Search results for "consumer behavior."
showing 4 items of 104 documents
Analyzing the effect of the expanded servicescape on visitor's satisfaction and loyalty in museums
2022
La presente tesis doctoral tiene como objetivo estudiar la relación entre el servicescape extendido y el comportamiento post-compra, como la satisfacción y la fidelidad de los consumidores de la industria cultural. La orientación sexual se ha identificado como la variable moderadora de la relación entre el servicescape extendido y el comportamiento post-compra. El servicescape extendido se modeló como un factor de segundo orden que refleja cuatro dimensiones subyacentes: física, social, socialmente simbólica y entorno natural. El modelo se aplicó al contexto de los museos de arte y las exposiciones. La investigación se llevó a cabo mediante la realización de una encuesta en línea (julio de …
The power of information: a key component for the successful performance of Latvian social enterprises
2020
The purpose of the study is two-fold. First, the study aims to determine how informed consumers in Latvia are about social enterprises after a decade of discussion and activity within the field of social entrepreneurship which will later serve as a comparative reference base for following future developments and achievements in the field. Second, the study aims to investigate the relationship between the level of information consumers have about social enterprises and actual purchasing behavior of consumers in order to provide practical recommendations and suggestions for both social enterprise marketing specialists as well as government officials and organizations that support the field of…
Culinary Tourism. A New Trend on the Tourism Market
2017
Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the last years, with a positive forecast for the following years. A possible explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional development strategies that harness traditional local resources and products in a context where the contemporary consumer no longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences that are a delight for the senses. Against this background, the present paper aims to highlight so…
THÓI QUEN NGƯỜI TIÊU DÙNG VIỆT NAM VÀ VAI TRÒ CỦA THỰC PHẨM TƯƠI
2020
This paper presents findings of a consumer survey carried out in Vietnam. the survey has been implemeted in two steps : qualitative and quantitative. The main profile of respondants are women, urban consumers, age from 24 - 39, office workers. The results provide an overall view on the criteria of choice in food buying decision. Concretely, sensorial factors like observing, touching, smelling play a very important role in food choice, more than trust on the vendor or certifcation of a third party like the Government. the consumer appreciates fresh food, assimilating to nutritional value, health and quality of the meal. However, there seems to be a generational difference between two generat…