Search results for "asiakkaat"
showing 10 items of 124 documents
Enabling Sociability When Using Virtual Reality Applications : A Design Science Research Approach
2019
Immersive virtual reality applications aim at providing an all-encompassing spatial experience where a user can feel like being in another world or dimension. The systems are inherently designed for individual use as the devices disconnect the user from the physical environment. However, the applications are seldom used alone. Specifically, when used for sales and marketing, the user often needs help from other people but also benefits from social interaction as a part of the experience. Design research methodology is applied to three iterative development versions of a virtual-reality application. The focus of the evaluation of the artifacts is in the social use emphasizing three sociabili…
The customer complaining behavior : why customers do not complain
2017
The field of the marketing has been under change since services gained attention under 1970s. The customer behavior and the relationship marketing gained it focus in the 1990s. At the same time, the need for understanding the customer complaining be-havior was noticed being vital for service management. This research is a response for the Tronvoll’s (2012) call for better understanding the customer complaining behavior. Especially, he called for investigation of what makes the customers act and behave in certain way. The intention of this study was to explore triggers, inhibits and motivators, which affect to the complaining behavior and explore the customer complaining behavior. The theore…
Kuntoutusasiakkaiden asiakasprofiili ja heidän arvionsa palveluiden laadusta kuntoutuslaitoksessa : case Kylpylähotelli ja kuntoutus Peurunka
2013
Kuntoutus on hyvin ajankohtainen aihe Suomessa, ja sitä tutkitaan ja selvitetään hyvin paljon. Väestön ikääntyminen, ostopalveluihin siirtyminen sekä kuntoutuslaitosten rapistuminen tuovat kuntoutukseen omalta osaltaan uusia järjestelyitä tulevaisuudessa. Kuntoutuslaitoksissa käyvien kuntoutusasiakkaiden asiakasprofiilia ei ole aiemmin selvitetty. Tämän lisäksi on tärkeä selvittää heidän ajatuksiaan ja arviotaan palveluista ja niiden laadusta. Pro gradu - tutkielman tarkoituksena oli selvittää ja kuvata kuntoutusasiakkaiden asiakasprofiilia Kylpylähotelli ja kuntoutus Peurungassa sekä heidän arviotaan palveluiden laadusta. Tutkimus toteutettiin kyselytutkimuksena sekä teemahaastatteluin aik…
Banks’ unfairness and the vulnerability of low-income unbanked consumers
2018
This paper’s objective was to explore low-income unbanked consumers’ perceptions of bank fairness and the way these perceptions were linked to consumer experiences of vulnerability. Qualitative data were used to analyse low-income consumers’ perceptions about banks’ services and communications. The study finds that although consumers’ financial inclusion is partially hindered by their personal circumstances, the perceived unfair treatment by banks has an even more negative impact on their financial inclusion. Low-income unbanked individuals report banks avoiding them, discriminating against them and impeding their financial inclusion. Banks’ perceived unfairness towards low-income consumers…
Identifying the Ideal Types of Online Shoppers : A Qualitative Analysis of Online Shopping
2020
The tremendous increase in online shopping has created a growing demand to understand online shopping behavior. This study contributes to this understanding by identifying ideal types among online shoppers. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. Theoretically, the study draws from different perspectives to create a multifaceted view of online shoppers. The purpose is not to categorize online shoppers under a specific category but rather to help understand different typically occurring online shopping behaviors. Through thematic analysis of the data from 31 participants, this study presents five id…
Creating customer value through industrial services : case: Raute Technology Services
2014
The role of marketing can be seen as to assist the company on creating superior value for its customers, so that they would succeed against their competitors. Creating superior value has not always been essential, as in the past firms could achieve profitability due to regulated markets, controlled distribution channels or scarce resources. An increasing number of industrial manufacturing companies are moving from offering solely products to offering combinations of products and services. Customers benefit from industrial services as they support and enable the value generation of the products they have purchased. To firms, offering services is a matter of competitive advantage since servic…
Digital content marketing in business markets : Activities, consequences, and contingencies along the customer journey
2022
Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach. To address important knowledge gaps in extant research, this study identifies key activities for realizing customer-centric DCM in B2B markets and key contingencies that influence its performance outcomes. A theories-in-use approach, building on 56 interviews with managers at 36 B2B companies that have invested heavily in DCM, advances current literature by developing an activity-based conceptualization, grounded in relevant marketing research streams (customer en…
Maturity in Leaps and Bounds : Organisational Listening for Customer Engagement
2023
Much of organisational development occurs during times of crisis when answers and solutions are urgently needed. The research presented in this paper suggests that, during such times, what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening become a core function for brands and organisations. Building on theories related to organisational listening, social media and stakeholder engagement in digital marketing, this article argues for incorporating mature online listening into the customer engagement in social media (CESM) framework introduced by Santini et al. (2020). In the practise of organisational listeni…
Perceptions of convenience, risk and enjoyment in online shopping
2015
As online shopping is getting more common all the time and competition over customers increases, companies should draw attention to the customer perception of online shopping. Therefore, the present study aims to describe and understand the customer online shopping perception in every stage of the online shopping process. Online shopping has been studied earlier from the viewpoints of the ease of use and the usefulness but as the quickness and easiness of shopping have been found to be factors that motivate customers to use online stores, the customer perception of the convenience of online shop use will be investigated in the present study. In addition to the convenience, the risk and the …