Search results for "customer"
showing 10 items of 387 documents
Experiencing Finnair's new Airbus A350 : How Service Innovation can lead to a Premium Price
2018
This study focuses on the customer experiences of air passengers travelling on the latest-technology aircraft currently available on the market, the Airbus A350. A questionnaire was conducted in cooperation with Europe’s first A350 operator, Finnair, to study the customer experience of flying on this new aircraft. Altogether 1,404 responses were recorded. The questionnaire focused on the A350 as a service innovation as well as on 10 aspects that had been used by Finnair to communicate the enhanced customer experience of flying on this new aircraft. These innovations were: larger windows, better cabin air, new interior design, 20% increased fuel efficiency, lower cabin pressure, less noise i…
Asiakasraportointiprosessin uudistus finanssiyhtiöissä
2017
Nykyaikaiset liiketoimintaympäristöt ovat dynaamisia ja organisaatioiden pitää jatkuvasti kehittää toimintaansa tarjotakseen asiakkailleen uusia, parempia ja joustavampia palveluja tehokkaammin. Palvelujen laatu, joustavuus ja tehokkuus ovat selkeitä kilpailuetuja markkinoilla. Finanssialan yritysten asiakasraportointi on yksi selkeimmin asiakkaille näkyvistä prosesseista. Tässä tutkielmassa toteutettiin suomalaiselle finanssiyhtiöille uusi asiakasraportoinnin kuukausittaiseen massa-ajoon tarkoitettu sovellus. Tutkielmassa rinnastettiin Business Process Reengineering-malli (BPR) suunnittelutieteellisen tutkimuksen malliin. Näiden mallien avulla uudistusprojekti pystyttiin viemään läpi syste…
STANDARDS OF CUSTOMER SERVICE IN SUPPLY CHAIN - CASE STUDY
2017
The article is devoted to customer service in the supply chain. Dynamic changing market conditions and trends in supply chains force the improvement of customer service. The first part presents the definition of customer service and supply chain. The article presents selected standards of customer service on the example of the automotive industry. The essence of customer service manufacturer of automotive components is the need to fulfill the requirements of car manufacturers. The main factors of customer service in this company are such elements as; time, reliability, communication, convenience. The aim of this article is to present the elements of customer service for example automotive c…
Environmental values in industrial marketing relationships
2017
Concern for the natural environment has become an issue that virtually all companies have to address. Literature suggests that an environmentally oriented marketing strategy, such as an environmental brand image, yields competitive advantage for the supplier in the form of improved customer outcomes and financial performance. At the same time, key barriers to environmental purchasing are found to be related to higher perceived cost and lack of environmental interest among purchasing professionals. In addition, research has repeatedly revealed a gap between customers’ environmental values and attitudes and their manifestation in purchasing behavior. This dissertation contributes to the inter…
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
2011
Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive business environment a company needs to innovate its technologies, its business strategies, its business models, and by innovating in research. It is also about reinventing or building new markets in order to meet, satisfy and delight untapped consumer needs, wants, and desires. However, considering the new opportunities and threats that Internet, globalization, and hypercompetition have on an organization’s activity regarding selecting and executing the right ideas, right products, and delivering them through the right channels in record time, at the right prices, while promotin…
How customer knowledge affects exploration : generating, guiding, and gatekeeping
2021
The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer knowledge in organizational renewal, especially via explorative new product development (NPD), remains ambiguous. While existing literature generally emphasizes the value of customer knowledge, critics argue that a strong customer focus can also de-motivate and misguide exploration. This study adds clarity to our understanding of this tension by drawing from an intensive analysis of the corporate archives of a rapidly growing high-tech company. The …
Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung
1999
This contribution stresses the relationship between customer satisfaction and customer loyalty. Several hypotheses on the relationship in question are stated based on different theoretical appoaches. An empirical study is presented that supports a piecewise linear relationship between satisfaction and loyalty. Finally, implications for marketing practice are discussed.
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
2017
Purpose The literature recognizes the need to study differences in consumer behavior in highly competitive and dynamic markets. In this paper, the authors look at how the heterogeneous evaluation of retailing influences customer satisfaction and loyalty. The purpose of this paper is to analyze unobserved heterogeneity on customer value dimensions perceptions in retail establishments, and their potential effects on positive forms of behavioral outcomes considering customer satisfaction as a mediating variable. Design/methodology/approach On a sample of 820 retail customers, the authors apply a finite mixture structural equation modeling that analyzes unobserved heterogeneity simultaneously.…
ICT for external use in Croatian four- and five-star hotels
2016
The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CRM), communication with customers, promotional supports, and online order receptions. Design/Methodology/Approach – The empirical research took place in 38 upscale (26 four and 12 five-star) hotels located in Croatia, in the regions of Dalmatia, Istria, and Kvarner, and in the city of Zagreb. The data were collected through a structured questionnaire administered mainly during personal interviews …
Omni-Channel Intensity and Shopping Value as Key Drivers of Customer Satisfaction and Loyalty
2021
Omni-channel retailing consists of the complete alignment of the different channels and touchpoints that generate a seamless experience for consumers, allowing them to move freely through all channels. The consumer's perception of a seamless and consistent omni-channel experience is called intensity. This study reveals that this intensity in the shopping experience can offer value to consumers, and that intensity and shopping value also influence satisfaction and loyalty. We propose a relationship model that had been tested in a quantitative study with PLS, with a representative sample of buyers who had used the Click and Collect system. The main contribution of this study is to the literat…