Search results for "discourse"

Violent women in Spanish TV ads: Stereotype reversal or the same old same old?

2016

Why did different agencies, promoting diverse products, create three ads featuring violence perpetrated by women on their rather immature and submissive male partners in order to sell their products? I posit that the female viewers connect subconsciously with the image of the proactive female protagonists through the psychological mechanism in which we identify with ‘our like’ on the screen. This, in turn, allows for the projection of ‘common ground’, a positive politeness strategy, to favourably dispose the female audience towards the protagonists and, by extension, the products advertised. The success of these ads depends on women viewers identifying with the apparently dominant female pr…

Knowledge ecology for conceptual growth:Teachers as active agents in developing a PluriLiteracies approach to Teaching for Learning (PTL)

2017

This article explores how a group of educators and researchers enacted an inclusive process of conceptual growth involving teachers and teacher educators as active agents, knowledge builders and meaning-makers in the development of a Pluriliteracies approach to Teaching for Learning (PTL). The evolution of a working model based on five emergent principles, foregrounded the need for stakeholders across different languages, cultures and disciplines, to work together from the start so that learning spaces were created where teacher development went alongside researcher development, and theorizing was not only inclusive of praxis but validated by it. A growth cycle emerged using theories of pra…

Discursive construction of a high-stakes test: the many faces of a test-taker

2006

As part of a larger project, we studied how a foreign language test got discursively constructed in the talk of upper-secondary-school leavers. A group of students were asked to keep an oral diary to record their ideas, feelings and experiences of preparing for and taking the test over the last spring term of school, as part of a high-stakes national examination. In addition, they took part in discussions either in pairs or groups of three after having learned about the final test results. After transcribing the data, drawing on a form of discourse analysis originally launched by a group of social psychologists, we identified (at least) four interpretative repertoires in the students’ acco…

Metadiscourse in Persuasive Writing

1993

Metadiscourse refers to writers' discourse about their discourse—their directions for how readers should read, react to, and evaluate what they have written about the subject matter. In this study the authors divided metadiscourse into textual metadiscourse (text markers and interpretive markers) and interpersonal metadiscourse (hedges, certainty markers, attributors, attitude markers, and commentary). The purpose was to investigate cultural and gender variations in the use of metadiscourse in the United States and Finland by asking whether U.S. and Finnish writers use the same amounts and types and whether gender makes any difference. The analyses revealed that students in both countries …

“Languaging the worker : Globalized governmentalities in/of language in peripheral spaces”

2016

In the introduction to the special issue “Languaging the worker: globalized governmentalities in/of language in peripheral spaces”, we take up the notion of governmentality as a means to interrogate the complex relationship between language, labor, power and subjectivity in peripheral multilingual spaces. Our aim here is to argue for the study of governmentality as a viable and growing approach in critical sociolinguistic research. As such, in this introduction, we first discuss key concepts germane to our interrogations, including the notions of governmentality, languaging, peripherality and language worker. We proceed to map out five ethnographically and discourse-analytically informed ca…

Does the source matter?

2018

Abstract This article provides an insight into the expression of reportative evidentiality in Spanish scientific articles published between 1799 and 1920. Central to the discussion is the presence and specificity of sources in reportative constructions. While contemporary scientific discourse prioritizes the use of specific, reportative-quotative evidentials, this is not a constant feature of articles analyzed in this study. In order to trace this historical variation, we established a classification of reportative constructions according to the specificity of the evidence they convey and we conducted both qualitative and quantitative analyses. According to our results, different specificit…

Marx's critique of ideology for discourse analysis: from analysis of ideologies to social critique

2018

The notion of ideology is related to social and material reality and especially to the processes of social reproduction. Therefore, the analysis of ideology seems to fall into the domain of discourse analysis. The analysis of language and practices of signification in social contexts constitutes the basic triangle of discourse analysis. However, the Marxist concept of ideology always refers to some kind of falsity, that ultimately enables the researcher to not only analyse but also to criticize ideologies. Ideologies are always in some way false, injust or inadequate. It is at this point that discourse analysts usually raise the most serious objections as they understand truth itself as a d…

Racial discourse in James Baldwin's Blues for Mister Charlie (1964) : drama and the hegemonic struggle

2012

Hyvinvointivaltiokansalaisuusdiskurssit neljän suurimman puolueen eduskuntavaaliohjelmissa 1991–2019

2020

Tutkimuksen tavoitteena on tehdä näkyväksi millaisia ideologisia valintoja Suomen neljä suurinta puoluetta ovat tehneet eduskuntavaaliohjelmissaan suhteessa hyvinvointivaltiokansalaisuusdiskursseihin 1991 vuodesta alkaen. Tarkastelemme erityisesti vaaliohjelmissa tuotettuja kansalaisen poliittisia ja sosiaalisia oikeuksia ja velvollisuuksia sekä kansalaisen ja valtion välistä oikeudellinen sidettä ja sen legitimointia. Tarkastelemme puolueiden hyvinvointivaltiokansalaisuusdiskursseja pohjoismaisesta hyvinvointivaltiomallista käytävän kamppailun viitekehyksessä. Kansalaisuustulkinnat ohjaavat yhteiskuntapolitiikkaa ja esimerkiksi määritelmät kansalaisten tarpeista vaikuttavat palvelurakentee…

The role of customer online reviews in the discourse-dialogic construction of hotel websites

2015

Esta comunicación da cuenta de una investigación que intenta desvelar si las webs hoteleras incluyen una comunicación hotel-cliente (autor-lector), partiendo de las reseñas de los viajeros y transformando estas críticas en estrategias discursivas para implicar al cliente. Para ello, se han analizado las reseñas de cuatro hoteles, de forma cuantitativa y cualitativa. Los resultados muestran así un mejor conocimiento del rol de las reseñas en línea en la construcción discursiva de las webs hoteleras. This research attempts to assess whether hotel websites include writer-reader interplay using stance markers from customer reviews and transforming them into engagement strategies, which are nece…