Search results for "consumer behavior"
showing 10 items of 111 documents
Wine and Its Legality-A Survey to Know the Consumer Opinions on the Activities of Sicilian Wine Companies Operating on Lands Confiscated from the Maf…
2014
The current guidelines of the European Union Common Agricultural Policy face the agricultural sector in the position of the backbone for the economic development of rural areas and regions with difficult economic differentiation. The EU Common Agricultural Policy defines agriculture as “multifunctional” and among the different roles and functions expected, there is also the “social function”, defined as the ability that the farm has to generate services with respect to a population with risk of social exclusion. This paper investigated all the agricultural initiatives with social impacts that were carried in the lands confiscated from the organized crime (called mafia), mainly in the South …
Cruise passengers' trajectories at destination. A Dynamic Time Warping approach.
2015
The present work aims at proposing an analysis of cruise passengers trajectories at the destination through Dynamic Time Warping algorithm. Data collected through GPS devices on cruise passengers’ behavior in the port of Palermo are analyzed in order to show similarities and differences among their spatial trajectories at the destination. A cluster analysis is performed in order to identify cruise passengers’ segments based on trajectories’ similarity. Results are of interest from both a methodological perspective related with the analysis of GPS data, and for the management and planning of cruise tourism destinations.
Wine and Legality: A Survey to Know the Consumer Opinions on the Activities of Sicilian Wine Companies Operating on Lands Confiscated from the Mafia
2013
In the European Union, since the mid-90s with the new Common Agricultural Policy (CAP) the term agriculture was joined to that of multifunctionality, as stated in the second pillar of the CAP, because the agricultural sector was placed in front of new challenges, attributing to the development policies of this sector a role of backbone for the economy of all rural areas with low capacity to achieve economic diversification. Actually, with the multifunctionality, the agricultural sector is no longer considered, only, the one which produces food goods, but also it has new and different functions, including those of preserving the environment and the rural landscape and to support the socio-ec…
Fat and salt contents affect the in-mouth temporal sodium release and saltiness perception of chicken sausages
2013
In cooked meats, sodium chloride is involved in taste, texture and flavour release. So a reduction in the salt content may have an impact on overall perception and acceptability. The aim of this study was to evaluate the influence of composition on sodium release and saltiness intensity in chicken sausages. The rheological properties of the sausages differed according to composition. Temporal sodium release and temporal saltiness intensity were evaluated by four selected subjects when eating sausages. At each time point, the effect of the salt level in sausages on sodium release was positive and highly significant. The effect of lipids on sodium release was negative. Concerning perception, …
When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis
2018
Abstract The dual aim of this research is, firstly, to analyze the physiological and unconscious emotional response of consumers to a new technological product and, secondly, link this emotional response to consumer conscious verbal reports of positive and negative product perceptions. In order to do this, biometrics and self-reported measures of emotional response are combined. On the one hand, a neuromarketing experiment based on the facial recognition of emotions of 10 subjects, when physical attributes and economic information of a technological product are exposed, shows the prevalence of the ambivalent emotion of surprise. On the other hand, a nethnographic qualitative approach of sen…
Multidestination trip, tourism
2015
Multidestination trips are characterized by the movement from tourist-generating regions to more than one single destination during the same trip. This article provides a comprehensive definition of multidestination trip for the Encyclopedia of Tourism.
Trešo pušu e-maksājumu metožu ietekme uz patērētāju uzvedību Ķīnā
2018
ANOTĀCIJA Turpmākajā pētījumā galvenā uzmanība ir pievērsta trešās puses mobilo tiešsaistes maksājumu metodei un tās ietekmei uz patērētāju uzvedību Ķīnā. Ķīnā ir vērojama tendence – mobilo maksājumu metožu izmantošanas pieaugums. Mobilo maksājumu pakalpojumu tirgus pašlaik atrodas pārejas situācijā – no sākotnējo un neveiksmīgo darbību kursa uz daudzsološu izredžu nākotni, kā arī neskaidrības ar tehnoloģiskajām inovācijām. Balstoties uz šo attīstības stadiju, šī darba mērķis ir izpētīt faktorus un modeļus attiecībā uz mobilo maksājumu ietekmi uz patērētāju uzvedību. Faktori, kuri ietekmē mobilo ierīču uztveri un pieņemšanu ir īpaši būtiski un palīdz uzzināt vai mobilajiem maksājumiem ir p…
Patērētāju uzvedības analīze, pamatojoties uz izcelsmes valsti
2019
Maģistra darba tēma ir „Patērētāju uzvedības analīze, pamatojoties uz izcelsmes valsti”. Darba mērķis ir izpētīt, kā ražošanas valsts jēdziens ietekmē pircēja uzvedību. Maģistra darba pamatā ir ekonomikas teorētiskie aspekti un patērētāju uzvedība, kā arī autora pētījums par patērētāju izvēles ietekmējošiem faktoriem, pamatojoties uz preču izcelsmes valsti. Darbs ir sadalīts 3 nodaļās. Pirmajā daļā sniegti paskaidrojumi par patērētāju uzvedību un ekonomiskajiem aspektiem. Otrajā nodaļā aplūkota mērķa valstu - Vācijas un Ķīnas - starptautiskā tirdzniecība. Trešā nodaļa ietver autora pētījumu analīzi un salīdzinājumu. Darba apjoms: 80 lappuses ar 52 resursiem. Atslēgas vārdi: patērētāju uzved…
Elektroniskās komercijas analīze pircēju rīcības kontekstā.
2019
Darba mērķis ir pamatojoties uz teorētiskām atziņām, iedzīvotāju aptaujas un intervijas rezultātiem, izpētīt elektronisko komerciju pircēju rīcības kontekstā, atklāt nepilnības un sniegt ieteikumus to novēršanai. Pirmā nodaļā tiks raksturota elektroniskā komercija, tās attīstība, veidi. Otrajā nodaļā tiks apkopotas elektroniskajā komercijā iesaistīto pušu pircēju un pārdevēju rīcības īpatnības. Trešajā nodaļā tiks analizēta tiešsaistes veikalu attīstība pasaulē un Latvijā. Ceturtajā nodaļā tiks apkopoti aptaujas un intervijas rezultāti. Darba beigās apkopoti secinājumi un sniegti priekšlikumi. Darba apjoms -105 lappuses,ir iekļautas 8 tabulas, 42 attēli un 12 pielikumi.
Understanding the purchasing behavior of consumers in response to sustainable marketing practices: An empirical analysis in the food domain
2021
Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way in which value is created, communicated, and distributed. This is increasingly impacting marketing practices, in particular, through promoting the development of sustainable marketing in the food sector. In line with this, our study aimed to investigate if and how sustainable marketing practices affect consumer loyalty to a specific brand. To answer our research questions, we relied on the results of a survey submitted to a sample of 907 Italian consumers of biscuits. Results showed that the consumers’ attention to sustainable issues (in the absence…