Search results for "digitaalinen"
showing 9 items of 199 documents
From places to platforms : Examining the transformation of servicescapes
2022
Place represents one of the underlying elements of the marketing mix. However, due to ongoing digitalisation, places have undergone substantial changes in recent years. With the transition from physical shopping environments towards intangible Internet spaces and digital platforms, how places affect consumer behaviour and how consumers use places are rapidly changing. This transition challenges the existing conceptualisation of place as a physical environment. In the online environment, consumers can no longer rely on physical and tangible cues to complement their shopping experience. Instead, they have to learn the logic of technological platforms and the rules of interaction in digital sp…
Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping
2022
Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …
Digitaalinen diskurssi työelämän kontekstissa – menetelmällisiä haasteita ja ratkaisuehdotuksia
2020
Digital technologies have become an inseparable part of most workplace activities. In this article, we discuss the study of digital work in the context of complex organizational practices. We lay out some methodological challenges and suggest some possible solutions to them. Firstly, we contend that we should take into consideration the multimedial nature of organizational practices. Secondly, several kinds of data – such as video-recordings of face-to-face encounters, screenshots from digital platforms, ethnographic observation and interviews – may be needed to gain an understanding of such practices. Thirdly, the analyst needs to pay attention to the affordances of the media that the part…
Uudenlaista kuullun ymmärtämistä ylioppilastutkinnon kielikokeissa
2020
Anna von Zansen (2019) tutki soveltavan kielitieteen väitöskirjassaan kuvan ja videon merkitystä ylioppilastutkinnon kuullun ymmärtämisen kokeissa. Tutkimuksen aihe on Suomessa ajankohtainen ja kielten opetuksen ja digitaalisten tehtävien laadinnan kannalta tärkeä, sillä ylioppilastutkinnon kokeet muutettiin tietokoneella suoritettaviksi vuosien 2016–2019 aikana. Digitaalinen ylioppilaskoe mahdollistaa monipuolisten visuaalisten aineistojen sisällyttämisen kokeeseen. Videon ja kuvien lisääminen onkin teoriassa perusteltua, mutta tutkimusta tarvitaan teorian soveltamiseksi käytäntöön. nonPeerReviewed
Maailma muuttuu ja niin myös vieraiden kielten ja toisen kotimaisen kielen ylioppilaskokeet
2023
Ylioppilastutkinnon suorittaa hyväksytysti vuosittain noin 30 000 opiskelijaa, ja heistä valtaosa sisällyttää kokeeseen myös vieraan kielen ja/tai toisen kotimaisen kielen kokeen. Kokeiden painoarvo korkeakouluvalinnoissa on viime vuosina kasvanut. Tässä artikkelissa tarkastelemme, miten tutkinnon kielikokeet ovat viime vuosina kehittyneet ja mitä muutoksia on näköpiirissä. nonPeerReviewed
Young Elderly and Digital Coaching : A Quantitative Intervention Study on Exercise Self-Efficacy
2020
Sport and wellness technology devices are becoming an increasingly relevant topic when discussing health and wellness. This study focuses on the use of a “digital coach”, within a specific population, young elderly people. This research explored how the use of a digital coach would affect self-efficacy related to physical activity and exercise among young elderly. Thisquantitative intervention study provided a digital coaching device to a group of young elderly people ranging from 61-78 in age for 10-weeks. It was found that a digital coach may be useful for this population, particularly in increasing their perceived confidence in exercising independently. However, the participants’ percept…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…
Television äänen muutos teknologisessa kehityskulussa : paikallaan pysyviä ja liikkuvia television äänen käyttömuotoja
2018
Television ääni on merkittävästi muuttumassa. Analoginen ääni on perinteisesti ollut yhdensuuntaista −lähettäjältä–vataanottajalle –suuntaista, ja välittäminen on ollut ylhäältä–alas –muotoista. Enää ei ole kyse pelkästään äänen välittämisestä vaan myös käytöstä. Tutkimuksessa selvitettiin, millaisia television äänen uudet käyttömuodot voisivat olla ja mitä hyötyä niistä on käyttäjälleen. Tutkimusmenetelmänä käytettiin asiantuntijahaastattelua. Tutkimusta varten haastateltiin 10 digitaalisen television ja äänen asiantuntijaa. Haastattelussa käytettiin kyselykaavaketta ja haastattelunauhuria. Käytetyn kirjallisuuden pohjalta nousi esiin rajoituksia ja mahdollisuuksia äänen käyttömuotojen tot…
Інбаунд маркетинг: прикладні аспекти просування товарів і послуг в e-commerce
2019
This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is underregulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was…