Search results for "consumer"
showing 10 items of 880 documents
Turismo incoming in Sicilia: criticità e primi risultati di un’indagine ad hoc
2011
Alternative Dispute Resolution Systems Across the European Union, Iceland and Norway
2014
Abstract Alternative dispute resolution schemes (ADR) have been developed differently across the EU. It is difficult to determine which of the countries have developed the most successful schemes. Therefore the aim of this article is to summarize different organizational aspects of ADR schemes across the EU, to determine similarities across different countries and to define them in specific systems. Defining these schemes in systems will not only help to evaluate and compare ADR schemes and their success between different countries but will help also professionals, governments and other stakeholders to develop more effective ADR schemes across the EU, Iceland and Norway.
Examining key drivers of consumer experience with (non-financial) digital services : An exploratory study
2020
Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), usefulnes…
Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research
2020
The COVID-19 pandemic has impacted our daily behavior, from interactions with friends, colleagues, and family, to safety measures and working. Additionally, this pandemic has dramatically changed consumers’ shopping behavior. The purpose of this research paper is to examine the impact of Covid-19 pandemic on consumer behavior. Thus, this paper proposes a new model that incorporates three variables: attitude for online shopping during the COVID-19 pandemic, budget considerations during the COVID-19 pandemic, and future behavioral intention after the COVID-19 pandemic. This study’s main research approach is a quantitative survey and examination using a sample of Romanian consumers. Additional…
Consumer Information Services in Intercultural Tourism : An Ethnographic Study of Chinese Outbound Backpackers
2017
This paper reports the findings of an ethnographic study of Chinese outbound backpackers’ use and adoption of consumer information services (CIS) in an intercultural tourism setting. We apply McKenna et al.’s research model of consumers’ adoption of information services as the analytical lens for the interpretive qualitative study. The data gathering was conducted in four different countries. The findings of the study confirm linkages between four information service types and the use and adoption of CIS. The study also found that service types are more diversely linked than the earlier studies have predicted and therefore we propose a revised research model, which can be used for studying …
Obsolescenza precoce e garanzia di durabilità nella vendita di beni di consumo: note comparatistiche
2023
The essay analyses the legal guarantee of contracts for the sale of consumer goods under Directive (EU) 2019/771, which has expressly introduced durability as an objective requirement for conformity to achieve more sustainable consumption patterns and a circular economy in an increasingly digital-driven market. Such regulatory innovation, however, does not lengthen products' lifespans nor raise consumer protection against premature obsolescence. In anticipation of the revision of the directive by the first half of 2024, the Author underlines the main weaknesses of the legal guarantee of durability and, assisted by the use of a comparative method, suggests that only a pre-contractual informa…
La realidad virtual en la fase precompra del turismo de cruceros: un estudio experimental basado en la variable presencia
2023
En el ámbito del turismo, nuevas tecnologías disruptivas como la Realidad Virtual (RV) están remodelando la experiencia del consumidor (Beck et al., 2019; Flavián et al., 2019). En la fase precompra, la RV se posiciona como una herramienta especialmente útil al proveer al consumidor de una simulación sensorial de la experiencia turística de manera previa al viaje (Tussyadiah et al., 2018). Entre las cualidades distintivas de la RV destaca la alta capacidad para generar la sensación de presencia (Biocca, 1997), definida como un estado psicológico en el que el usuario se siente en el entorno virtual representado (Steuer, 1992). No obstante, la exploración y adaptación de la RV en turismo toda…
Heart rate variability in marketing research: A systematic review and methodological perspectives
2022
Abstract Heart rate variability is a promising physiological measurement that accesses psychophysiological variations in response to a marketing stimulus. While its application spans diverse fields, there is a limited understanding of the usability and interpretation of heart rate variability in marketing research. Therefore, this hybrid literature review provides an overview of the emerging use of heart rate variability in marketing research, along with essential methodological considerations. In this context, we blend marketing mix framework with stimulus-organism-response theory, segregating the use of heart rate variability in various marketing research contexts. We follow the preferred…
Using neurophysiological tools to investigate marketing communication elements in digital and extended reality contexts
2023
No hace muchos años, las comunicaciones de marketing, particularmente la publicidad, estaban restringidas a unos pocos medios. Estos medios restringieron las comunicaciones de marketing a espacios y tiempos predefinidos. Ahora, los medios digitales, incluida la realidad extendida, eliminaron esas barreras de espacio y tiempo, permitiendo a las marcas interactuar con los consumidores prácticamente desde cualquier lugar y en cualquier momento. El medio digital también transformó el papel de los consumidores en la comunicación de marketing: de meros espectadores pasivos a dadores activos de opinión y aportaciones. La comprensión de los efectos de estos cambios en las percepciones de los consum…
L'INFLUENCE DE L'INTRUSION PERÇUE SUR LES COMPORTEMENTS DE RÉSISTANCE AUX FORMATS DE PUBLICITÉ SUR INTERNET
2012
Drawing from the theoretical framework defined by Roux (2007), this research examines the relationship between perceived advertising intrusion (Anzieu, 1994) and manifestations of consumer resistance (Hirschman, 1970). The results show that the intrusion does not significantly affect the expression or intention to return to the website. However, it influences positively defection and negatively purchase intention of the product promoted in the ad.