Search results for "consumer"
showing 10 items of 880 documents
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
2016
Abstract Using two different studies we assess under what conditions Corporate Social Responsibility (CSR) affects consumer satisfaction. In the first study, based on the American Customer Satisfaction Index, and a content analysis of CSR initiatives reported by 65 US companies, findings show a positive direct relationship between CSR and customer satisfaction with CSR training and environmental initiatives, but a negative direct relationship between CSR corporate communication initiatives and customer satisfaction. The second study, through an empirical study based on an online survey of consumers, points to a positive relationship between CSR and customer satisfaction. Our findings sugges…
<i>Il mattatoio</i> entre Marcuse y el patrocinio. Algunas claves para leer la obra de Pressburger
2020
En este artículo se analiza la obra de radio Il mattatoio (El matadero) del escritor y dramaturgo Giorgio Pressburger, sobre todo teniendo en cuenta algunos puntos de los análisis de Herbert Marcuse (mencionado directamente en el incipit de la obra) sobre la sociedad de consumo y la familia. En este trabajo, presentado por la RAI en el Prix Italia 1967 y transmitido por la radio en el Tercer Programa el 9 octubre del mismo año, el autor es capaz de retratar con inteligencia una imagen en la cual Luciano Prisco, supuesto gángster y empresario originario de Nápoles (dueño de tres mataderos en Nueva York), pasa astutamente sobre cualquier valor que no sea relacionado con su escalada social y e…
Sensory analysis with consumers using Free-Comment : analyses, performances and extensions
2021
Free-Comment (FC) consists in panelists describing the products using their own terms. Despite its benefits, notably the circumvention of limitations inherent to pre-established lists of sensory descriptors, FC remains rarely used because its performances are not well documented and its analyses and range of application remain limited. This thesis aims to overpass these limitations, highlighting the benefits and the potency of FC and thus put it in the spotlight for sensory analysis with consumers.For the pretreatment of FC data, a semi-automatized procedure is proposed. It enables the practitioners to extract an a posteriori list of sensory descriptors with a compromise between minimizing …
Relations entre le système de consommation et les comportements en magasin : une approche par la valeur : application au vêtement
2011
Within the course of the theory of cultural consumption (CCT), this research aims to enlighten on the relationship between the consumer to hir or her system of consumption. The first part, qualitative, attempts to describe the nature of the relationship between the consumer and his or her system (the wardrobe in our case) through an anthropological study and a semiotic study. The data was collected by way of observation (video and audio taped) during usage experiences. The second part, quantitative, measures separately the sedimentation of value linked to usage and shopping experiences. Applied to the clothing market, results show the value of the organisational and systemic concerns (which…
The Social Side of Consumerism
2014
In the old consumerism paradigm there has been a clear cut distinction between business organizations (producers) and customers (consumers). The advent of Social Software Platforms (SSP), such as online social networks, is destabilizing this duality. SSP provide business organizations with the infrastructure to extend beyond organizational boundaries and establish network ties with their customers with the purpose to include the customer in the value creation process. The chapter reports on the findings of a mixed-methods study. The study describes how major German airports profit economically from online consumerism, i.e. collaborative conversation with passengers, while focusing on the SS…
The initial training of physical education teachers—In search of the lost meaning of professionalism
2006
This article re-examines the initial training of physical education teachers with the purpose of pinning down its professional significance. The author maintains that we have lost, in part, its meaning, and, in an attempt to recover it, offers two initial strategies: to revisit two basic concepts—education in general and physical education in particular—and to reformulate four key questions: Question 1. What being a physically educated person means… Professionals are urged to establish the objectives of physical education based on the deficiencies, necessities and interests of the children and young people, which are rooted in the nature of the developed societies in which they live (e.g. t…
Consumer's protection and privatisations in Italy
2004
TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING
2019
Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obsta…
Partial spatial equilibria with fuzzy constraints
1981
It is implicitly accepted by spatial economic analysis that the economic behaviour of agents located in given spaces (market areas, regions, etc.) is precise, that is to say, their behaviour is such that a possible action (consumption, production) is, or is not, preferable to another. In otherwords, economic agents are assumed to make accurate economic calculations and optimise the objective functions under strict constraints of resource limitation. These objective functions have clearly defined arguments and well-controlled parameters.
Raising environmental awareness through education
2016
This paper presents a method for involving learners in awareness-raising and real changes in consumption. The described method is a teaching assignment comprising a self-audit of household chemicals' consumption, system thinking to find the main causes and consequences, finding solutions and taking action. Findings about students' household chemicals consumption patterns and their reactions one month and six months after the assignment are presented and analysed. We found that the students' households use considerable amounts of chemicals and in most cases do not pay attention to their health and environmental impacts when making purchasing decisions. When doing this, students were able to …