Search results for "authenticity"
showing 10 items of 51 documents
Brand stores' functions : an approach through brand experience
2022
In-store brand experience leverages brand equity and customer equity which are clear value sources for brands (literature review and exploratory studies). The experience quality is linked to its capacity to meet these goals. Compared to generalist distributors and multi-brand experiences, brand stores are dedicated and focused. They are key places since service and experience items are crafted by the brand itself. The brand is therefore able to grant a genuine, i.e., authentic brand experience (brand content recognition and brand authentication through in-store experience). It is less the case in its distributors’ stores, where brand experience competes with its competitors’ and its distrib…
Trace Element Concentration and Stable Isotope Ratio Analysis in Blueberries and Bilberries: A Tool for Quality and Authenticity Control
2021
Vaccinium genus berries—wild bilberries (Vaccinium myrtillus L.) and cultivated highbush blueberries (Vaccinium corymbosum L.)—are consumed worldwide, and their consumption has a trend of stable increase. Thus, considering their wide use in ethnomedicine, for juice and jam production, as functional food, as well as their use in preparations of extracts which have application potential in pharmaceutical and cosmetics industries, studies regarding the composition of these berries are of special importance. The aim of this study is to characterise the elemental and isotopic composition, as well as variation in element concentration in bilberries gathered from different sites in Northern Europe…
The transparent communicative organization and new hybrid forms of content
2015
Abstract Building on the Global Alliance for Public Relations and Communication Management’s Melbourne Mandate’s understanding of a communicative organization consisting of organizational character, responsibility and listening and engagement, this paper explores these principles in the context of new hybrid forms of online content. This study asks about the role of transparency in the context of commercial hybrid content. Through theoretical consideration as well as interviews of representatives of public relations and marketing communication associations and agencies in Finland, the article presents the practitioners’ perceptions and experiences using the literature on transparency. To be…
Viaggi nell’immaginario: il turismo virtuale nel sito UNESCO di Tarragona
2023
Le nuove tecnologie hanno trasformato in modo radicale non solo la geografia come disciplina, ma anche le geografie del mondo. Il digitale ha assunto, infatti, un ruolo di mediazione sempre più pervasivo nella produzione dello spazio, come delle conoscenze e degli immaginari geografici. Le possibilità offerte dal virtuale, in particolare, offrono oggi un contributo decisivo nella comunicazione dei significati attribuiti ai luoghi e rispondono in modo sempre più efficace ai bisogni emergenti del settore turistico. Le esperienze di visita mediate dal digitale mirano a coinvolgere i sensi e risultano efficaci quando promuovono immersioni rigorosamente realistiche. Nel quadro di queste riflessi…
Untargeted metabolomics of fresh and heat treatment Tiger nut ( Cyperus esculentus L. ) milks reveals further insight into food quality and nutrition
2017
Tiger nut (Cyperus esculentus L.) is a crop traditionally grown in Valencia Region (Spain) and other temperate and tropical regions in the world, where its tubers are commonly consumed as tiger nut milk (horchata). Because of their nutritive potential and original taste, these products are beginning to spread internationally and, as consequence, analytical procedures to assess nutritional profiles, quality control issues are acquiring increasing relevance. The main objective of this study was to use an advance analytical method and chemometrics tools to determine if the ultra-high temperature (UHT) treatment necessary to extend the shelf life of tiger nut milk would affect the profile of nu…
How they walk the talk : Responsible management education in Finnish business schools
2022
Responsible management education (RME) has become a common initiative in the educational discourse of business schools worldwide. However, little is known about how (non-)engagement with RME in the past influenced the way RME is organised today. We examine this in one of the pioneering countries of RME, Finland, using extensive qualitative research materials. Our results suggest that RME has been embedded with authenticity-driven change (local context and research) since the 1990s. In the late 2000s after the legal educational reforms implemented in Finland, the prestige-driven change (accreditations) began to shape the embedding of RME. In the 2020s, both the authenticity- and prestige-dri…
Teksta autentiskums lasīšanas pārbaudes darbos
2016
Diplomdarbā ir iztirzāts valsts eksāmena 12. klasēm angļu valodā lasīšanas daļas tekstu autentiskums. Pētījuma mērķis ir izpētīt lasīšanas daļas tekstus un apkopot pierādījumus gan situatīvajam autentiskumam, gan interaktīvajam autentiskumam. Tēmas aktualitāti nosaka tas fakts, ka autentiskums ir viena no svarīgākajām komunikatīvo valodas pārbaudes darbu īpatnībām. Diplomdarbā ir apskatīts autentiskums un tā svarīgums lasīšanas pārbaudes darbos. Tā kā tekstu autentiskums ir cieši saistīts ar uzdevumu autentiskumu un kārtotāju autentiskumu, visiem šiem veidiem tika pievērsta uzmanība sakopojot pierādījumus gan situatīvajam, gan interaktīvajam autentiskumam. Teorētiskās pamatotības pierādījum…
Review of E.J. Bakker, ed., Authorship and Greek Song: Authority, Authenticity and Performance (Studies in Archaic and Classical Greek Song, Vol. 3),…
2019
The innovative idea shared by all the essays in the volume consists in the identification of authority as the cornerstone of a poetic piece of art, independent from both the context of its original performance—considering its reperformances in different times and contexts—and its performers, within a wider and more variegated cultural landscape than the original context of a given song. Such an approach especially highlights the idea of the survival of songs through generations, beyond the social and political context, the performers, and the audience of their first performance, from a panhellenic perspective.
Body, Nature, Language: Artisans to Artists in the Commodification of Authenticity
1969
This article examines processes of authenticating and selling handicrafts at the conjuncture of cultural pride and economic profit in two peripheral sites (Finnish Sámiland and rural Québec), under shared conditions of late capitalism and globalising political economies. These conditions (re)structure traditionalist and modernist discourses about artisans' historical bodies, their connections to the local land (nature), and how they interactionally authenticate and sell their products through language. Under these conditions, the commodification of authenticity pushes artisans and handicrafts beyond being emblems of national belonging and collective tradition, and toward individualised, art…
“How Real People Really Need Mathematics in the Real World”—Authenticity in Mathematics Education
2018
This paper discusses authenticity from the perspective of mathematics education. Often, school mathematics offers students inauthentic word problems, which don’t show the authentic usefulness of mathematics in real life. In some tasks, authentic aspects are combined with inauthentic ones (e.g., an authentic context, but the question is artificial and different from what people within that context would ask). Several studies show that students are more motivated by authentic questions than by authentic contexts. Embedding these findings, I discuss issues associated with defining authenticity in education. A first issue is that philosophers use the term to characterize a person’s existential …