Search results for "commerce"
showing 10 items of 469 documents
Competitive reactions to market entry
2004
Grocery retailing markets are becoming more open and international. Finland is an example of a previously closed and restricted market which has recently opened its borders to foreign food products as well as food retailers. This paper describes the competitive dynamics and actions of the domestic retailers that took place when the first foreign grocery retailer entered the market. The paper concludes that the main competitive moves were related to the price of food products and to changes in product ranges. The domestic retailers imitated the concept of the entrant and added new low‐priced own brands into their product mixes. The roles of the market actors were reversed during the entry pr…
INTRODUCING EXISTING FINANCIAL SERVICES OVER NEW ELECTRONIC CHANNELS
2002
Innumerable cases and much research have been reported about the launching of new innovative products over existing distribution channels, where a misfire may kill the new product. Much less seems to be known about the introduction of existing products via new channels, regardless of the fact that a backfire here can kill the product both in the new and the old channels and leave an established firm without any business. Over the last two decades, banks have transferred their products from branch offices to new electronic fixed-line and mobile channels. This article will outline some findings about the Finnish banks' experience in managing the introduction of existing products via new chan…
Managing adoption by cultural development: Exploring the plant level effect of a ‘Company Specific Production System’ (XPS) in a Norwegian multinatio…
2020
Purpose: ‘Company Specific Production Systems’ (XPS) aim to adopt ‘best practice’ across plants within a company. A pertinent issue in the literature involves the constraints in the possibilities of realising such an adoption. This paper addresses to what extent and how a Norwegian multinational succeeded in adopting the XPS in its local plants. Design/methodology/approach: A Brazilian, Chinese and Norwegian plant of a Norwegian electro-chemical company were studied from 2017 to 2019. Our data consist of the results of the plant’s assessment performance program, combined with interviews and observations at different organizational levels. Findings: The MNC had largely managed to adopt the X…
Does market concentration affect prices in the urban water industry?
2015
This paper analyzes the relationship between market concentration in the private segment of the water industry and water prices with a sample of municipalities located in the Southern Spanish region of Andalusia. In doing so, several Heckman sample selection models are estimated with the main finding being that market concentration increases the price of water for residential use charged by private companies. The main policy recommendation is that urban water service privatization must be accompanied by the appropriate regulatory and institutional frameworks to promote competition among businesses and monitor water pricing.
Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia
2014
Esta investigación se plantea como una aproximación exploratoria a la vez que innovadora, en la medida en que su objetivo básico es el de aplicar el paradigma del marketing de relaciones al análisis de la gestión educativa. Más concretamente, lo que se persigue es construir un modelo integrado de relaciones entre el egresado y la universidad. Se realizaron 500 encuestas a egresados de una universidad española y se utilizaron modelos de ecuaciones estructurales para contrastar las relaciones planteadas. La aportación fundamental del trabajo radica en la conceptuación y medición de variables relativas al comportamiento y percepción de los egresados. Los resultados más relevantes confirman tre…
Fragmentación de las redes de innovación y dinámica de los sistemas territoriales de producción y de innovación en sectores tradicionales
2016
International audience; Para competir en la globalización, los sistemas territoriales de producción en sectores tradicionales deben convertirse en sistemas territoriales de producción y de innovación. Esto supone urdir redes de innovación más complejas entre actores heterogéneos (empresas, universidades, centros tecnológicos, etc.), lo que genera una tensión política de integración/fragmentación de dichas redes. Para contrastar esta hipótesis se combinan los enfoques evolucionista y del actor-red con el enfoque de la proximidad. La construcción de redes de innovación más amplias exige desarrollar nuevas comunidades de práctica. Este proceso puede generar una dinámica de fragmentación por me…
The Influence of Entrepreneurial Learning in New Firms’ Performance: A Study in Costa Rica
2014
The creation of new firms is important for the economy, and entrepreneurial learning is essential for the performance of new firms. We contribute to existing knowledge by combining these two topics and considering a third one: The role of multinational companies (MNCs) as a source of learning for the entrepreneur. This approach has rarely been taken in the literature. We investigated the performance of a group of young companies created by former employees of MNCs and their relationship with entrepreneurial learning in such companies. The study was based on a sample of 175 former employees of MNCs in Costa Rica, who founded their own firm between 2001 and 2007. The control group was formed …
La actitud del vendedor ante las innovaciones tecnológicas y su influencia en su desempeño en las ventas
2017
El objetivo de este trabajo es determinar cómo la actitud que tienen los vendedores ante la tecnología puede representar un factor decisivo en la implementación de los procesos de automatización de la fuerza de ventas (AFV). Se parte del modelo de aceptación tecnológica (tam, por su sigla en inglés), que asume que la actitud viene determinada por la utilidad percibida y por la facilidad de uso de esta, e introducimos como novedad en el modelo su relación con el desempeño. Se contrasta el modelo conceptual en una muestra de vendedores colombianos a través de un modelo de ecuaciones estructurales. Los resultados establecen que la percepción de la facilidad de uso de la tecnología influye posi…
L'éthique et l'industrie pharmaceutique : un difficile équilibre à trouver
2006
Colloque d'Alexandrie 2005 en hommage à Philippe Fouchard
The Algorithm of a Game-Based System in the Relation between an Operator and a Technical Object in Management of E-Commerce Logistics Processes with …
2021
Machine learning (ML) is applied in various logistic processes utilizing innovative techniques (e.g., the use of drones for automated delivery in e-commerce). Early challenges showed the insufficient drones’ steering capacity and cognitive gap related to the lack of theoretical foundation for controlling algorithms. The aim of this paper is to present a game-based algorithm of controlling behaviours in the relation between an operator (OP) and a technical object (TO), based on the assumption that the game is logistics-oriented and the algorithm is to support ML applied in e-commerce optimization management. Algebraic methods, including matrices, Lagrange functions, systems of differential e…