Search results for "campaign"
showing 10 items of 126 documents
Segmentation, involvement and the reach-engagementrelationship: evidence from a QR code advertising campaign
2013
This paper presents a procedure that practitioners must follow before assessing the reach-‐engagement relationship in a “pull” campaign. It is suggested to check for the independence between this relationship and that between segmentation and product involvement. If the two relationships are independent, then segmentation becomes less relevant when assessing the reach-‐engagement relationship. Otherwise, an unobservable segmentation variable must be accounted for in the reach-‐engagement relationship. These aspects of segmentation are never mentioned in the extant literature, which treats segmentation in “pull” campaigns the same way in which targeting is designed in “push” campaigns. Th…
Il progetto “Oltre l’orizzonte: contro-narrazioni dai margini al centro”
2020
Il contributo descrive il progetto europeo OLTRE, acronimo di “Oltre l’orizzonte: Contro-narrazioni dai margini al centro”, è un progetto cofinanziato dalla Commissione europea, in particolare dal DG Affari Interni (Fondo per la Sicurezza Interna - Programma per l’Empowerment della Società Civile). OLTRE nasce con la finalità precipua di contribuire alla prevenzione dei fenomeni di radicalizzazione islamica sul territorio italiano, principalmente attraverso una campagna di comunicazione online. Per prevenire la radicalizzazione è necessario ridurre la vulnerabilità dei soggetti ritenuti “a rischio”, nel nostro caso specifico i giovani italiani con background migratorio di fede musulmana.
Estimation of sea surface temperature from SEVIRI data: algorithm testing and comparison with AVHRR products
2006
Three surface temperature (ST) algorithms for Spinning Enhanced Visible and InfraRed Imager (SEVIRI) data are developed and tested. A general split window algorithm for ST estimation, a sea surface temperature (SST) algorithm and a nonlinear algorithm (NLSST) developed for SEVIRI data. The test was carried out by comparing SEVIRI data with two types of data: (a) in situ and (b) obtained with the NLSST algorithm applied to Advanced Very High Resolution Radiometer (AVHRR). The field campaign was carried out over sea using a thermal radiometer. The algorithms were applied to SEVIRI images in coincidence with the field campaign and the results show an rms error lower than 0.7 K. The comparison …
Use of Reinforcement Learning in Two Real Applications
2008
In this paper, we present two sucessful applications of Reinforcement Learning (RL) in real life. First, the optimization of anemia management in patients undergoing Chronic Renal Failure is presented. The aim is to individualize the treatment (Erythropoietin dosages) in order to stabilize patients within a targeted range of Hemoglobin (Hb). Results show that the use of RL increases the ratio of patients within the desired range of Hb. Thus, patients' quality of life is increased, and additionally, Health Care System reduces its expenses in anemia management. Second, RL is applied to modify a marketing campaign in order to maximize long-term profits. RL obtains an individualized policy depe…
Restrictions on data-driven political micro-targeting in Germany
2017
The revitalisation of canvassing in recent elections is strongly related to campaigns´ growing possibilities for analysing voter data to gain knowledge about their constituents, identifying their most likely voters and serving up personalised messages through individual conversations. The research literature about political micro-targeting hardly ever focusses on campaigns in parliamentary democracies with strict data protection laws. Based on in-depth expert interviews we introduce a framework of constraints in strategic political communication and reveal several restrictions on the macro, meso and micro levels which hinder the implementation of sophisticated data strategies in Germany. We…
Innovation or Normalization in E-Campaigning?
2008
■ Scholars have seldom tested the innovation and normalization paradigm of e-campaigning over time. Particularly outside the US, there is a lack of comparative analyses of candidate or party websites that deal with the concept's temporal validity and scope. The article addresses this research gap through a longitudinal content and structural analysis of German party websites in the 2002 and 2005 national elections. The results provide empirical evidence of a twofold development of federal e-campaigns: while the major party websites evolved over time in information density, interactivity and sophistication (innovation), the minor parties were throughout characterized by an underutilization o…
Advertising Peer-To-Peer Networks over the Internet
2002
Weber, Matthieu Advertising Peer-to-Peer Networks over the Internet Jyvaskyla: University of Jyvaskyla, 2006, 120 p. (Jyvaskyla Licentiate Theses in Computing ISSN 1795-9713; 7) ISBN 951-39-2329-0 Finnish summary Most peer-to-peer networks nowadays are decentralized or even fully distributed, meaning that they do not require a central authority for proper operation. Joining such networks is however often performed by using a central directory of its members, thus breaking their decentralized characteristic. This work proposes an advertisement system for peer-to-peer networks that does not rely on a central service, nor requires any dedicated infrastructure to be setup, using only already ex…
Validation of a temperature emissivity separation hybrid method from airborne hyperspectral scanner data and ground measurements in the SEN2FLEX fiel…
2008
This paper presents an assessment of the performance of a hybrid method that allows a simultaneous retrieval of land-surface temperature (LST) and emissivity (LSE) from remotely-sensed data. The proposed method is based on a synergistic usage of the split-window (SW) algorithm and the two-temperature method (TTM) and combines the advantages of both procedures while mitigating their drawbacks. The method was implemented for thermal channels 76 (10.56 µm) and 78 (11.72 µm) of the Airborne Hyperspectral Scanner (AHS), which was flown over the Barrax test site (Albacete, Spain) in the second week of July 2005, within the framework of the Sentinel-2 and Fluorescence Experiment (SEN2FLEX) field c…
Ancora sulle "esplosive palatali" nelle inchieste dell'Atlante Linguistico del Mediterraneo (ALM): i punti albanesi
2021
Tra i «Problemi redazionali» emersi in fase di controllo e organizzazione dei materiali giunti dalla campagna di rilevamenti dell’Atlante Linguistico del Mediterraneo (ALM), Berruto (1971-1973) rileva la proliferazione e l’eterogeneità di alcune scelte grafemiche operate da diversi raccoglitori che, impegnati in una trascrizione più o meno puntuale delle risposte ottenute, avevano interpretato e risolto variamente alcune delle indicazioni previste nel sistema di trascrizione fonetica che accompagnava il Questionario. Particolarmente complesso era emerso il quadro relativo alla trascrizione di alcune consonanti del settore “palatale”, per le quali i grafemi (e i foni a essi corrispondenti) p…
Public communication for addressing violence against women before and during the Covid-19 pandemic. A comparative analysis of the national communicat…
2021
This paper aims to explore the contribution provided by these campaigns in the two Countries to prevent and combat the “double emergency” of male violence against women under the Covid-19 pandemic.