Search results for "campaign"
showing 10 items of 126 documents
Which is the best communication strategy, based on anti-tobacco ads, to impress teenagers? A multicenter cross-sectional study
2020
Background. Well-planned mass-media campaigns can increase health literacy and raise awareness about the consequences of tobacco use. This study aims to evaluate the emotions and opinions of adolescents about several anti-tobacco spots delivered by the mass media over the world. Study design. Cross-sectional study. Methods. The study was conducted in Italy in 2016–2017 among students aged 13–17 years. Students expressed their emotions and opinions about seven anti-tobacco spots from all over the world on different topics and styles. Results. 499 students attended. The video “Sponge” was found to be the most impressive (30.2%) and what they would have chosen if they had been responsible for …
Cyber-Activism Against Sexual Violence: #BringBackOurGirls
2020
En els últims anys, les campanyes digitals s’han convertit en eines potents de denúncia i defensa de les violències contra les dones. El seguiment massiu en demostra l’èxit. No obstant això, continuem preguntant-nos sobre els límits i les oportunitats d’aquests instruments, especialment en àrees de conflicte i violència extrema. En aquest article, a través d’una etnografia digital i de l’anàlisi de les dades de l’activisme en la xarxa social Twitter, explorem l’impacte de la campanya #BringBackOurGirls, que es va iniciar per a reclamar l’alliberament de 276 xiquetes segrestades pel grup terrorista nigerià Boko Haram a la ciutat de Chibok. Els resultats de la nostra investigació indiquen que…
Co-Design of an Online Campaign for an Inclusive Community: Languages, Images and Participation
2022
This volume shows how communication matters in building our perception and imaginary about groups of people that are different form “us”. The difference between “us” and “others” is totally cultural and represents an obstacle to integration. To avoid the extreme effects of radicalisation, we can promote social campaigns based on two important features: participation and awareness about (counter-)narratives. This book discusses the good practices built in the European project Oltre, devoted to preventing the radicalisation in second generation Muslim youth. It will serve to push the reader beyond common sense and prejudice, towards the future citizenship of Italy, Europe and the whole world.
El Activismo de ABC y El Debate frente a la educación en la II República
2013
El presente trabajo analiza la acción social desarrollada por los diarios católicos Abc y El Debate durante la II República española a propósito de las reformas aprobadas en el campo de la enseñanza. Para ello, se analizan las estrategias de enmarcado dominantes a partir del examen de 355 documentos, publicados entre 1931 y 1933. Los resultados muestran que el discurso de estos periódicos buscó promover la movilización social. This paper analyzes the social action developed by the Catholic newspapers Abc and El Debate during the Second Republic with regard to the reforms adopted in the field of education. With this aim, we analyze the dominant framing strategies by means of the examination …
This time it’s different? Effects of the Eurovision Debate on young citizens’ and its consequence for EU democracy – evidence from a quasi-experiment…
2017
For the very first time in EU history, the 2014 EP elections provided citizens with the opportunity to influence the nomination of the Commission President by casting a vote for the main Europarties’ ‘lead candidates’. By subjecting the position of the Commission President to an open political contest, many experts have formulated the expectation that heightened political competition would strengthen the weak electoral connection between EU citizens and EU legislators, which some consider a root cause for the EU’s lack of public support. In particular, this contest was on display in the so-called ‘Eurovision Debate’, a televised debate between the main contenders for the Commission Presiden…
Results from the Fourth WMO Filter Radiometer Comparison for aerosol optical depth measurements
2018
Abstract. This study presents the results of the Fourth Filter Radiometer Comparison that was held in Davos, Switzerland, between 28 September and 16 October 2015. Thirty filter radiometers and spectroradiometers from 12 countries participated including reference instruments from global aerosol networks. The absolute differences of all instruments compared to the reference have been based on the World Meteorological Organization (WMO) criterion defined as follows: 95% of the measured data has to be within 0.005 ± 0.001∕m (where m is the air mass). At least 24 out of 29 instruments achieved this goal at both 500 and 865 nm, while 12 out of 17 and 13 out of 21 achieved this at 368 and 412 nm,…
Merging science and arts to communicate nature conservation
2015
Abstract As a response to overall negative attitudes on nature conservation, Latvian scientists and artists launched a new initiative to communicate biodiversity. Unlike previous efforts, this initiative also included arts (poetry, music, dance and photo/video) as part of the information campaign. This project, named Nature Concert Hall, has been very successful between 2006 and 2012 in terms of receiving national and international recognition; this paper aimed to evaluate its efficiency in increasing the public’s knowledge and awareness of nature conservation issues and pro-environmental behaviour. We used an electronic web-form survey to investigate the views of the Nature Concert Hall’s …
The identifiability analysis for setting up measuring campaigns in integrated water quality modelling.
2012
Abstract Identifiability analysis enables the quantification of the number of model parameters that can be assessed by calibration with respect to a data set. Such a methodology is based on the appraisal of sensitivity coefficients of the model parameters by means of Monte Carlo runs. By employing the Fisher Information Matrix, the methodology enables one to gain insights with respect to the number of model parameters that can be reliably assessed. The paper presents a study where identifiability analysis is used as a tool for setting up measuring campaigns for integrated water quality modelling. Particularly, by means of the identifiability analysis, the information about the location and …
The Role of Equity Crowdfunding Campaigns in Shaping Firm Innovativeness: Evidence from Italy
2023
PurposeThis paper aims to contribute to the scientific debate concerning the impact of equity crowdfunding on the performance of crowdfunded firms after campaigning. To this aim, the purpose of this paper is to investigate the relationship between the characteristics of the campaign and the subsequent firm innovativeness.Design/methodology/approachThis study adopts a quantitative research approach to evaluate if the entrepreneurial choices affecting the characteristics of the equity crowdfunding campaigns have an impact on the post-campaign firm innovativeness.FindingsThe results of the models show that the campaign characteristics have a direct impact on the firm innovativeness, both in te…
The image of the candidates in the 2019 General Elections in Spain
2019
[Resumen] Las Elecciones Generales de 1977 en España obligaron a los partidos a explicar cuestiones elementales como “qué significaba votar”. En general, la imagen proyectada de los candidatos era una cuestión “menor”, dada la falta de cultura democrática del momento. Tras 42 años desde la transición, el contexto político y comunicativo ha dado un vuelco que exige de una aproximación más compleja. Los partidos políticos son conscientes de la importancia que tiene construir la imagen pública de sus candidatos. En este trabajo analizamos la imagen del principal cartel de campaña de los candidatos a presidente en las Elecciones Generales de abril de 2019 de Vox, PP, C’s, PSOE, UP y del candida…