Search results for "consumer"
showing 10 items of 880 documents
Exploring individual personality factors as drivers of M‐shopping acceptance
2009
PurposeThe purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping.Design/methodology/approachThe impact of innovativeness, compatibility, affinity, TAM beliefs (ease of use and usefulness) and attitude on mobile shopping adoption is tested through structural equation modelling techniques. The sample consisted of 470 Spanish mobile telephone users selected on the basis of convenience.FindingsData analysis shows that the effect of perceived usefulness and, in a minor degree, perceived e…
Pupils Creative Activity in Textile Art at Competition
2014
The open olympiads of home economics and technologies encourage pupils of grades 5-9 to be creative in applying textile techniques. They also popularize textile art. Purpose of the study is to analyse the results of pupils’ creative work during the 10th open olympiad of home economics and technologies. Method: analysis of textile works. 376 pupils’ works from the 1st round and 85 works of the 2nd round have been analysed and assessed according to the following criteria: compliance with the task, unity of composition, composition of colours, compatibility of materials, originality, quality of the technical accomplishment, functionality. In the olympiad traditional Latvian handicraft techniqu…
The Consumer of University Educational Services – A Central Element of Educational Marketing
2019
Abstract The marketing of educational services has become both a priority and a challenge, taking into account the technological changes that have arisen from the aspect of the tools and teaching methods used, as well as from the point of view of the requirements on the market manifested by the bearers of labor demand and supply. In addition, the opening and internationalization of these services has led to an increase in competition in this area, which forces universities to attach greater importance to educational marketing activities. From the point of view of the study of the behavior of the consumer of university educational services, the approach is even more challenging as the offer …
The Impact of the Current Crisis Generated by the COVID-19 Pandemic on Consumer Behavior
2020
Abstract It is well known that the extent to which the supply manages to adapt to the demands and changes in consumer behavior is key to the success of a business or, in the current economic context, to the survival of a business. This paper aims to analyze the manner in which the perception and attitude of the individual towards risk causes major changes in its purchasing behavior and, implicitly, to identify the tools of marketing with a favorable impact on the consumer, in the economic and social context generated by the Covid-19 pandemic. Although the fear and concern generated by the current economic and social crisis are visibly affecting both social behavior in general, and purchasin…
Evidence of regional differences in chlorine perception by consumers: sensitivity differences or habituation?
2014
Chlorinous flavors are a leading cause of customers9 dissatisfaction with drinking water. Potential differences in chlorine perception were investigated by conducting sensory testing experiments in France and Spain to assess consumers9 sensory sensitivity (chlorine flavor detection threshold and supra-threshold intensity) as well as their liking of and acceptability for chlorinated solutions. In both countries, two groups of panelists were constituted based on their water drinking habits (tap vs. bottled water). Chlorine flavor detection threshold was found to vary depending on countries (0.17 mg/L Cl 2 in France and 0.56 mg/L Cl 2 in Spain). Taking into account that mean flavor detection t…
Cognition and affect: A factors combination in clients dissatisfied with restaurants
2010
On the basis of an extensive literature review of the principal theories that explain consumer dissatisfaction, we try to analyse the effect of a set of cognitive and affective variables on dissatisfaction. Cognitive variables examined were performance, expectations, disconfirmation, causal attributions and inequity. Negative affects were considered as emotional variables. We developed an empirical research to examine customer dissatisfaction with restaurants. The results indicate that the best combination of variables to estimate dissatisfaction judgements is ‘performance–inequity–norms disconfirmation–attributions’. Therefore, dissatisfaction has a greater cognitive content because negati…
Investment behavior analysis in equity crowdfunding : A consumer value approach
2018
Equity crowdfunding is a recent investment mode, opening acces to venture capital to unsophisticated investors. ECF allows platform-based online investment within a virtual community.This research aims to improve understanding of indivual investors financial products consumption, in the ECF context, the so-called crowdinvestors.Building on consumption value theory, this research helps defining ECF-investment value sources for crowdinvestors. It focuses especially on the ‘participation in community’ dimension of ECF as a determinant of various investment behaviors.A litterature review in entrepreneurial finance is presented to define profiles, motivations, investment behaviors and quality si…
El efecto de la experiencia de servicio emocional en las intenciones futuras del usuario de centros deportivos
2016
El presente trabajo analiza la influencia que tienen los aspectos emocionales en las intenciones futuras de los usuarios de centros deportivos. A través de una muestra compuesta por 512 usuarios de tres instalaciones deportivas privadas y diversas escalas adaptadas de valor percibido, satisfacción general, intenciones futuras y emociones, se realiza un análisis de consistencia interna de dichas escalas, un descriptivo de media y desviación estándar, análisis de correlación de Pearson y una regresión lineal múltiple. Los resultados mostraron que las escalas utilizadas eran fiables y la valoración de los usuarios fue alta en cuanto a la satisfacción y la experiencia emocional con el servicio.…
Rendre la mode transparente au consommateur : mais quoi montrer ?
2021
La transparence dans le domaine de la mode semble paradoxale. Nous avons cherché à comprendre comment les informations peuvent être plus transparentes pour les consommateurs. A l'exemple du modèle de la transparence numérique proposé par Portes et al (2020), nous avons identifié les trois dimensions : l'information objective dans le domaine de la mode semble être : le prix, les matières premiers, le lieu de production ; limpidité : les consommateurs souhaitent connaitre comment le prix est affecté dans la chaine de production par exemple ; et ouverte, parce que le consommateur souhaite échanger avec la marque. Nous avons également rencontré les conséquences d'engagement et de confiance. A d…
Breaking the barriers of animosity: innovation in business models as a positioning strategy
2021
Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this field. First, to demonstrate how companies in the retail sector have been able to develop innovations in their business models through their shops and virtual channels, which generate a positive positioning in the mind of the consumer, capable of minimizing animosity towards them. In this way it is shown that a consumer can have strong feelings of patriotism, animosity and ethnocentrism, and yet a p…