Search results for "creation"
showing 10 items of 704 documents
A False Sense of Protection: Recreational Uses and Illegal Behavior in a Mediterranean Marine Protected Area and Implications for Management.
2019
Over the last 35 years, at both the European and the Italian level, great efforts have been made to increase the number of Marine Protected Areas (MPAs): they are considered an effective tool for protecting oceans and biodiversity. In recent years, MPAs have become more than simply tools to improve marine conservation. In fact, their management agencies are actively involved in the sustainable development of nearby communities through the promotion of recreational activities (boating, snorkeling, diving). Even if the recreational uses of the marine environment are generally considered benign, they can potentially be highly detrimental for species and their habitats. As a result, these activ…
Application of geomarketing to coastal tourism areas
2019
Geomarketing allows geographic units to be defined with a certain degree of homogeneity in terms of tourist preferences, behaviours, needs, expectations, buying and consumption patterns, and analogous attitudes. The result is a “territorial segmentation” of the demand in accordance with the geographic characteristics of tourism areas. The objective of this work is to analyse the strengths and weaknesses of applying geomarketing to the territorial segmentation of demand in coastal tourism areas. An empirical analysis of hotels specialising in family tourism in tourist accommodation establishments in Costa Adeje (Spain) is presented. The main conclusion is that the tourist accommodation varia…
A Growing Sector After the Impact of the Great Recession in Spain
2020
In Spain, fitness has developed into a sector that offers a series of services associated with an active and healthy lifestyle for the body transformation, recreation and physical exercise of its users. This chapter examines the evolution of fitness in Spain parallel to the changes in the population’s sports habits. The study examines the popularity of fitness and its position in the Spanish sports system and the organisational and economic characteristics of the sector (main operators, types of gyms, activities offered, infrastructures, employment, membership fees, revenues), as well as the sociodemographic profile of the practitioners. To do so, a large number of studies and reports carri…
Does incremental and radical innovation performance depend on different types of knowledge accumulation capabilities and organizational size?
2016
While prior studies recognize the importance of knowledge accumulation capabilities in innovation performance, current research has still failed to empirically identify its role with regard to different types of innovation performance. The objective of this paper is to address this knowledge gap and to explore the relationships between internal knowledge creation and absorptive capabilities, and incremental and radical innovation performance. The study also contributes to analyzing the complex effect that organizational size has in the whole innovation process, influencing its antecedents (internal knowledge creation capability and absorptive capability) as well as its outputs (incremental …
Time pressure in acquisition negotiations: Its determinants and effects on parties’ negotiation behaviour choice
2008
Abstract Although negotiation literature suggests that time pressure influences negotiation behaviour, and in strategy literature, time appears as a key factor in acquisition formation, its impact on negotiation behaviour choice has not been the subject of a great deal of in-depth research. This paper focuses on the determinants of the amount of time pressure perceived by negotiation parties during acquisition negotiations and the impact on communication. The effect of cultural differences in both relationships is also analysed. The theoretical model proposed is explored by examining three acquisition negotiation cases involving Spanish firms. The evidence suggests that, contrary to expecta…
Value creation in the international public procurement market: In search of springbok firms
2019
Abstract Public procurement accounts for more than 10% of global GDP. Digital transformation of public procurement creates new opportunities for value creation in international markets. Identifying and analyzing the companies, especially the SMEs, that can capitalize on these opportunities is therefore an important issue for policymaking, management, and scientific research. This study linked microdata on selected bidders from the Tenders Electronic Daily (TED) e-procurement portal and the Orbis database. Based on a sample of 933 Spanish companies, the analysis provides empirical support for the cross-border size bias conjecture. The reason for this bias is the predominance of large compani…
Involving Customers through Co-Creation
2017
In an increasingly competitive market environment, companies across different sectors are being pushed to develop new strategies and marketing approaches in order to better promote and engage customers with their products and services. By increasing customers' involvement, companies can improve their marketing results, which may positively relate to their accounting results. In this context, one of the most important approaches is based on promoting consumer involvement with products and services. This involvement can be increased through co-creation design. Co-creation processes are gaining momentum as a customer involvement tool that has important implications for brands including brand c…
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they ado…
2021
This study investigates individuals’ motivations to create sponsored video ads in response to corporate online advertising competitions, and the creative strategies they employ when so doing. The findings from two studies that combined qualitative (42 semi-structured interviews and netnography) and quantitative (content analysis of 1,102 ads) research methods showed that individuals are motivated to produce sponsored video advertising by six factors: learning, enjoyment, self-expression, remuneration, recognition and influencing others. In turn, these motivations can be categorised as intrinsic, extrinsic, rational and affective, leading to a typology of four advertising creators. It was fo…
Value co-creation among retailers and consumers: New insights into the furniture market
2010
Abstract This paper aims to examine the applicability of a value co-creation framework that integrates the process view (customer, supplier and encounter value-creating processes), the actors’ view (the value facilitator and the value co-creator) and the role of customer knowledge in furniture retail stores using service-dominant (S-D) logic. We conducted multiple case studies to analyse retailers’ points of view and in-depth interviews to explore customers’ perspectives. Our research findings suggest that the proposed model can be effectively used to analyse value co-creation management in furniture firms, allowing researchers to identify the actions of retailers and customers and evaluate…
Managing relationships between tourism companies and their suppliers: An approach beyond classical variables
2023
This paper addresses the study of the antecedents and consequences of satisfaction of a company with its main supplier from different variables highlighted in the literature. Specifically, the objective is to analyse the effect of trust, commitment and switching costs on satisfaction, as well as the effect of this satisfaction on co-creation of value, continuity of the relationship and Information and Communication Technology coordination. To achieve this goal, a structural equation model was estimated with a sample of 256 tourist agencies. The results confirm the proposed relationships to explain the satisfaction process. The trust of the tourism company with its main supplier is the main …