Search results for "audience"
showing 10 items of 102 documents
Enemmän kuin kymmenen näkökulmaa esiintymiseen
2022
Kirja-arvio teoksesta Poutiainen, S. (toim.) 2021. Yleisö ja puhe – Kymmenen näkökulmaa esiintymiseen. Kulttuuriosuuskunta Partuuna: Helsinki
Latvijas Universitātes kultūrvēsturiskais mantojums izstādēs: Bibliotēkas versija
2020
Bibliotēka kā atmiņas institūcija ir atbildīga par savas ‘jumta organizācijas’ kultūrvēsturiskā mantojuma saglabāšanu un pieejamību sabiedrībai. Latvijas Universitātes Bibliotēkas rūpju lokā ir ne tikai LU informacionālais nodrošinājums ikdienā, bet arī pašas Universitātes intelektuālais, zinātniskais un kultūras mantojums ilglaicīgā aspektā. Ar iespējami pilnīgāku ar Universitāti, tās darbību un cilvēkiem saistītu materiālu uzkrāšanu ir par maz, tie ir arī jāapkopo, jāsistematizē, jāapstrādā, jādara pieejami un visbeidzot - jāpopularizē, lai informācija nonāktu apritē un pavērtu iespējas tā tālākai izmantošanai, izpētei, zināšanai, nevis iegultu putekļos. Bibliotēkas devums, kāds pirms pār…
Esports fandom in the age of transmedia: the reception of the overwatch league
2021
In our article, we analyse the ways audiences engage with Overwatch esports and construct their fan relationships. We situate our research into several intersecting theoretical frames. To understand how Overwatch esports audiences engage with the esports through different media and media related practices we apply the framework of transmedia studies in our examination. To better understand how meanings related to esports are constructed through these practices we also draw from research on fandom and fan engagement. We reflect these findings on earlier research on sports fandom and esports viewership, enabling us to identify how Overwatch esports communities relate to traditional sports com…
The World Hobbit Project in Finland : Audience responses and transmedial user practices
2016
This article examines audience engagement with The Hobbit fantasy film trilogy as a participatory and transmedial experience. To do so, we use the data collected by The World Hobbit Project in order to investigate the transmedial user practices of the Finnish audience of the trilogy. We will, firstly, look at what kinds of transmedial user practices – and transmedia users – emerge from our data. Secondly, we will ask the following questions: How do transmedia users receive and experience the films? What are the meanings assigned to The Hobbit films and the fantasy texts and user practices related to them, and what do these meanings tell of the broader meanings and uses of fantasy? Doing so,…
Engaging with film characters : Empirical study on the reception of characters in The Hobbit films
2017
Characters are important for the audience reception of films, but little empirical research on actual audiences has been conducted on the topic of character reception. Are characters important for all audiences, and if not, what are the possible reasons and implications? How do audiences construct their engagement with characters? I argue that in addition to elements in Murray Smith’s classic model, structure of sympathy, other elements should be included when studying character engagement. This article presents an empirical study on the reception of characters using the Nordic responses (4,879 total) drawn from the global audience survey on The Hobbit fantasy film trilogy (Jackson, An Unex…
Audience experience of commercial videos and feature length films : are they universal or culturally mediated?
2017
Audiovisual contents constitute one of the most common ways of communicating information. However, audiovisual products are difficult to study because they integrate a lot of complex communication and artistic elements. Meaning and emotions are conveyed by combining film elements but also narrative elements, music and other audio aspects, which unfold over time and can be used to impact the audiences. Here, the user experience approach is taken to try to understand the relation between the video’s elements and the emotions produced in the audience. Emotions are understood within an appraisal framework where elements of the audiovisual format and content are integrated in memory with previou…
Selecting significant respondents from large audience datasets: The case of the World Hobbit Project
2016
International projects, online questionnaires, or data mining techniques now allow audience researchers to gather very large and complex datasets. But whilst data collection capacity is hugely growing, qualitative analysis, conversely, becomes increasingly difficult to conduct. In this paper, I suggest a strategy that might allow the researcher to manage this complexity. The World Hobbit Project dataset (36,109 cases), including answers to both closed and open-ended questions, was used for this purpose. The strategy proposed here is based on between-methods sequential triangulation, and tries to combine statistical techniques (k-means clustering) with textual analysis. K-means clustering pe…
A Relational Approach to How Media Engage With Their Audiences in Social Media
2022
People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on their social media sites in the hope that audiences will not only consume this news but also comment on and share it. This article joins other media and journalism studies exploring this phenomenon through a relational approach to media audiences to better understand how media organizations, particularly newspapers, are cultivating relationships with audiences via social media. Drawing on public relations theory about organization–public relationships, the article examines …
Audience involvement in creative media for development: Making sense of the semiotic interface
2017
This article explores the role that semiotic communication plays in the generation of narrative affect. It also draws on Suruchi Sood’s concept of audience involvement as being capable of increasing self-efficacy and collective-efficacy, both of which are crucial to behaviour change. It therefore, demonstrates how semiotic tropes are used in creative media narratives to elicit affect and in turn generate authentic audience involvement with the subjects of those narratives, a process which eventually has positive consequences for behaviour change communication. Hence, these narratives fueled by semiotics, become the threshing floor where potential audiences are drawn into pro-social discours…
Performing sound of the past: Remix in electronic dance music culture
2014
The term remix, defined as an activity of taking data from pre-existing materials to combine them into new forms according to personal taste, relates to various elements and areas of contemporary culture. Whichever model used, consideration of the remix depends on recognition of pre-existing cultural codes. Therefore, as a second layer, the remix relies on the authority of the original and it functions at the meta-level. The audience may see a trace of history with the pre-existing object and the meaning creates in the viewer(s), reader(s), listener(s) or, in the contemporary world of DJs and popular electronic dance music culture - in dancer(s). With the aim of specifying modes of creating…