Search results for "audience"
showing 10 items of 102 documents
Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community
2022
Traditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this case study investigated what posting strategies used by the magazine elicited youth participation, and how do the strategies and participation align with young people’s media and online communication preferences. The study found the magazine to use va…
Dalla parte dell'ascoltatore. Un approccio pragma-retorico alla comprensione
2019
L’intento principale del saggio è mostrare quanto possa essere vantaggioso guardare al fenomeno della comprensione linguistica utilizzando l’apparato concettuale della retorica classica, messo in fruttuoso dialogo con la pragmatica contemporanea. La legittimità di tale operazione si fonda sulla convinzione che sia proficuo estendere lo specifico punto di vista della retorica al discorso ordinario nel suo complesso. Tale estensione non implica in alcun modo negare la specificità del punto di vista retorico sul linguaggio ma mira anzi a sfruttarla, per fare emergere aspetti altrimenti poco valorizzati. È vero, infatti, che la retorica si occupa tradizionalmente di un tipo particolare di disco…
Enhancing the Readership of Teacher Students With Digital Book Subscription Services
2020
This article aims to illustrate a 7-month trial of digital book subscription services in teacher education. Student teachers of the University of Turku in Finland were encouraged to implement the service as part of their free time reading. The experiences of the digital subscription service were investigated using a questionnaire, and data were analyzed through a combination of qualitative analysis and quantitative analysis. The aim of the study was to consider the value of digital book subscription services in terms of reading for pleasure and to describe the readership of teacher students as well as their assessment of digital book subscription services as a pedagogical approach for suppo…
An Integrated Approach to Surveying Emigrants Worldwide
2019
AbstractThis chapter describes the research design applied in the research project The Emigrant Communities of Latvia: National Identity, Transnational Relations and Diaspora Politics, which forms the empirical core of this volume. It discusses this methodology in the context of other migration studies and major surveys on migration. Compared to previous studies The Emigrant Communities of Latvia is the most inclusive in terms of the target audience. All Latvians and Latvian nationals abroad were invited to participate in the survey, applying a broad and open definition of ‘Latvian diaspora’ based on personal identification with the Latvian nation and/or citizenship. Being Web-based, the su…
A reading of the Spanish Constitution (1978)
1991
The object of this paper is to examine the Spanish Constitution (1978) using the perspective of modern consitutional political economy. This exercise is an interesting one for two reasons: first it provides a kind of test for the usefulness of the c.p.e. approach and the insights the application of that approach yields; second, it provides an opportunity for a wider readership of a document that is of considerable interest in its own right.
The model for public television and the young audience’s expectations. Differences between Great Britain and Spain in the perception of qualities and…
2017
Public service media (PSM) are in crisis throughout Europe. As a scenario for research, the two extremes of the background have been chosen: the first, BBC, is at the heart of media system, has become a model for the others and has just finished the particularly delicate challenge of renewal the fundamental law that is to rule over the next ten years; the second is on the periphery of public television, and in the extreme circumstances in Spain that have driven some of the television corporations to extinction, such as Canal 9 -Radiotelevisió Valenciana (RTVV). Using a method based on the use of semi-structured interviews and Delphi, the conception of these media models among their respecti…
Facebook’s ad hoc groups: a potential source of communicative power of networked citizens
2017
Ad hoc groups (sporadically formed on social network sites for achieving particular common objectives) have been seen as a public space for citizen participation and debate. This study focuses on Facebook’s ad hoc groups in Finland. The aim is to detect the potential of these groups to enhance networked citizens’ communicative power for raising societally important issues to public agenda and initiate changes in society. We suggest a categorization of the groups according to their missions, and present their members’ specific motivations and objectives through an online survey. Despite the general entertainment-orientation and self-referential nature of social media, the results show that a…
Game-based learning supported by audience response tools: game proposals and preliminary assessment
2018
The so-called game-based learning strategies are based on introducing games in the classrooms to improve aspects such as student performance, concentration and effort. Currently, they provide a very useful resource to increase the motivation of university students, generating a better atmosphere among peers and between student and teacher, which in turn is generally translated into better academic results. However, the design of games that successfully achieve the desired teaching-learning objectives is not a trivial task. This work focuses on the design of games that allow the assessment of ICT-related university subjects. Specifically, three different games are proposed, all based on stud…
The Role of Marketing Tools in the Improvement of Consumers Financial Literacy
2015
Abstract The aim of the paper is to explore the contribution of different types of marketing communication in consumer financial literacy formation from a three component perspective. As a method a survey among the target audience of home loans was used. The authors have focused on consumer financial knowledge, financial behaviour and financial attitude that constitute financial literacy in home loan market. As a result of empirical analysis the authors have found that the biggest contribution to formation of consumers financial literacy (within all three components) have educational web sites of government authorities, official web sites of banks, consultations with bank specialists, schoo…
Enhancing the SCIROCCO tool using quantitative and qualitative methods
2018
Background: The SCIROCCO tool, developed as part of the SCIROCCO project, incorporates the Maturity Model for the adoption of Integrated Care developed by the European Innovation Partnership on Active and Healthy Ageing (B3 Action Group on Integrated Care). The online self-assessment tool can be used to facilitate scaling-up of integrated care across different health and care sectors, at different levels in health or care systems, and in a range of communities. Currently, more than 30 European regions are involved in testing the SCIROCCO tool. Since the project launch in April 2016, the tool underwent two iterations. Each of the iterations of the tool was followed by a round of refinement t…