Search results for "creation."
showing 10 items of 674 documents
¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: una propuesta a través del conocimiento ecológico y la co-creación…
2022
[ES] La creciente necesidad de aumentar la eficacia de las estrategias de comunicación en el sector hotelero impulsa la investigación acerca de cómo es posible intensificar sus efectos. De entre las distintas alternativas, el enfoque CIM basado en la sostenibilidad empieza a adquirir cada vez más importancia. El presente trabajo tiene como objetivo examinar las relaciones entre la CIM para la sostenibilidad, el conocimiento ecológico, la co-creación de valor y la satisfacción. Sobre la base de los efectos en cadena que se investigan, se propone un modelo teórico, que se contrasta a partir de un estudio empírico con una muestra de 303 huéspedes, en hoteles de Kyiv (Ucrania). Los resultados r…
Święty dzieci i dorosłych. Wizerunek świętego Mikołaja w wybranych utworach dla dzieci i młodzieży
2020
Saint Nicholas is one of the favourite heroes of hagiographic literature for children and youth. He is the most recognizable saint both for them and adults. He fi ts into the world of a child through his goodness and especially the gifts that he gives to children. Not surprisingly, the authors of poems and tales from the fi rst half of the 20th century emphasise this aspect of the activities of the saint. His annual returns to earth initiate a joyous time for children, heralding the Christmas holidays and a period of goodness. In modern short biographical poems and prose tales, the authors present the life of the hero from birth to death, which allows them to show the transformation of the …
Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows
2023
El potencial que representan las redes sociales como una herramienta de marketing es indiscutible, permiten compartir información, construir redes, e influir en consumidores y marcas. Aún más, las redes sociales contribuyen al engagement empresa a empresa (B2B por sus siglas en inglés), ofreciendo un entorno perfecto para su desarrollo. En este sentido, la literatura en marketing ha reconocido la utilidad de las redes sociales en la promoción de ferias comerciales internacionales (ITS por sus siglas en inglés) empresa a empresa. Adicionalmente, en tiempos de crisis como lo es el COVID-19, la comunicación es uno de los principales desafíos en la gestión de emergencias, y las redes sociales s…
Shared Situational Awareness in a Professional Soccer Team: An Explorative Analysis of Post-Performance Interviews
2020
Sport science research has done little to elaborate on the cognitive factors that turn a collection of individual players into a coordinated elite team. The purpose of this paper is to clarify if the players and coach of an elite soccer team express shared situational awareness. Ten players and one coach were exposed to twelve video pictures from a previous soccer match, and their statements for each picture were recorded and analyzed using a qualitative approach. Two of five game situations were with ball possession and three out of seven were without ball possession
Creating Shared Value: Exploration in an Entrepreneurial Ecosystem
2022
The effects of companies on society and the practices of Corporate Social Responsibility have been the source of interest for many research studies. Questions concerning the traditional model resulted in Porter and Kramer developing the concept of Creating Shared Value, an approach where companies consider the value of society and the environment in their business models, creating value for all stakeholders. We take the issue of shared value creation in an entrepreneurial ecosystem to determine how clustered companies understand and create shared value, identifying its antecedents and consequences. Using a single case study, we were able to identify that the entrepreneurial ecosystem become…
Dismemberment of States
2007
Dettagli d’autore. Dal disegno manuale dei grandi maestri a quello digitale delle Archistar
2019
Il presente saggio offre un momento di riflessione critica sul dettaglio architettonico indagandone le potenzialità espressive e comunicative quando restituisce la prima idea del progettista o quando, come elemento o componente, concorre alla struttura-zione e alla caratterizzazione dell’opera. Attraverso la letteratura di riferimento, l’uso diffuso delle tecnologie digitali e le più recenti ricerche sul tema, si approfondiranno i ruoli e le criticità che il dettaglio ha come interfaccia per la comprensione dell’intero sistema costruttivo e per la caratterizzazione delle architetture nel prossimo futuro This essay offers a moment of critical reflection on architectural detail by investigati…
La presse en tant que mécanisme de gouvernance disciplinaire
2011
Fraud is a cause of substantial costs for firms. Fraud disclosure by the press would hence improve firms’ rates of return. I study to what extent the French press acts as a watchdog-type mechanism of governance and what the determinants of this mechanism are. To address these issues, I investigate the efficacy of the French press in detecting fraud committed by firms before an official verdict by the courts. I observe that the French press can play an important role as a watchdog, but this role de- pends on its search for maximizing profits. Thus, the press selects the firms and the frauds on which it publishes articles.
GASTRONOMIC AND FOOD TOURISM AS AN ECONOMIC LOCAL RESOURCE: CASE STUDIES FROM ROMANIA AND ITALY
2018
The aim of this study was to contribute to the literature on food tourism by proposing the concept of place and events linked to food, and to analyze the opportunity of gastronomic tourism for local development around Romania (Sibiu Region) and Italy (Sicily Region). The materials were 336 interviews with tourists. Specially designed questionnaire allowed fast data collection. The questions were of qualitative and quantitative type, useful to encode the expressed opinions of the tourists. The results highlight the need for destination marketing organizations to pay more attention to the link between destination image and food events. It concludes that tourism practices enable the continuity…
El derecho humano a la creación artística más allá de las identidades colectivas: una propuesta propedéutica
2022
El propósito de esta reflexión es la de analizar el contenido del derecho humano a la creación artística de los individuos per se, independientemente de que su obra pueda enmarcarse dentro de las manifestaciones culturales propias o características de una determinada identidad colectiva. Igualmente, el trabajo trata de responder a la cuestión acerca de si las condiciones materiales de los artistas deben verse satisfechas por el mercado o si es predicable algún tipo de deber por parte de los poderes públicos que garanticen la existencia de creadores artísticos libres y con ello la emancipación del individuo y el carácter plural y democrático de una sociedad. The purpose of this reflection is…