Search results for "bourdieu"

The practice-driven evolution of family business education

2007

Abstract Starting from Calder's dissertation in the early fifties, key developments in family business education are presented in a 130-item chronology. The emergence of the field is tracked to the demand from practitioners rather than the pull of scholarly inquiry. Causal evolutionary drivers of variation, selective retention, and struggle for survival, provide a framework for understanding the past and current status of the knowledge base for family business and hinting at future development. The critical role of infrastructure – family business centers and professional associations – is evident in the path dependent evolution and growth of the field. Although the last two decades have wi…

Journalism or public relations? A quantitative survey of custom publishing editors in Germany

2016

Abstract Custom publishing, the production of content that is edited in a journalistic manner for organizations, is a fast-growing professional field located at the intersection of journalism and public relations. These corporate (or organizational) publications, as a form of strategic communication, assist with organizations' image cultivation and aim to communicate their particular interests. However, in their stylistic, optical, and thematic composition, they resemble journalistic publications from which readers expect unbiased, objective reporting. This article focuses on the editors of these corporate publications, who must take into account the rules and norms of two different fields …

Antecedents and consequences of market orientation in public organisations

2001

The aim of this article is to link research on market orientation in the field of marketing with the proposals of reform and modernisation made in the administrative and political field. Market orientation in business organisations is a highly topical issue, or even more, it is considered by someacademicians as the new marketing paradigm. Following these studies and their proposals of application in other sectors, a market orientation model is developed, from a public management perspective, in the setting of local governments through testing a set ofhypotheses about the construct and its antecedents and consequences. Antecedents explaining why some local governments are more market oriente…

Peer presence promotes popular choices: A “Spicy” field study on social influence and brand choice

2021

Abstract Retail research has highlighted how the presence of others can affect consumers' brand evaluations, purchase intentions, and choice behavior. This field study investigated whether the presence (vs. absence) of peers and other consumers, respectively, could influence consumers' propensity to purchase popular brands (i.e., a market leader) within a given product category. Consumers at a supermarket were observed when standing in front of a spice shelf and their choices were analyzed as a function of whether they shopped alone or in the presence of peers versus other consumers. The results revealed that peer presence, but not the mere presence of other consumers, increased consumers' …

Antecedents of International Opportunity Recognition in Born Global Firms

2017

ABSTRACTInternational opportunity recognition has become an important field of research in recent years. This study deals with the effects of entrepreneurial alertness, systematic search, prior knowledge, and social networks on first-time international opportunity recognition of entrepreneurs inside born global firms. In order to answer this research question, a quantitative survey within born global firms was conducted. The empirical results demonstrate that entrepreneurs of born global firms tend to recognize the first international opportunity through a combination of entrepreneurial alertness and systematic search. Furthermore, network relationships are essential for entrepreneurs withi…

Mobile Semantics: Defining Concepts and their Interrelationships

2006

Abstract As service offerings and technologies constantly develop there seems to be confusion over what we are actually talking about when we talk about mobile services. A requirement for constructing an organized body of knowledge in a specific area of research is the clarity of its basic concepts. Often, we are not specifically interested in defining things but to examine and discuss the subjects of our primary interest we need unambiguous and shared definitions of our key concepts. Although many relevant concepts undoubtedly have clear definitions in the minds of experienced scholars working in the field of mobile offerings, for some reason these definitions are not well articulated or e…

The choice of offshoring operation mode: A behavioural perspective

2019

Since offshoring has recently become an integral part of corporate strategies, choosing the specific offshoring operation mode is a crucial aspect for CEOs. Using a sample of 466 offshoring operations, this study analyses offshoring mode decisions from the rationale of the Theory of Planned Behaviour (TPB). Drawing on this perspective, our results indicate that this decision seems to be clearly influenced by the manager's intentions and partially determined by some competences originated in the resources and experience of the firm. Additionally, and contrary to the common view in the field, our findings suggest that instead of being a possible intermediate option between the “make or buy” d…

Educational Publishers and Educational Publishing

2018

This chapter focuses on the institutional originators of educational materials for primary and secondary education. On the basis of publications from recent decades up to the present, it gives an overview of insights about textbook publishers (as they can be called for short) from different disciplines, from subject field didactics to media linguistics. These insights are categorised in accordance with aspects like organisations, processes, state interventions, and new models for the provision of materials. Moreover, the chapter presents critical positions towards schoolbook publishers with respect to their alleged undue promotion of hegemonic views. Finally, and originally, it takes a rath…

Bourdieu y Cela

2002

Demands in Higher Education

2016

The field testing of the models and instruments at higher education institutions throughout Germany and the analyses of the data gathered on students’ competencies and their determinants pointed to a number of common challenges that institutions, policy-makers, practitioners, and students face with regard to different study phases of higher education today.