Search results for "consumer"
showing 10 items of 880 documents
How is social capital formed across the digital-physical servicescape?
2022
This study examines how consumers create social capital in interactions with other customers and service personnel while shopping in retail stores that consist of both physical and digital locations. We draw on servicescape literature to explore the role of social capital in determining the social realm in digital-physical servicescapes using data from focus group discussions. We demonstrate how customers utilize both the digital and physical servicescapes in a convergent manner to form the social realm of the servicescape with the other people in service encounters. The implications provide guidelines on how the integration of digital and physical channels facilitates trust, human contact,…
Analyzing the effect of the expanded servicescape on visitor's satisfaction and loyalty in museums
2022
La presente tesis doctoral tiene como objetivo estudiar la relación entre el servicescape extendido y el comportamiento post-compra, como la satisfacción y la fidelidad de los consumidores de la industria cultural. La orientación sexual se ha identificado como la variable moderadora de la relación entre el servicescape extendido y el comportamiento post-compra. El servicescape extendido se modeló como un factor de segundo orden que refleja cuatro dimensiones subyacentes: física, social, socialmente simbólica y entorno natural. El modelo se aplicó al contexto de los museos de arte y las exposiciones. La investigación se llevó a cabo mediante la realización de una encuesta en línea (julio de …
The power of information: a key component for the successful performance of Latvian social enterprises
2020
The purpose of the study is two-fold. First, the study aims to determine how informed consumers in Latvia are about social enterprises after a decade of discussion and activity within the field of social entrepreneurship which will later serve as a comparative reference base for following future developments and achievements in the field. Second, the study aims to investigate the relationship between the level of information consumers have about social enterprises and actual purchasing behavior of consumers in order to provide practical recommendations and suggestions for both social enterprise marketing specialists as well as government officials and organizations that support the field of…
Social media and consumer power : Opportunities and challenges for digital marketing activities
2021
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…
A Critical Review of Relations between Corporate Responsibility Research and Practice
2007
This essay identifies epistemological, theoretical and methodological problems in a potentially influential subset of the interdisciplinary corporate responsibility literature, that which appears in the management literature. The received conceptualization of stakeholder analysis is criticised by identifying six sets of factors conventionally considered as promoting social responsibilities in the firm: inter-organizational factors, economic competitors, institutional investors, end-consumers, government regulators and non-governmental organizations. Each is addressed on conceptual grounds, its empirical salience in terms of the latest relevant research and prospects to be a significant fact…
Brevi note in tema di applicabilità della normativa sul contratto di consumo al mandato tra agente sportivo e assistito
2020
L’avvio innanzi al Collegio di Garanzia dello Sport delle procedure arbitrali relative alle controversie nascenti in dipendenza dei contratti di mandato tra agenti sportivi ed assistiti, per effetto della recente emanazione del Regolamento CONI in materia, ai sensi dell’art. 22, comma 2, del Regolamento Agenti Sportivi, ha riproposto all’attenzione degli interpreti la questione della assoggettabilità degli agenti alla normativa federale e, in specie, al vincolo di giustizia sportiva. La questione viene affrontata nel presente lavoro sotto lo specifico angolo visuale afferente alla possibilità o meno di considerare la clausola compromissoria, inserita nei contratti di mandato tra agenti spor…
La calidad percibida de los servicios deportivos: diferencias según instalación, género, edad y tipo de usuario en servicios náuticos. (The perceptio…
2008
En el ambito de la gestion deportiva, la calidad de losservicios deportivos y la satisfaccion de los usuarios es un area de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de caracter publico como son unas escuelas de actividades nauticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfaccion con el servicio recibido. La escala de calidad percibida utilizada determino diez dimensiones de calidad: las clases, el tiempo libre, el entorno nautico, los horarios, la comida, el material nautico, la comida complementaria, la conserjeria, la limpieza y la…
Culinary Tourism. A New Trend on the Tourism Market
2017
Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the last years, with a positive forecast for the following years. A possible explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional development strategies that harness traditional local resources and products in a context where the contemporary consumer no longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences that are a delight for the senses. Against this background, the present paper aims to highlight so…
La sostenibilità dei rimedi consumeristici nella Direttiva 771/2019/UE e oltre
2022
Lo sviluppo sostenibile è al centro dell’agenda. Stati, istituzioni internazionali e attori privati sono impegnati nell’Agenda 2030 e nei suoi obiettivi. Uno dei compiti più importanti è l’implementazione di un consumo sostenibile. In questo contributo, si tratterà di verificare come il diritto dei consumatori possa aiutare a raggiungere questo obiettivo.
Comparisons of individual bitterness perception and vegetable liking and consumption among Danish consumers:A pilot study for a cross-cultural sensor…
2012
In order to enhance the consumption of bitter and strong tasting vegetables such as cabbages and root vegetables, it is required to identify potential mediators of sociodemographic–diet relationships. In this context a consumer field studywas conducted in Denmark which comprised a semi-quantitative food frequency questionnaire, a bitter threshold value test kit with quinineand a preference test with two samples of carrots differing in the degree of bitterness. All tests were conducted outside the laboratory, and the subjects (n=116, aged 18 to 79) were recruited during two different events at two sites in April and June 2011.Data was subjected to multivariate data analysis in order to eluci…