order to increase their yield, load factor and passenger satisfaction. Finding a balance between costs and services quality in the airline industry is a crucial task for every airline wanting to gain a competitive advantage on the market. Also, the rise of the hybrid business operating model has brought up many challenges for airlines as the line between legacy carriers and low-cost carriers is getting thinner in terms of costs and innovative ideas to create a superior product for the passengers.
Estudo comparativo entre personalidade de marca ideal vs. percebida
2008
La personalidad de marca tiene un papel decisivo como elemento diferenciador y como estrategia de posicionamiento en la mente del consumidor. Este trabajo tiene como objetivo general comparar, según el modelo de Aaker (1997) en servicios, la personalidad de marca ideal vs. la percibida por los consumidores, específicamente en las compañías aéreas en el ámbito español. Empleando datos de encuesta, y tras la validación del modelo propuesto a través de un análisis factorial confirmatorio, se obtuvo el estudio comparativo. Los resultados indican que las dimensiones y los rasgos más importantes para los consumidores de este tipo de servicio son las menos percibidas por los clientes de las compañ…