Search results for "atti"
showing 10 items of 10599 documents
Some effects of color incongruity in a visual Ad
2009
32; While the effects of an ad's colour on attitudes towards it have already been investigated, far less work has been done on the influence of incongruous colours. This paper examines the effects of an ad using an incongruous colour on several variables of the advertising persuasion process. Analyses of variance have been conducted for an experimental study involving 407 respondents. The results show that a colour that is incongruous with the ad or with the product advertised affects the elements of surprise, perceived provocation, attitudes towards the ad and the positive beliefs about it.
"Pour moi, le goût du soja n'est pas une barrière à la consommation. Et pour vous ?" : Effet de la culture sur les croyances, attitudes et préférence…
2010
Understanding consumers' beliefs, attitudes and sensory preference is the key to a successful development and introduction of a new food. This thesis carried out a series of cross-cultural studies, France vs. Vietnam, on consumers' representation of soy foods and on sensory perception and preference of soy yogurts, a soy derived product recently developed for French market which does not exist on the Vietnamese market. Despite a favourable image of soy in terms of nutrition and health benefices, French participants reported that the barrier to its consumption was the taste of soy. This finding was confirmed by a consumer test in which French participants gave very low hedonic evaluations to…
Efficacy of bendamustine and rituximab in splenic marginal zone lymphoma: results from the phase II BRISMA/IELSG36 study.
2018
Splenectomy in addition to immunotherapy with rituximab can provide quick and sometimes durable disease control in patients with splenic marginal zone lymphoma (SMZL). However, systemic chemotherapy is ultimately required in many cases. The BRISMA (Bendamustine-rituximab as first-line treatment of splenic marginal zone lymphoma)/IELSG (International Extranodal Lymphoma Study Group)36 trial is an open-label, single arm phase II study designed by the IELSG in cooperation with the Fondazione Italiana Linfomi and the lymphoma Study Association according to Simon's two-stage method. The primary endpoint was complete response rate. Fifty-six patients with SMZL diagnosis confirmed on central revis…
BENDAMUSTINE (B) IN COMBINATION WITH RITUXIMAB (R) FOR PATIENTS WITH RELAPSED/RESISTANT CHRONIC LYMPHOCYTIC LEUKEMIA (CLL): AN ITALIAN MULTICENTRE RE…
2010
The anti-inflammatory properties of tiotropium
2018
Mentoring of newly qualified teachers. A bilateral comparison between Germany and Finland
2017
Mentoring stellt in der Begleitung von in den Beruf einsteigenden Lehrpersonen eine international gängige Praxis dar. Ausgehend von theoretischen und empirisch fundierten Annahmen wird in diesem Beitrag der Ansatz der practice architectures genutzt, um Formen des Mentorings in Deutschland und Finnland im Hinblick auf länderspezifische Verständnisse vom Berufseinstieg von Lehrpersonen und deren Professionalisierung zu untersuchen. (DIPF/Orig.) Internationally, mentoring is a well-recognized practice in supporting newly qualified teachers. Based on theoretical and empirical understanding, this paper compares mentoring practices in two countries: Germany and Finland. The theoretical framework …
Equations-of-motion approach to the spin-12Ising model on the Bethe lattice
2006
We exactly solve the ferromagnetic spin- 1/2 Ising model on the Bethe lattice in the presence of an external magnetic field by means of the equations of motion method within the Green's function formalism. In particular, such an approach is applied to an isomorphic model of localized Fermi particles interacting via an intersite Coulomb interaction. A complete set of eigenoperators is found together with the corresponding eigenvalues. The Green's functions and the correlation functions are written in terms of a finite set of parameters to be self-consistently determined. A procedure is developed that allows us to exactly fix the unknown parameters in the case of a Bethe lattice with any coor…
Bevacizumab intravitreale nel trattamento dell'edema maculare in corso di Retinopatia Diabetica Proliferante
2011
Informācija un sabiedrība: Informācijas un bibliotēku studiju nodaļas raksti : Nr.2
2011
Turpinājumizdevuma „Informācija un sabiedrība: Informācijas un bibliotēku studiju nodaļas raksti” otrajam numuram ir divas daļas. Pirmajā daļā „Nacionālā identitāte digitālā vidē” ir iekļauti raksti, kuros analizēti valsts pētījumu programmas „Nacionālā identitāte (valoda, Latvijas vēsture, kultūra un cilvēkdrošība)” projektā „Nacionālā identitāte un komunikācija” apakšprojektā „Nacionālā identitāte digitālā vidē” veikto pētījumu rezultāti. Otrajā daļā „Bibliotēku darba aspekti” ir raksti, kuru autori ir Latvijas Universitātes bibliotēkas darbinieki. Rakstos analizēti pētījumu rezultāti vairākās ar bibliotēkas darbu saistītās jomās: 1) bibliotēkas pakalpojumi, to transformācija ‘Tīmekļa 2.0…
Knowledge, attitudes, and practices about homelessness and willingness-to-pay for housing-first across 8 European countries: a survey protocol
2018
Contains fulltext : 200223.pdf (Publisher’s version ) (Open Access) Background: Most European countries report rising numbers of people experiencing homelessness. For those with mental disorders, interventions are centered on achieving mental health and drug rehabilitation alongside housing readiness, often to the detriment of access to housing. Notwithstanding, more European countries are investing in a new model, Housing First (HF), which postulates immediate access to permanent housing with no initial requirements for treatment. While results of the European HF programs are published on individual-level data, little is known about the opinions of the general population about homelessness…