Search results for "alustatalous"
showing 3 items of 13 documents
The Design Towards a Collaborative Subscription Service : The Case of The Finnish Newspaper Industry
2020
The newspaper industry is challenged with its business models. To stabilize revenues, publishers opted for digital subscriptions for generating additional revenue streams. However, digital subscriptions showcase limited success. News aggregator platforms may promise publishers a pool of paying readers. But platform fees and the loss of customer relationships enact barriers among publishers to join. This study proposes a software prototype based on design science research to address the aforementioned shortcomings by deriving design principles for a collaborative subscription service. Building on the strategic alliance, digital platform and business model literature, this research aims to id…
Why Is Your Crowd Abandoning You? : Exploring Crowdsourcing Discontinuance through the Lens of Motivation Theory
2019
A typical crowdsourcing platform connects organisations in need for workforce to individuals willing to work for a compensation. Considering that a motivated crowd constitutes a vital resource of such platforms, nurturing it becomes a crucial managerial consideration. Yet, little is known of why individual workers abandon crowdsourcing platforms after long periods of usage. Therefore, we set out to explore how crowd-workers’ motivations change during a platform’s usage lifecycle, from initial usage, to continued use, to its eventual abandonment. To this end, we conducted an in-depth qualitative inquiry into a popular crowdsourcing platform in the software-testing domain. Leveraging self-det…