Search results for "digital service"
showing 10 items of 27 documents
Pricing of digital services as an effectual co-creative process
2022
Entrepreneurs have to price their innovations under the unpredictability of customers’ reactions. While predictive pricing methods are prevalent in business-to-business pricing literature, we argue for the critical importance of control-oriented pricing strategies for digital services. By applying effectuation theory, our study investigates how entrepreneurs co-create their pricing strategies for their digital services as a co-evolutionary, iterative process with their customers. We found that pricing is the co-evolutionary process where entrepreneurs learn from their interactions with customers and use this knowledge to develop and improve their pricing practices further. The findings cont…
From digitalization to cybernization : Delivering value with cybernized services
2019
This reflection note, based on the lead author’s keynote presentation at the Information Systems Research Seminar in Scandinavia/Scandinavian Conference on Information Systems 2019, makes an argument for the need to study the transformation from digital services to cybernized services offered by service providers to their customers. We first discuss the digitalization of services. Then, we argue that the emergence of cyber-physical systems enables a new kind of services that apply; e.g.; the internet of things, analytics of sensor-based big data, and artificial intelligence for value creation. In other words, the cybernization of services. We illustrate two particular approaches for underst…
Proposed Polish Advertisement Levies – An Efficient Source of Public Income or Instruments of the Political Battle?
2022
This article analyses the bill of 2nd February 2021 on additional revenues of the National Health Fund, the National Fund for the Protection of Historical Monuments and the establishment of a Fund for the Support of Culture and National Heritage in the Media Area. The draft legislation, the announcement of which has triggered an unprecedented blackout protest in private media as well as a mass anti-government protest on the Internet, provides for the introduction of new public levies called advertisement contributions and the establishment of a new state special-purpose fund – the Fund for the Support of Culture and National Heritage in the Media Area. The aim of the article is to identify …
Professionals in value co-creation through digital healthcare services
2018
Digitization is changing the dynamics within the service sector, including healthcare. The customer access to information and new ways of interacting with the customer challenge the traditional service within healthcare featured by information asymmetry and autonomous role of professionals in decision making. Digitization introduces new service concepts and roles of service actors benefiting value cocreation among the service network. Customer actively participates in the digital service process, which sets demand for new approach, behavior and skills of the professional interacting with the customer. The present discussion around value cocreation lacks research from the service provider’s …
Unboxing co-creation of value: Users' hedonic and utilitarian drivers
2019
Value co-creation through involving users in service processes via resource integration is a focal service research interest. However, studies often take a firm-centric or generic approach and overlook value co-creation from the point view of an individual user. We address this gap by adopting a qualitative research approach and laddering interviews (n = 113) to examine users’ hedonic and utilitarian drivers for value co-creation behavior in five service system contexts. We argue that underlying differences exist among all service systems and contribute with a novel approach by depicting the differences in value-based motivations for users to co-create value. As practical implications, our …
Building Strategic Partnerships for Value Co-Creation : A Conceptual Framework for Digital Service Organizations
2023
In today’s competitive, fast-paced, and technology-driven markets, digital service organizations are increasingly forming strategic partnerships to transform their businesses, accelerate innovation opportunities, and offer customers enhanced value. How these partnerships should be built to enable value co-creation and strengthen collaboration between the partner organizations has thus become an important question for research and practice. This research develops a conceptual framework to explain value co-creation in strategic (digital service) partnerships and identifies its key enablers. We contribute to the literature by expanding our understanding of how value co-creation between partner…
The balanced digitalization and digital security : Case of regional authorities
2019
The emerging digital infrastructure enables the public authorities to shape their processes and to create attractive digital services for the citizens and the business actors. The public processes, services and infrastructure, however, engage with global and local public and private digital infrastructure and service providers. The complex comprehensiveness of the digital infrastructure and the services challenges the public authorities and create new types of security risks. The achieving of the benefits of the digitalization of public processes and services without increasing security risks requires the adopting of novel approaches to digital security. The paper refers to a framework that…
Mediacion en los conflictos derivados de los servicios digitales en la Unión Europea
2022
SUMARIO: I. PLANTEAMIENTO GENERAL. II. CONFLICTOS ENTRE USUARIOS PROFESIONALES Y PROVEEDORES DE SERVICIOS DE INTERMEDIACIÓN. 1. Oligarcas tecnológicos y comerciantes en la economía de las plataformas en línea. 2. Sistema dual para facilitar la resolución extrajudicial de controversias entre usuarios profesionales y proveedores de servicios intermediarios. A) Sistema interno de tramitación de reclamaciones. B) Mediación y mediadores especializados. II. CONFLICTOS ENTRE LAS PLATAFORMAS EN LÍNEA Y LOS DESTINATARIOS DEL SERVICIO. 1. La Propuesta de Reglamento relativo a un mercado único de servicios digitales (Ley de Servicios Digitales) como marco introductorio. 2. Alternativas a la jurisdicci…
Internet e tutela dei dati personali: il consenso ai cookie
2020
The article tackles the issue of protection of personal data of internet users through the usage of cookies by digital content and service providers. It analyses the European legislative framework and, in particular, the General Data Protection Regulation, the so called E-Privacy Directive and the new Directive concerning the supply of digital content and services. The contribution debates the role of individual consent in this field and the interaction with the rules and the remedies provided by European Consumer Law, such as the Unfair Commercial Practices Directive, in order to protect user's personal data in the evolution of data-driven economy.
Sustained Adoption of Systematic Physical Activity for Young Elderly : A Developed UTAUT Approach
2020
Health recommendations state that for young elderly systematic physical activi-ties at moderate intensity for at least 150 minutes per week are required to help them stay in good shape for their senior years. We have found that young elderly readily gets started with a physical activity (PA) program but there is some challenge to make them stay with this program. We have learned that a PA program should build on activities that users find meaningful and/or best suited for their history of PA and their present physical capacity. Support from dig-ital services to find meaningful and suitable programs can make a difference. We work out developments of the UTAUT to find drivers that could help …