Search results for "commerce"
showing 10 items of 469 documents
How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
2020
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…
Emoción y razón: El efecto moderador del género en el comportamiento de compra online
2018
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —representando el raciocinio del consumidor—, el valor simbólico —representando la motivación emocional— y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investigación emp…
Classification of Target Markets and Features of Segmentation in Marketing Places
2008
This paper examines target markets and the strategy of marketing places as an economic instrument directed to the development of countries, regions, cities and towns. The authors give a classification of potential target markets of a territory and their characteristics on an example of Latvia.Markets’ segmentation for realizing the strategy of marketing places is of great value as it allows concentrating activity on the most perspective directions of territory development and on methods of particular group attraction. It gives an opportunity to work with separate categories of consumers, to make marketing policy more direct and more expressive, to promote competitiveness of a territory and …
La sémantique sensorielle peut-elle être autre chose qu’une sémantique expérimentale ?
2017
International audience; [Objectifs et problématique] La question au centre de la proposition est celle de savoir quel(s) cadre(s) sémantique(s) théorique(s) est / sont le(s) mieux à même de rendre justice aux contraintes génériques qui pèsent sur les terminologies sensorielles – à commencer, ici, par la terminologie œnologique. Il s’agit en effet de tenir compte de deux aspects particuliers : d’une part la dimension expérientielle de ces termes (Dubois 2009) – où expérience doit être entendu au sens très concret de l’expérience de dégustation – et, d’autre part, la dimension éminemment subjective de ces expériences que la recherche d’une intersubjectivité partagée – comme sous-bassement déf…
Interfirm Cooperation Capability in the Context of Networking Family Firms: The Role of Power
2004
This article is based on theoretical and empirical research exploring interfirm cooperation capability in the context of networking family firms by focusing on the role of power. By developing the model of interfirm cooperation capability this study seeks understanding of the concept of power on the affective, conative, and cognitive capabilities of networking family firms, and on the competitiveness of the network of family firms. The study suggests that the owner-managers need to have capabilities, such as knowledge and skills, motivation and volition (willpower) and “affection,” when using their personal and institutional power as it affects the model of interfirm cooperation capability…
What really causes large price changes?
2003
We study the cause of large fluctuations in prices in the London Stock Exchange. This is done at the microscopic level of individual events, where an event is the placement or cancellation of an order to buy or sell. We show that price fluctuations caused by individual market orders are essentially independent of the volume of orders. Instead, large price fluctuations are driven by liquidity fluctuations, variations in the market's ability to absorb new orders. Even for the most liquid stocks there can be substantial gaps in the order book, corresponding to a block of adjacent price levels containing no quotes. When such a gap exists next to the best price, a new order can remove the best q…
Competition and horizontal integration in maritime freight transport
2010
This paper develops a theoretical model for freight transport characterized by competition between means of transport (the road and maritime sectors), where modes are perceived as differentiated products. Competitive behavior is assumed in the road freight sector, and there are constant returns to scale. In contrast, the freight maritime sector is characterized by oligopolistic behavior, where shipping lines enjoy economies of scale. The market equilibrium where the shipping lines behave as profit maximizers, provides a first approximation to the determinants of market shares, profits, and user welfare. We then characterize the equilibrium when horizontal integration of shipping lines occur…
Simulation-Based Performance Study of e-Commerce Web Server System – Results for FIFO Scheduling
2013
The chapter concerns the issue of overloaded Web server performance evaluation using a simulation-based approach. We focus on a Business-to-Consumer (B2C) environment and consider server performance both from the perspective of computer system efficiency and e-business profitability. Results of simulation experiments for the Web server system under First-In-First-Out (FIFO) scheduling are discussed. Much attention has been paid to the analysis of the impact of a limited server system capacity on business-related performance metrics.
Analysis of Aggregated Bot and Human Traffic on E-Commerce Site
2014
A significant volume of Web traffic nowadays can be attributed to robots. Although some of them, e.g., search-engine crawlers, perform useful tasks on a website, others may be malicious and should be banned. Consequently, there is a growing need to identify bots and to characterize their behavior. This paper investigates the share of bot-generated traffic on an e-commerce site and studies differences in bots' and humans' session-based traffic by analyzing data recorded in Web server log files. Results show that both kinds of sessions reveal different characteristics, including the session duration, the number of pages visited in session, the number of requests, the volume of data transferre…
HTTP-level e-commerce data based on server access logs for an online store
2020
Abstract Web server logs have been extensively used as a source of data on the characteristics of Web traffic and users’ navigational patterns. In particular, Web bot detection and online purchase prediction using methods from artificial intelligence (AI) are currently key areas of research. However, in reality, it is hard to obtain logs from actual online stores and there is no common dataset that can be used across different studies. Moreover, there is a lack of studies exploring Web traffic over a longer period of time, due to the unavailability of long-term data from server logs. The need to develop reliable models of Web traffic, Web user navigation, and e-customer behaviour calls for …