Search results for "campaign"
showing 10 items of 126 documents
Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election
2010
At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this paper examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this paper aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in this paper consisted of in-depth interviews with key informants involved in the campaign planning and implementation. The results provide new empirical insights into the challenges that political campaigner may face when…
How does brand-related user-generated content differ across social media? Evidence reloaded
2019
Abstract In light of the relevant changes in the social media environment in recent years, this paper extends the theoretical framework of user-generated content (UGC) dimensions and updates evidence on how brand-related UGC characteristics vary across social media. Using content analysis and statistical analysis of frequencies, we compare how different social media (Facebook, Twitter, and YouTube) shape twelve important UGC dimensions. Our findings suggest that, by flattening the differences on visual and richer content, the recent trends have made Facebook and Twitter more similar to YouTube on certain brand-related UGC dimensions (e.g., self-presentation, brand centrality, brand recommen…
Customer recommendation based on profile matching and customized campaigns in on-line social networks
2019
We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-Line Social Network profiles. In particular, we associate suitable categories and subcategories to both user and brand profiles in the considered On-line Social Network. When categories involve posts and comments, the comparison is based on word embedding, and this allows to take into account the similarity between the topics of particular interest for a brand and the user preferences. Furthermore, user personal information, such as age, job or genre, are used for targeting specific advertising campaigns. Results on real Facebook dataset show t…
May Measurement Month 2019: an analysis of blood pressure screening results from Italy.
2021
Abstract Cardiovascular (CV) diseases are burdened by high mortality and morbidity, being responsible for half of the deaths in Europe. Although hypertension is recognized as the most important CV risk factor, hypertension awareness, and blood pressure (BP) control are still unsatisfactory. In 2017 and 2018, respectively >10 000 and >5000 individuals took part in the May Measurement Month (MMM) campaign in Italy, of whom 30.6% and 26.3% were found to have high BP, respectively. To raise public awareness on the importance of hypertension and to collect BP data on a nation-wide scale in Italy. In the frame of the MMM campaign, an opportunistic cross-sectional survey of volunteer…
Celebrities, violencia de género y derechos de las mujeres: ¿hacia una transformación del marco de reconocimiento?
2016
espanolIntroduccion. Ante los limites que presenta el actual marco de reconocimiento de la violencia de genero, el presente trabajo analiza las posibilidades que abre la accion de celebrities en la transformacion de este marco y en relacion a la lucha por los derechos de las mujeres. Para ello proponemos el concepto de ethical witnessing. Metodologia. Se propone un modelo de analisis a traves de la operacionalizacion de dicho concepto para el estudio de practicas representacionales que puedan desestabilizar los actuales parametros de representacion en aras de la resignificacion del sujeto-victima de la violencia. Las cuatro dimensiones de analisis son: el tipo de relacion que se genera entr…
El editorial como generador de campañas de agitación: intervención social de ABC y La Razón ante Educación para la Ciudadanía
2010
This paper analyzes which has been the role played by the newspapers ABC and La Razón in the public debate that preceded the introduction in Spain of the subject Education for Citizenship in 2007. This research, which considers the newspapers as political actors, tries to verify whether the editorial article is used as an essential discourse with which to construct media campaigns along a particular period. Likewise, this study examines the most relevant rhetorical and stylistic characteristics of these discourses to try to conclude what aim has guided the action of both newspapers during the conflict. The analysis shows that the fallacious argumentation and the agitator temper prevailed in…
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
2021
Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication campaigns evaluate their effectiveness in a formal and comprehensive manner. The core aim of the present systematic review is to identify the type of studies that evaluate the effectiveness of campaigns in this sector, in order to identify and contrast their main findings. This systematic review followed the PRISMA methodology, by means of which the relevant articles based on the search term were identified. A total of 613 indexed articles were filtered, and a final set of 27 a…
COVID-19 Vaccine and Death: Causality Algorithm According to the WHO Eligibility Diagnosis
2021
The current challenge worldwide is the administration of anti-severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) vaccines. Even if rarely, severe vascular adverse reactions temporally related to vaccine administration have induced diffidence in the population at large. In particular, researchers worldwide are focusing on the so-called “thrombosis and thrombocytopenia after COVID-19 vaccination”. This study aims to establish a practical workflow to define the relationship between adverse events following immunization (AEFI) and COVID-19 vaccination, following the basic framework of the World Health Organization (WHO). Post-mortem investigation plays a pivotal role to support this c…
Multidisciplinary integrated field campaign to an acidic Martian Earth analogue with astrobiological interest: Rio Tinto
2011
Recently reported results from latest Mars Orbiters and Rovers missions are transforming our opinion about the red planet. That dry and inhospitable planet reported in the past is becoming a wetter planet with high probabilities of water existence in the past. Nowadays, some results seem to indicate the presence of water beneath the Mars surface. But also mineralogy studies by NASA Opportunity Rover report iron oxides and hydroxides precipitates on Endurance Crater. Sedimentary deposits have been identified at Meridiani Planum. These deposits must have generated in a dune aqueous acidic and oxidizing environment. Similarities appear when we study Rio Tinto, and acidic river under the control…