Search results for "consumer behaviour"

Viaggi multi-destinazione in Sicilia: principali determinanti ed effetti distorcenti nelle statistiche sul turismo

2013

Retail IT and customer loyalty: The moderating role of customer age

2010

Information technology (IT) may represent a source of competitive advantage for retailers. Notwithstanding, there is debate in the literature about the way in which IT influences supplier–customer relationships. In addition, the conclusions regarding the influence of consumer age on attitudes towards the retailer's IT solutions have been mixed. This article proposes and tests a model for the influence of the retailer IT on customer loyalty towards the retailer, evaluating the role of consumer age as a moderator of this relationship. Our results provide evidence of the existence of a two-way positive influence of IT solutions on customer loyalty towards the retail store, that is, through att…

Consumer behavior with augmented reality in retail: a review and research agenda

2021

Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about ne…

Spectator emotions: Effects on quality, satisfaction, value, and future intentions

2015

There is a great interest from the academic and professional fields to know the performance of sports enterprises from the point of view of the user and the sport spectators. This study analyzes relationships between service quality, perceived value, satisfaction, future intentions, and emotions of spectators of a professional basketball competition. A self-report survey yields data for 493 spectators. After confirming reliability and validity of the data collection measures, an application of structural equation modeling to empirical data tests the model. Results show that (1) service quality predicts spectators' satisfaction and perceived value, and that perceived value and satisfaction a…

Impact of the information provided to consumers on their willingness to pay for Champagne : comparison with hedonic scores

2002

International audience; L'étude a été effectuée afin de comparer deux mécanismes destinés à révéler les préférences des consommateurs : une enchère Vickrey qui mesure la disposition à payer, et un test hédonique classique. A travers ces deux méthodes, l'objectif était d'estimer les effets respectifs des caractéristiques sensorielles et de l'information externe sur l'évaluation de cinq champagnes brut non millésimés. Cent-ving-trois consommateurs ont été assignés au hasard aux deux groupes et ont utilisé l'une des méthodes. Quelle que soit la méthode, ils ont évalué les champagnes à l'aveugle, puis sur la base d'une présentation des bouteilles et, enfin, après l'observation de la bouteille e…

Mirror, Mirror on the Wall: Machine Predictions and Self-Fulfilling Prophecies

2021

We show that disclosing machine predictions to affected parties can trigger self-fulfilling prophecies. In an investment game, we experimentally vary investors’ and recipients’ access to a machine prediction about recipients’ likelihood to pay back an investment. Recipients who privately learn about an incorrect machine prediction alter their behavior in the direction of the prediction. Furthermore, when recipients learn that an investor has disregarded a machine prediction of no-repayment, this further lowers the repayment amount. We interpret these findings as evidence that transparency regarding machine predictions can alter recipients’ beliefs about what kind of person they are and what…

Understanding the purchasing behavior of consumers in response to sustainable marketing practices: An empirical analysis in the food domain

2021

Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way in which value is created, communicated, and distributed. This is increasingly impacting marketing practices, in particular, through promoting the development of sustainable marketing in the food sector. In line with this, our study aimed to investigate if and how sustainable marketing practices affect consumer loyalty to a specific brand. To answer our research questions, we relied on the results of a survey submitted to a sample of 907 Italian consumers of biscuits. Results showed that the consumers’ attention to sustainable issues (in the absence…

Third-Person Perception of Television-Viewing Behavior

2000

Both conceptually and empirically, the third-person effect has been confined to the effects of mass communication (people tend to believe others are more susceptible to media influences than they are themselves, and people tend to act accordingly). This study investigated whether this phenomenon extends to the perception of other people's media use, and whether it can be explained by a general tendency to underrate the education of others. We interviewed a sample of 200 adults in south-western Germany, focusing on television-viewing behavior. As hypothesized, people tend to perceive others as more inclined toward undesirable viewing behaviors. We also hypothesized and found that third-perso…

Examen des mécanismes d'influence des attributs de recherche

2017

Cette notice présente une synthèse des travaux de recherche menés par Yohan Bernard entre 2001 et 2016 autour des effets sur le comportement des consommateurs des attributs de recherche mis en avant par les producteurs et / ou les distributeurs. En particulier, trois attributs ont fait l’objet d’investigations avancées : le prix, les caractéristiques environnementales des produits et leur pays d’origine. Le document développe une analyse des processus de perception des attributs par le consommateur (chapitre 2). Les représentations mentales qui en découlent sont employées, avec d’autres éléments, pour fonder des intentions comportementales (chapitre 3). Les conditions dans lesquelles les at…

What motivates consumers to teleshopping?

2011

PurposeThe purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre dependency and teleshopping behavior, and to identify the moderating effects of televiewers' instrumentalist behavior on teleshopping.Design/methodology/approachThe Media Dependency Theory has been used as the conceptual framework of this study to explain teleshopping in terms of the relations of the individual with the teleshopping genre, TV personalities and audience members.FindingsData analysis performed using a sample of 432 Spanish teleshoppers shows that genre dependency has an indirect influence on teleshop…