Search results for "corpus analysis"
showing 6 items of 16 documents
Imperatives in voice-overs in British TV commercials: ‘Get this, buy that, taste the other’
2014
Television commercials are often thought of as bothersome multimedia artefacts that by their very existence spoil our viewing pleasure at regular intervals. Not only that, but they seem to have the habit of ordering us around. This aspect of TV ads has often been commented on by experts and laypersons alike. Therefore, we decided to tackle this issue and look at the prototypical expression of directives, that is, imperatives in voice-overs in television commercials. To this end we have carried out an empirical analysis of imperatives in voice-overs in the MATVA corpus (Multimodal Analysis of TV Ads) which contains transcriptions of nearly 800 voice-overs in British TV ads recorded on six d…
Corpus Analysis and Register Variation: a field in need of an update
2013
Abstract This study reviews the development of research on register variation (RV) over the last century to the present, emphasizing the influence of corpus analyses on its greatest advances and also on its major weaknesses and ambiguities. In search of practical and useful methods to analyse language registers, in the second part of the paper, the authors sketch a different approach to RV which has been used over the last ten years in language teaching at university level and professional communication training.
Cleaning mums and brave policemen: gender representation and gender-inclusive language in EFL teaching materials in Lithuania
2019
Socialinės lyties kalbinės raiškos ir įvaizdžio kūrimo aspektai anglų kalbos (kaip svetimosios ar antrosios) vadovėliuose yra sulaukę nemažai tyrėjų dėmesio, tačiau lyties raiška Lietuvoje leistuose anglų kalbos vadovėliuose iki šiol analizuota sporadiškai (Brusokaitė, Verikaitė-Gaigalienė 2015), o tyrimų, skirtų ne vadovėliams, bet kitoms mokymo priemonėms, iki šiol beveik neatlikta. Šiame straipsnyje kiekybiniu (pasitelkiant tekstynų analizės įrankius) ir kokybiniu (remiantis turinio analize) būdu analizuojamos socialinės lyties vaizdavimo tendencijos keturiose – dviejose pratybų ir dviejose testų – anglų kalbos (kaip svetimosios) mokymo priemonėse, išleistose 2005–2017 m. Lietuvoje. Remi…
A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…
Register Variation in Electronic Business Correspondence
2011
Electronic correspondence is a highly dynamic genre within the business world in which Register Variation (RV) is frequently used as a tool to improve communication but it often can lead to misunderstanding. In order to shed some light on this still unexplored area, the present study firstly offers a practical approach to classify and analyse RV within professional communication. After this, it reviews previous studies on email writing to apply their findings to this approach and, in the third part of the study, a corpus of recent business emails in English is analysed to examine how the key parameters of RV are currently used within this genre. The results will show that, not only the cont…
Terminology localization guidelines for the national scenario
2014
The paper is a preprint of the paper accepted to the LREC 2014 : The 9th edition of the Language Resources and Evaluation Conference scheduled May 28, 2014 - May 30, 2014 in Reykjavik (Iceland).