Search results for "communications technology"
showing 10 items of 470 documents
Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
2013
In order to increase brand loyalty and build permanent relationships with their customers, hotel companies are embracing new marketing and communication initiatives, such as integrated marketing communications (IMC) and loyalty programs, both supported by advancements in information and communication technology (ICT). The purpose of this research is to study in greater detail loyalty, IMC, and ICT concepts in high-quality hotels of Croatia from the points of view of the hotel and the guest. The findings show a high degree of IMC and ICT adoption and a moderate degree of development of loyalty programs in hotels. Moreover, they confirm a positive influence of ICT on IMC implementation as wel…
A new scenario for banks: glocal banking. A theoretical approach to propose for Europe
2017
In the early 1990s, with the development of information and communication technology (ICT), global banks began looking for a new world consisting of markets rather than relationships through the development of standardised services in the markets. However, in the early 21st century, with the collapse of the speculative bubble and the financial crisis of 2008, which caused financial instability and damaged the real economy, the entire banking system and the market itself suffered profound changes in profitability. Thus, began efforts to develop a new cultural relationship between banks and companies known as 'glocal banking'. These include: studying the needs of customers, planning and provi…
Antecedents and consequences of logistics value: And empirical investigation in the Spanish market
2010
Abstract In business practice and the academic study of logistics, the incorporation of concepts such as quality followed by value has been truly revolutionary. In addition, the use of information and communication technologies (ICT) has substantially modified the way inter-company relationships are managed. This has meant that logistics is no longer considered a routine, merely operational activity but a strategic variable which is a deciding factor in achieving customer satisfaction. There are, however, still a large number of companies which continue to ignore the differentiating potential of logistics and consider it to be a routine activity. Our contribution comes within the framework …
Automation of Warehouse Management and Assortment in the Distribution of Durable Goods: An Analysis for the Ceramics and Building Supplies Industry i…
2009
The introduction of information and communication technologies can be a source of competitive advantages for the retailer, even if at significant cost. In the present work we try to identify the factors that characterize companies that invest in these technologies to automate warehouse management and, in particular, the relation between the degree of automation and the retail assortment. In order to achieve this aim, we consider a sample of distributors of ceramics and building supplies in Spain. The results suggest that warehouse management automation is related to the depth and breadth of the products carried in the retail assortment.
Cooperation as a Mediator between ICT and Export Success
2017
The use of new information and communication technologies has been reshaping the export paradigm for more than a decade and exponentially increasing the possibilities of the exporting companies in ...
ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions
2012
The concept of integrated marketing communications (IMC) has received considerable attention in the marketing literature over the past decade. Boosted by advancements in information and communication technology (ICT), IMC is starting to be considered as an element that contributes to creation of brand equity. This research studies, in greater detail, the IMC, ICT, and brand-equity concepts in the hotel sector, while adopting a consumer-centric approach. In particular, it intends to describe the relationships that exist between these variables through the causal model of investigation. A total of 101 guests were interviewed in 13 hotels in Dalmatia, the largest region on the coast of Croatia…
Information and communication technology in retailing: A cross-industry comparison
2009
Abstract Information technology (IT) may represent a source of competitive advantage for businesses in general and for retailers in particular. However, there is debate in the literature over the usefulness of investing in technology. This paper aims at analyzing the relationship between consumers’ perception on the use of information and communication technology by the retailer and consumer satisfaction with retailer technologies. Results support the need to restrict the investment in IT to what is strictly necessary, although there are significant differences according to retailer activity.
Teaching Methods in a Health and Social Informatics Master Program
2019
Education is an important contribution to the digital transformation in society. In health care services, there is a need to combine knowledge in health science and information-and communication technologies. At the University of Agder in Norway, there is a Master's Program in Health and Social Informatics targeting students with health educational background. This paper shares the experiences on methods for teaching basic information-and communication technology to this student group. A quantitative study was made to evaluate the pedagogical methods and the organization of a technical master course with respondents from the last two classes. The experiences on the course execution and the …
Class-attendance and Online-tests Results: Reflections for Continuous Assessment
2020
Sometimes class-attendance is a component (or requirement) to benefit from the continuous assessment. The objective of this study is to evidence that some students seem to be getting unfairly penal...
Tecnología de la información y comunicación (TIC) aplicada a la dietoterapia
2013
Introducción: el objetivo general de este proyecto es la utilización de las TIC aplicadas a la Dietoterapia mediante la elaboración de vídeos docentes. Se procedió a la redacción de guiones, grabación y montaje de los vídeos, selección de una plataforma accesible y uso de licencias Creative Commons para su libre difusión.Material y métodos: la metodología llevada a cabo se centra en el programa DocenTIC del Servei de Formació Permanent i Innovació Educativa de la Universitat de València.Resultados: el resultado fue la creación de cuatro vídeos educativos centrados en la historia clínica, psicología, cineantropometría y educación alimentaria, todos ellos aspectos necesarios para llevar a cab…