Search results for "anti-essentialism"

The Cultural Translation Industry

2019

Since cultures are liquid processes which consist in partially-shared and evolving frames of reference being used creatively for sensemaking in human interactions, any attempt to fix and systematise their description with a view to transposition from one culture to another seems doomed to fail. This is especially problematic for web localisation, defined as “taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold” (LISA 2003), since the localisation industry claims, in effect, to translate between cultures by adapting digital products to other national cultural frames. Tools purportedly used -…