Search results for "consumer"
showing 10 items of 880 documents
Decoding the dynamics of value cocreation in consumer tribes. An Agency Theory approach
2017
In the last decade, marketing studies have tried to define methodologies, models, and tools to support organizations in developing pathways “oriented to” and “based on” the value cocreation. To shed light on these dynamics, using the interpretative lens offered by Agency Theory, this study investigates the sociocultural and cognitive/figurative roots of the process of emergence of consumer tribes in which and by which value cocreation takes place. This paper offers a possible advancement in knowledge useful to define approaches, models, and instruments able to better explain and manage the dynamics of value cocreation.
Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014
2015
As the world of sport is encountering challenges, such as intensified competition, fragmented markets and loss of commitment, there is a need to discover new insights of the global sport consumers to gain more understanding of their behavior. Volleyball world is not an exception as regards the challenges. Despite its popularity, however, volleyball has not been researched as widely as for example football. The purpose of this master’s thesis was to investigate the image of volleyball through the perceived attributes the spectating fans link to this discipline in the context of an international tournament. Namely fans are the consumers in sport world and work as co-creators of sport events. …
プラットフォーム・エコノミーにおける 弱者保護
2020
はじめに 一 プラットフォーム・エコノミーにおけるバーゲニングパワー (1) 能力向上プロセスの評価:インターネットの台頭から P2P 取引へ (2) プラットフォーム・エコノミーにおいて弱者は存在するか? 二 ピア・ツー・ピア・エコノミーのための法的枠組 (1) 標準約款契約についての調査 (2) プラットフォームとその利用者 (3) ピア・ツー・ピア取引 結語-プラットフォーム・エコノミーの弱者を如何に保護するか (Japanese) Known by many names – platform, sharing, peer-to-peer (p2p), collaborative economy, and so on - entirely new business models have emerged in recent years, whereby online platforms use digital technologies to connect distinct groups of users in order to facilitate transactions for the exchange of assets and services. This dramatic shift in business organisation and market structure has opened an intense debate on the persisting need for those regulatory measures that typica…
Comportamiento del consumidor en la co-creación de valor y su relación con la satisfacción en el entorno universitario: una aplicación a la Universid…
2016
Aportes académicos señalan que el consumidor es el actor más importante en la co-creación de valor, pero pocos estudios se han centrado en descubrir y comprobar la influencia de los compor- tamientos del consumidor que co-crea valor en su satisfacción. En consecuencia, en este artículo se contrasta esta relación en el contexto universitario, para lo cual se plantea un modelo relacional con las variables: comportamiento del consumidor en la co-creación de valor y satisfacción. Dicho modelo se aplicó a una muestra representativa de estudiantes de una universidad colombiana. Los resultados evidencian algunas relaciones positivas. La contribución teórica del estudio radica en que esta es la pri…
Abuse of consumer trust in the digital market and the green market: the case of green washing in the Italian legal system
2022
Purpose The purpose of this paper is to offer some reflection on the abuse of consumer trust and the importance of control of information in the digital market and the green market. The role of the consumer as the arbiter of the market is fundamental. The abuse of consumer confidence depends, in fact, on the spread of stereotyped messages and vague and generic formulas aimed at hiding a dangerous vacuum of protection. In both markets, it is a question of giving the consumer the necessary tools to monitor the transparency of the criteria used by the trader to classify a product according to its characteristics. Design/methodology/approach Based on the analysis of an Italian case law and the…
Consumer confidence: Causality links with subjective and objective information sources
2020
Abstract This study analyses the relationship of causality between consumer confidence and the economic information ecosystem from subjective (i.e., business sentiment) and objective sources (financial information from listed companies and the stock index). Our sample covers Spain from June 2011 to December 2018. Our results show that consumer confidence and economic information can exert a causality influence on each other. The results show Granger causality from IBEX35 and total assets in the financial sector and leverage of the companies in the energy sector to the consumer confidence index (CCI), in the first lag: from operating income in the telecommunications sector to the CCI in the …
Design, development and validation of a system for automatic help to medical text understanding
2020
Abstract Objective The paper presents a web-based application, SIMPLE, that facilitates medical text comprehension by identifying the health-related terms of a medical text and providing the corresponding consumer terms and explanations. Background The comprehension of a medical text is often a difficult task for laypeople because it requires semantic abilities that can differ from a person to another, depending on his/her health-literacy level. Some systems have been developed for facilitating the comprehension of medical texts through text simplification, either syntactical or lexical. The ones dealing with lexical simplification usually replace the original text and do not provide additi…
A chemometric approach to evaluate the impact of pulses, Chlorella and Spirulina on proximate composition, amino acid, and physicochemical properties…
2019
Changes in physicochemical parameters, proximate composition, amino acid and taste profiles of turkey burgers enriched at 1% with soy (control), pulses, Chlorella and Spirulina proteins were studied. Results: Color parameters, pH, ash content, total, essential and non-essential amino acids were significantly different among the different type of turkey burgers prepared. In this regard, turkey burgers made with pea protein presented the highest values for pH and lightness, whereas the samples prepared with broad bean showed the highest redness. The inclusion of bean and seaweed produced a marked increase of glutamic acid, lysine and aspartic acid. However, the taste profile was similar in th…
Music festivals as mediators and their influence on consumer awareness
2020
Abstract Cultural products compete for public awareness in markets with high uncertainty, oversupply and a short product life cycle. Altogether, this means that only a small fraction of all releases generate the necessary consumer awareness to achieve a significant commercial success. This paper aims at identifying the informational function music festivals serve in cultural markets and how it translates into consumer discovery of cultural supply. To do so, we empirically measure informational spillover effects to performers at an established music festival. We hypothesize that this effect stems from the reputation attached to the brand equity of cultural organizations, is asymmetric, as it…
Third-Person Perception of Television-Viewing Behavior
2000
Both conceptually and empirically, the third-person effect has been confined to the effects of mass communication (people tend to believe others are more susceptible to media influences than they are themselves, and people tend to act accordingly). This study investigated whether this phenomenon extends to the perception of other people's media use, and whether it can be explained by a general tendency to underrate the education of others. We interviewed a sample of 200 adults in south-western Germany, focusing on television-viewing behavior. As hypothesized, people tend to perceive others as more inclined toward undesirable viewing behaviors. We also hypothesized and found that third-perso…