Search results for "consumer"
showing 10 items of 880 documents
Plastic or not plastic? That’s the problem: analysing the Italian students purchasing behavior of mineral water bottles made with eco-friendly packag…
2022
Abstract European Strategy for Plastics in a Circular Economy draws new shapes of economy in order to protect the environment and reduce marine pollution, GHGs and countries’ dependence on imported fossil fuels. The core of EU Strategy is also to try to transform the way plastic products are designed, produced, used and recycled in the EU. Italy is the first country in Europe and the second in the world for consumption of bottled water, with remarkable environmental impacts, from production to distribution. Starting from social science theory, this work aims to investigate consumers' behavior and the related factors that influence their behavior pertaining to the purchase of. mineral water …
Smart energy users: ICT instruments for the consumer awareness
2015
The European Commission is supporting many projects in the field of energy saving, with the aim to improve user behavior and to help Europe to meet emission targets. In October 2012, the European Union adopted the Energy Efficiency Directive with the aim to reduce the primary energy consumption by 20% by 2020. One key point in the reduction of energy consumption energy is the awareness of final users about their usage of energy. At the same time, policies aimed at improving the efficiency of energy use, are a keystone in the strategies of leading Distribution System Operators (DSOs) and energy retail companies that started to offer, in addition to the energy supply, services and suggestions…
EU Experts’ Attitude Towards Use of GMO in Food and Feed and Other Industries
2014
Abstract This article examines European Union (EU) experts’ attitude towards use of genetically modified organisms (GMO) in food, feed and other industries with an eye to developing a general model of EU experts’ opinion formation in this area. The gene engineering has seen rapid advances in recent years with a host of new applications in medicine, agriculture, and related fields. Taking into account the history of consumption, social, economic, cultural and other aspects and the risk perception in general regarding these products the consumers’ willingness to buy genetically modified (GM) products varies from country to country as well as attitude of the experts involved in the decision ma…
Particularities of the European Consumer’s Behavior in Online Environments
2016
Abstract Although it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literat…
Breaking the Gender Gap in Rap/Hip-Hop Consumption
2021
AbstractSome music genres have traditionally and mainly been consumed by men. This is the case of rap/hip-hop. However, data on the consumption of this genre in recent years shows a relevant increase in the number of women interested in this type of music. It would therefore seem to be pertinent to analyse this new trend, not only as a question linked to gender studies but also to marketing decision-making for the music industry, which is struggling to attract new audiences, a factor compounded in the pandemic. To frame this analysis, literature on music consumption, specifically in relation to gender and rap as an alternative music genre, has been reviewed from different approaches. An exp…
Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework
2013
The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…
How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events
2020
Abstract The purpose of this study is to examine how emotions mediate the impact of a holistic servicescape -physical and social- on post-consumption outcomes in the performing arts. Partial Least Square (PLS) was conducted to test the mediation hypothesized relationships on a sample of 867 opera goers. The proposed research model was largely supported by the evidence, and the mediating role of emotions was confirmed. Servicescape influences direct and indirectly attendees' post consumption in opera given that emotions play a partial mediating role which is greater in the case of positive emotions. Based on the results, this study offers specific theoretical and managerial implications conc…
The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception
2013
"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, i…
Sport tourism consumer experiences: a comprehensive model
2004
The interest in physical activity and vacations has created a growth in the tourism industry and has greatly modified strategies within the industry. Sport tourism is expanding and many forms of consumption exist within this area. The object of this study is to propose a new framework for analysing sport tourism consumption. This framework illustrates that consumer choices depend upon vacation destinations and sport services offered in relation to the experiences that vacationers are seeking. The originality of this analysis is that it integrates spatial and social dimensions stemming from environmental psychology, ethnology and sociology.
FACTORS THAT MOTIVATE LATVIAN CONSUMERS TO PURCHASE PRODUCTS AND SERVICES FROM SOCIAL ENTERPRISES IN LATVIA: THE CASE OF SOCIALLY RESPONSIBLE CONSUMP…
2019
The purpose of the study is to -determine the relative importance of various factors that motivate Latvian consumers to purchase products and services from social enterprises in order to provide practical suggestions and recommendations for Latvian social enterprises that would allow them to improve their performance. The primary method used by the study is quantitative research by the means of an online survey of Latvian consumers of social enterprise products /services. The results of the research indicate that Latvian consumers find the product / service quality aspects, as well as aspects of social responsibility and convenience of the shopping location, on average, as most motivating t…