Search results for "culturelle"
showing 10 items of 357 documents
Conceptualisation et mesure de la valeur perçue d'un lieu de consommation. Application au domaine du spectacle vivant
2005
This article seeks to understand the role of a place during a consumption experience. We explore the track of value and present a scale of perceived value of a place. In this way, we have done a state of art about the value and we justify for using this concept to grasp the physical environment. We present the stages of the scale's building.
Une approche « culturelle » du sensible en communication : de la préfiguration à la reconfiguration
2022
Quand les institutions culturelles s´ouvrent au marketing sensoriel ... et s´en défendent : enjeux et paradoxes.
2007
: Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principa…
Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes
2007
Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principal …
Understanding the impact of digital on performing arts: a systematic literature review proposal
2023
Digital technologies have profoundly changed the cultural and creative industries. Due to the intrinsic characteristics of the performing arts sector, this digital transition has had a later impact on it. However, it has accelerated since the Covid-19 pandemic, forcing organizations to digitally transform themselves to keep in touch with their audience(s). Now that this crisis is over, many strategic and operational questions still remain unanswered. This research proposes a systematic literature review in order to establish the state of the art of the research on digitalization of the performing arts sector and to highlight the main research avenues to be explored.
L'acteur culturel en son territoire
2011
National audience
L'Inculture pour tous. La nouvelle utopie des politiques culturelles
2010
L'ouvrage analyse l'évolution du concept de culture et les influences sur les politiques culturelles mises en place.
La dimension culturelle de la localisation des sites web : quelles compétences professionnelles pour sortir de l’impasse théorique ?
2018
International audience; Paris, 15-16 novembre 2018 La dimension culturelle de la localisation des sites web : quelles compétences professionnelles pour sortir de l'impasse théorique ? Le site web dans les nouveaux écosystèmes de communication multi-et interculturelle
Sous les publics, le Peuple
2015
International audience; Les mots "peuple" et "populaire" sont ambigus. Selon le sens qu’on leur donne, l’action culturelle peut revêtir une dimension pleinement politique, strictement instrumentale voire purement consumériste. C’est ce que semble indiquer l’histoire de l’action culturelle, telle qu’elle s’est construite à partir de la Révolution française. La contribution propose d’explorer les sources contradictoires du Théâtre populaire, d’en dégager les principes fondateurs, pour les confronter à leurs avatars contemporains. Ainsi émergent les invariants d’une action culturelle inscrite dans les objectifs démocratiques du modèle républicain français. Dans cette perspective, le territoire…