Search results for "banner"
showing 9 items of 9 documents
Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda
2017
We develop and describe a framework for research in a particular segment of digital advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work almost like a stock exchange for buying and selling advertising in various formats on designated spaces around web and make a significant contribution to Internet advertising revenues. These paid spaces were found to encompass diverse areas of Internet advertising that include search engine marketing, social media advertising and display advertising. Given the complexity of the modern digital advertising eco system, this literature review seeks to provide clarity, up-to-date knowledge and ongoing insights into Internet adv…
Conservation Work on an Ancient Sicilian Processional Banner: Preliminary Analyses and in Situ Restoration
2013
Abstract Before carrying out the conservation work on the gilded wooden frame of the processional banner coming from Tusa, Sicily, some preliminary diagnostic analyses were conducted in order to identify materials that made up the wooden frame. After a micro-sampling phase, a thin section of the wooden support allowed to identify the timber as linden wood (basswood). The X-Ray Fluorescence analysis confirmed the presence of a thin layer of primer made of plaster and animal glue covered with a red bolus primer, used for the gilding process. The restoration was carried out during the opening hours of the museum, allowing visitors to be informed on the restoration phases.
Projekt komputu armii litewskiej z 1703 r. wraz z podziałem na poszczególne chorągwie i regimenty
2017
W niniejszym artykule zostaje wprowadzone do obiegu naukowego nowe źródło do badań nad historią armii litewskiej w okresie wielkiej wojny północnej (1700–1721), którym jest projekt komputu z 1703 r. Znajduje się on w Bibliotece Kórnickiej Polskiej Akademii Nauk w rękopisie o sygnaturze 985. W inwentarzu rękopisów biblioteki widnieje natomiast jako komput z 1706 r. Trudno jednak ustalić faktyczną datę jego powstania. Możliwe jest jedynie oszacowanie pewnych cezur. Sporządzony został na pewno przed 27 listopada 1703 r. (wprowadzenie w życie postanowień rady senatu w Jaworowie o pozbawieniu urzędów Sapiehów). Natomiast prawdopodobnie powstał przed lub w trakcie sejmu lubelskiego (11 czerwca – …
Involvement and image transfer in sports sponsorship
2017
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
The Role of Wind Speed and Wind Shear for Banner Cloud Formation
2019
Abstract Banner clouds are clouds that appear to be attached to the leeward face of a steep mountain. This paper investigates the role of wind speed and wind shear for the formation of banner clouds. Large-eddy simulations are performed to simulate the flow of dry air past an idealized pyramid-shaped mountain. The potential for cloud formation is diagnosed through the Lagrangian vertical parcel displacement, which in the case of a banner cloud shows a plume of large values in the lee of the mountain. In addition, vortical structures are visualized through streamlines and their curvature. A series of sensitivity experiments indicates that both the flow and the banner cloud occurrence are lar…
A Glimpse over the Rising Walls
2009
The authors focus on societal perceptions of the Polish post-communist transformation as reflected in the rising discourse of gated communities. Guarded, (video-) controlled and/or walled housing estates have been on the sprawl in the Polish metropolises throughout the 1990s and 2000s. However, only recently they have been discursively constructed—under the banner of “gated communities”—as a social and political issue in the country. The authors look at this issue from a vantage point offered by Laclau and Mouffe's theory of discourse, which allows the authors to combine a spatial and a linguistic analytical perspective. The analysis emphasizes the manner in which societal perceptions of b…
Internetmainosten tungettelevuuteen vaikuttavat tekijät ja tungettelevuuden seuraukset : tapaus YouTube
2016
Internetmainokset koetaan pääsääntöisesti tungettelevina, koska ne keskeyttä-vät tai häiritsevät meneillään olevaa internetin selailua. Mainosten tungettele-vuudesta seuraa yleensä ärtymyksen tunteita ja mainoksia aletaan vältellä. In-ternetmainonnan muodoista erityisesti videomainonta on yleistynyt viime vuo-sina ja tästä syystä videomainosten tungettelevuuteen tulisi kiinnittää huomiota. Tunnistamalla internetmainosten tungettelevuuteen vaikuttavat tekijät, pystytään toteuttamaan vähemmän tungettelevia mainoksia. Tässä tutkielmassa keskitytään ensisijaisesti YouTuben TrueView pre-roll -mainosten tungettelevuuteen vaikuttaviin tekijöihin ja tungettelevuuden seu-rauksiin. Tutkielmassa tarka…
Banner clouds observed at Mount Zugspitze
2012
Abstract. Systematic observations of banner clouds at Mount Zugspitze in the Bavarian Alps are presented and discussed. One set of observations draws on daily time lapse movies, which were taken over several years at this mountain. Identifying banner clouds with the help of these movies and using simultaneous observations of standard variables at the summit of the mountain provides climatological information regarding the banner clouds. In addition, a week-long measurement campaign with an entire suite of instruments was carried through yielding a comprehensive set of data for two specific banner cloud events. The duration of banner cloud events has a long-tailed distribution with a mean of…
Definition of "banner clouds" based on time lapse movies
2007
Abstract. Banner clouds appear on the leeward side of a mountain and resemble a banner or a flag. This article provides a comprehensive definition of "banner clouds". It is based primarily on an extensive collection of time lapse movies, but previous attempts at an explanation of this phenomenon are also taken into account. The following ingredients are considered essential: the cloud must be attached to the mountain but not appear on the windward side; the cloud must originate from condensation of water vapour contained in the air (rather than consist of blowing snow); the cloud must be persistent; and the cloud must not be of convective nature. The definition is illustrated and discussed …